Midstage Startup Momentum

Midstage Startup Momentum

By Roland SiebelinkBusinessEntrepreneurship
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Midstage Startup Momentum episodes

  • Data Gumbo CEO Andrew Bruce: “Sell Projects not Pilots. Pilots are Lethal.”

    Blockchain technology continues to change the world in new ways. Tech startup Data Gumbo is one of the latest examples of that. Data Gumbo uses blockchain technology to create a network of smart contracts for industrial companies to automate their vendor management. By doing so, Data Gumbo vastly reduces supply chain friction while also bringing trust into an area severely lacking it.

    Date Gumbo CEO Andrew Bruce sat down for a conversation with startup ally Roland Siebelink this week on the Silicon Valley Momentum Podcast. Andrew explained why blockchain technology provides the perfect solution for this particular use case. He also shared the steps Data Gumbo has taken on its road to success:

    • How the idea for Data Gumbo came from companies that didn’t trust each other.
    • Why business sponsorship was a better fit for Data Gumbo than venture capital investing.
    • The importance of looking at what investors can bring to the table outside of money.
    • Andrew’s strong opinion on the evil of pilot projects.
    • How a structured operating system played a key role in Data Gumbo’s growth.
    • Why establishing the company value of “comfortable with chaos” has been critical for Data Gumbo.
    • To know more about Data Gumbo, click here.

      23 min
    • Keep Attacking the Same Problem—but with Multiple Solutions with Greendeck Co-founders Aayush Jain & Aditya Joshi

      For most startups, creating one product, finding the right market for it, and turning it into a profitable business is hard enough. But what if you were doing the same thing simultaneously with two different products? That’s the challenge for the co-founders of Greendeck, who created a price optimization engine for retailers and are now working on a platform called Cliff.ai that tracks all business metrics. Fortunately, all three of Greendeck’s co-founders are developers with a passion for building products that make an impact.

      Greendeck CEO Aayush Jain and COO Aditya Joshi are Roland’s guests on this week’s Silicon Valley Momentum Podcast. They discuss the roots of their co-founder partnership, the unique journey from an India-based healthcare company to a startup that serves European fashion retailers, and all of the challenges they’ve met along the way:

      • How learning from customers can be helpful in finding your niche.
      • How three co-founders with similar backgrounds each found their right role to play.
      • Why experimenting and learning from mistakes is such a critical part of finding the right answer.
      • The challenge of managing two products that have a different go-to-market approach.
      • How just showing up every day and being persistent will eventually lead to success.
      • To know more about Greendeck, click here.

        26 min
      • Tracks CEO Jakob Muus: “Your Best Investor is the Customer”

        It can be a beautiful thing when new technology coming to the market creates opportunities for startups to do something useful with the data and resources available to them. That is exactly what founder Jakob Muus and his startup Tracks are doing. Tracks uses the telematics systems inside trucks all across Europe to measure the cost of CO2 and look for ways that drivers and fleet owners can be more efficient with their use of CO2.

        Jakob joined Roland Siebelink on this week’s edition of the Silicon Valley Momentum podcast. He discussed how Tracks can make it easier to make the right decision, the challenges his startup faced during the pandemic, and the long-term vision he has for Tracks:

        • How Airbnb’s business model became the inspiration for Tracks.
        • The best way to approach things when you have a two-sided market.
        • Why it was a mistake for such a small startup to approach big companies at the beginning.
        • How Tracks can succeed without being the driver of the ecosystem.
        • Why the best investor for any startup is actually the customer.
        • To know more about Tracks, click here.

          24 min
        • Validate, Replicate, Formulate, Automate. FRVR’s Formula For Startup Success with Brian Meidell & Chris Benjaminsen of FRVR

          Do you play the games you like best—or the ones that have been marketed to you the hardest? This is a huge problem in the gaming world. FRVR is hoping to fix a broken system by helping gamers play the games they’ll enjoy the most while also helping game developers reach their audience better. 

          FRVR co-founders Brian Meidell and Chris Benjaminsen joined Roland Siebelink on this episode of the Silicon Valley Momentum Podcast. In addition to discussing how FRVR is moving things beyond the traditional app store, the two entrepreneurs shared a variety of thoughts on the gaming industry and their keys to startup success.

          • How modern gamers don’t have a preference in technology, opening the door to distribute games in different ways.
          • How FRVR is able to manage multiple products across multiple geographies.
          • The importance of one co-founder being good at the things that the other co-founder is bad at.
          • Why it’s not true that a product has to be good before it’s used.
          • A new methodology created by FRVR called the four “ates.”
          • To know more about FRVR, click here.

            23 min
          • Finding Product-Market-Fit by Acting as a Developer Shop with Otto Söderlund of Speechly

            Are you satisfied with modern voice technology as we move into 2021? Otto Söderlund, the CEO and co-founder of Speechly, still sees a lot of shortcomings in the technology. That’s why his startup has developed technology that performs speech recognition and natural language understanding in real-time. In other words, Speechly is doing things with voice technology that the big players in that space have yet to do.

