(14 May 2025)
RESTRICTION SUMMARY:
ASSOCIATED PRESS
Wellington, New Zealand – 8 May 2025
1. Close of feijoas fruit
ASSOCIATED PRESS
Wellington, New Zealand – 11 May 2025
2. Feijoas in bowls, some cut in half
ASSOCIATED PRESS
Hawke's Bay, New Zealand – 6 May 2025
3. SOUNDBITE (English) Kate Evans, Author of "Feijoa: A Story of Obsession and Belonging": ++STARTS ON SHOT 1 AND PARTIALLY OVERLAID BY SHOT 4++
"Feijoas is a fruit that New Zealanders are weirdly obsessed with. It doesn't come from here, it comes from South America, but we've really embraced it into our culture in kind of really surprising and beautiful ways. And yeah, I would love for the countries that where it comes from, for the Brazilians and the Uruguayans, to know how much we love their fruit and how important it is to us. And also it's delicious."
ASSOCIATED PRESS
Wellington, New Zealand – 11 May 2025
4. Feijoas on shed roof
5. SOUNDBITE (English) Lizzy Ward-Pickering, local resident: ++OVERLAID BY SHOT 6++
"It’s really gritty. It’s like a warm sweet, a little sour but like, gritty. I’m not a fan. It’s almost like a little bit bitter at the end. It’s like, it’s got the texture of, it’s like gritty, but then it’s also like snot. So it’s like dewy. There’s like little bits in here that are like dewy and it’s giving snot, snot and grits, but a little bit sweet and sour. But I’m not a fan. My mind has not changed."
6. Two men removing feijoas from the roof of their shed
7. Box of free feijoas outside house
ASSOCIATED PRESS
Hawke's Bay, New Zealand – 12 May 2025
8. SOUNDBITE (English) Brent Fuller, New Zealand Feijoa Growers Association spokesperson: ++STARTS ON SHOT 7 AND PARTIALLY OVERLAID BY SHOT 9++
"Feijoas, they'll keep in the chiller for, say, two or three weeks, but that's about it. So, exporting is tricky, because you really have to air freight them to the location so that they get there quickly, which means the majority of growers supply the local market. As well as that, you've got a lot more regulations when you send fruit overseas, so, a lot more costs and curb when you're sending fruit overseas."
ASSOCIATED PRESS
Wellington, New Zealand – 11 May 2025
9. Man selecting feijoas at a supermarket
STORYLINE:
The unofficial national fruit of New Zealand isn’t native to the country – it’s South American.
It isn’t exclusively found in New Zealand. And it’s not, perhaps surprisingly, the kiwi. It’s the feijoa.
Known as pineapple guava elsewhere, the fruit — a green perfumed oval with a polarizing taste — can be purchased in California or Canberra.
Yet no country has embraced the feijoa with quite the fervor or the fixation of New Zealanders.
Due to its short shelf life, New Zealand — a nation of thriving fruit exports — has never been able to spin the feijoa into a global brand, as growers have done with apples and kiwi.
But during the brief span of weeks each year when the fruit is ripe, the country goes feijoa wild.
The feijoa’s allure comes partly from how it’s acquired.
In autumn, fallen fruit forms fragrant carpets beneath backyard trees and is swept into boxes, bags and buckets to be offered for free outside homes, in office breakrooms and on neighborhood Facebook groups.
There's such abundance that some feijoa lovers take pride in never having paid for one.
Not everyone’s an enthusiast, and every New Zealander has an opinion.
What devotees of the fruit savour as a distinctive texture, flavour and smell, is gritty, soapy or sour to others.
Her daughter, Lizzy, gingerly slurped a piece of feijoa into her mouth and grimaced.
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