At a time when global consumer confidence is falling, IKEA is leaning into affordability and local strategy — especially in China, where price wars are heating up.
➡️ “This year, we see people holding onto their money,” said IKEA Retail Head Tolga Öncü. “That means businesses like us need to be even better at explaining why our products are more affordable than ever — and how they can improve everyday life at home.”
➡️ IKEA says it invested €2.1 billion last year to cut prices globally, including in China — not just to stay competitive, but to stay aligned with its core vision: creating a better everyday life for the many.
Read more here: https://cnb.cx/4kbhEwK
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