            Otto was a guest on the Silicon Valley Momentum Podcast this week with Roland Siebelink. In addition to talking about Speechly’s incredible technology, Otto shared his vision for the future of voice technology and who stands to benefit the most from Speechly’s core technology:

            • How product and development teams can integrate Speechly into their products.
            • Why being tech-oriented has allowed Speechly to reduce its focus on marketing.
            • How serving as a development shop was key in Speechly ultimately finding product-market fit.
            • Why Otto believes that mutual trust is the biggest key to a successful co-founder relationship.
            • Otto’s belief that co-founders are a family and their company is their “baby.”
            • 25 min
            • This is why you Listen to Customers, Not Investors with Henry Bennett and Paul Loram of YourWelcome

              In the startup world, there’s no substitute for working with the right co-founder. That’s exactly what Henry Bennett and Paul Loram have found in one another. The two have worked together on multiple startups over the past 15 years. Their latest venture, YourWelcome, is a POS tablet for rental properties that enable property managers to sell their own services, moving short-term rentals into a space that was previously only occupied by hotels.

              Henry and Paul joined scaleup ally Roland Siebelink on this week’s episode of the Silicon Valley Momentum Podcast. They shared their secrets to a successful co-founder relationship and how they’ve been able to find success in multiple startup ventures: 

              • How an old house gave Henry the idea for YourWelcome.
              • Why constant dialogue is crucial for any startup partnership.
              • The importance of having an end goal in mind during fundraising.
              • Why startups shouldn’t forget to approach different customer segments in different ways.
              • Why some startups will have a second chance to sell to their target group coming out of the pandemic.

              • 25 min
              • How to Turn a Little Add-on into a Powerful Product and, Heck, Why Not a Unicorn with Yannick Rault of Sheetgo

                Whether you love working with them or not, spreadsheets are a part of doing business. Spreadsheets are the most commonly used type of software in the world with literally billions of users. Fortunately, the days of boring old spreadsheets are over thanks to Yannick Rault and his startup Sheetgo. With Sheetgo, users can ask the question, “What else can I do with my spreadsheet?” They can create workflows and automate processes that lead to greater efficiency while running a business.

                Yannick joined the latest edition of the Silicon Valley Momentum Podcast with Roland Siebelink. The founder and CEO of Sheetgo discussed all of the ways that Sheetgo can impact the billions of spreadsheet users and so much more:

                • How Google didn’t even know the idea behind Sheetgo was possible before they saw it themselves.
                • How Sheetgo has been able to survive and thrive without as much financing as competing companies.
                • Why finding partners early on played a crucial role in Sheetgo finding its way in a crowded space.
                • The two types of investors that are best able to help startups realize their dreams.
                • How starting out as an add-on ended up being the best option for Sheetgo.

                • 26 min
                • How to Have your Customers App-Shame your Competitors with Niels Martin Brochner of Contractbook

                  Are you still sending Word docs into Docusign? Thanks to Contractbook, legal tech has been taken to the next level with contract lifecycle management. Contractbook helps SMBs to automate everything related to their legal documents. In fact, the company sets out to make its users feel like legal professionals. Contractbook has already made great headway in this sphere and has huge ambitions to help every SMB in the world in his area of need.

                  This week, scaleup ally Roland Siebelink spoke with Contractbook co-founder and CEO Niels Martin Brochner on the Silicon Valley Momentum Podcast. Niels shared all of the details on how Contractbook was founded, the market it serves, and its plot to dominate the world of contract lifecycle management:

                  • How the failure of his first startup helped Niels make Contractbook a success.
                  • The importance of proving to customers that you have insight into your field.
                  • How Contractbook discovered its target group but remains open to customers outside of that group.
                  • Why scaling your business might require a hard reset in some parts of your business.
                  • How the culture of a company can change based on that company’s targets and ambitions.
                  • 26 min
                  • How to Test if People have the Necessary Oomph with Dennis Kayser of Forecast

                    Do you ever wish AI could handle some of your company’s project coordination and free up team members to do their best work? Well, it’s 2020, and all of that is possible with Forecast. Co-founder and CEO Dennis Kayser describes Forecast as “the ultimate power-up for project teams and professional service organizations.” With the help of Forecast.app, you can automate your busy work and better manage projects, resources, and finances.

                    This week, Dennis spoke with scaleup ally Roland Siebelink on the Silicon Valley Momentum Podcast. They discussed the origins of Forecast and the lessons Dennis has learned along the way:

                    • Why Forecast focused on making the best product possible, as well as a product that is simple to use.
                    • How remote working during the pandemic made Forecast’s customers realize they needed this type of product.
                    • How Forecast listens to its customers but doesn’t take what they say literally.
                    • Why fitting the company culture is the top priority when hiring team members at Forecast.
                    • The traits young startup founders need to survive when they’re just getting started on their journey.
                    • 25 min
                    • "You Can Mold a Skillset But You Can’t Mold a Passion" with Melanie Meador of Redeam

                      Worldwide travel has come to a grinding halt during the ongoing pandemic. But the travel industry always bounces back after a setback, and it always comes back stronger than before. Helping to make that a reality is Redeam, a startup that connects travelers, operators, and re-sellers by bringing the same technology used by airlines and hotels to theme parks, attractions, and countless other tourist activities.

                      On the newest edition of the Silicon Valley Momentum Podcast, Roland Siebelink spoke with Redeam CEO Melanie Meador. They discuss how Redeam will change the travel experience and how the company has adjusted following the pandemic:

                      • How Redeam addresses both the supply side and the demand side of the travel industry.
                      • Melanie’s unique challenges of becoming Redeam’s successor CEO in 2018.
                      • The role that emotional intelligence plays in being a CEO.
                      • The importance of CEOs remembering why they hired team members in the first place.
                      • How Redeam has put in the effort and energy to maintain company culture with everyone working remotely.
                      • 25 min

                      About Midstage Startup Momentum

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                      Roland Siebelink talks all things tech startup and bring you interviews with tech cofounders across the world.