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Mike “C-Rock” Ciorrocco on Rocket Fuel, Podcast Leverage & Building an AI-Proof Network
What turns chaos into momentum? In Episode 26 of The Experts, Dr. Jenelle Kim sits down with Mike “C-Rock” Ciorrocco—entrepreneur, bestselling author of Rocket Fuel, and founder of That One Agency—to unpack how intention becomes attention, why podcasting is the ultimate attraction engine, and how to turn your story into a scalable opportunity. From broken beginnings to 2,000+ podcast appearances, from mortgages to media, and from “stuck” to quantum expansion, this conversation is a blueprint for creating impact, community, and longevity—without losing your soul or your standards.
🔥 In this MUST-WATCH episode, you’ll learn:
⏰ TIMESTAMPS (36:54 total)
00:00 – Welcome & Why This Conversation Matters
Late-day honesty, real energy, and a practical path from story → impact.
01:12 – Meet Mike “C-Rock”
Entrepreneur, author of Rocket Fuel, host and agency founder; 2,000+ podcast appearances.
02:28 – Origin Story: From Broken to Built
Divorce, addiction around him, and the early vow to break cycles—not people.
04:10 – Tank vs. Trunk
The core metaphor behind Rocket Fuel: store adversity in your tank to convert into lift.
05:35 – Sales Reps to Real Estate to Lending
Nine years in kitchen-table sales → top agent → regional mortgage leader… and the “trapped” feeling.
07:20 – Wake-Up at 40: Commitment Before How
Mentorship (commit first, details later), deciding to be known globally, not locally.
09:02 – Intention Directs Attention
The “red car” effect: set the aim (podcasts), then see opportunities everywhere.
10:25 – 2,000+ Pods: The Attraction Engine
Why repetition isn’t boring—most people haven’t heard your story (yet).
12:03 – Getting Booked (for Real)
Positioning, press kits, trust logos, and the value of warm relationships over cold blasts.
13:35 – That One Agency: Guarantees & Curation
12/25/50-show packages, personal host relationships, and editorial fit that sticks.
15:18 – Amplify or It Didn’t Happen
Post-pod workflows: microclips, quotes, email list, LinkedIn carousels, and owned channels.
17:05 – The 15-Mini
Speed-networking calls during lockdown → a repeatable funnel for quality connections.
18:42 – That One Network & Quantum Expansion
Directory + WhatsApp community → experiential meetups; why in-person wins.
20:25 – Events with Aesthetic & Substance
BrainTap demos, nitric-oxide science, panels, and designing rooms that expand minds.
22:00 – AI Is Here. Be Human-Moated.
Use tools—but build what AI can’t replace: trust, taste, and shared experience.
23:18 – Faith, Family, Physiology
Prayer, Bible study, bloodwork, training, peptides—habits that fortify purpose.
25:10 – Boredom Is Dangerous
Emotional scale, choosing constructive challenge, and forging resilience on purpose.
26:40 – Manifestation, Daoist Edition
Intention → Chi (energy) → Action; alignment over wishful thinking.
28:05 – For Founders & Creators
Never assume “people already know.” Wake up unknown—and earn attention daily.
29:22 – Packaging That Lands
Message clarity, outcomes, credibility, and a one-sheet that answers “Why you? Why now?”
31:00 – From Stages to Green Rooms
How consistent signal creates proximity—and proximity creates new chapters.
32:05 – For First-Timers: Where to Start
Niche fit, shot list, sound, story beats, CTA, and a simple 30-day content calendar.
34:10 – Parting Wisdom
Commit. Keep moving. Remove clutter. Tell the story again—better and wider.
35:50 – Where to Find Mike & Closing
That One Quantum (Jan, South Florida), IG @mikeycroc, and final gratitude.
FREE RESOURCES & LINKS
🌿 JBK Wellness Labs: https://jbkwellnesslabs.com
🎓 Dr. Jenelle Kim – Living Meditation & Longevity Potions: https://jenellekim.com (Code DJK15 for 15% off)
Connect with Dr. Jenelle Kim
IG: @drjenellekim · FB: @drjenellekim · LinkedIn: Dr. Jenelle Kim · TikTok: @drjenellekim
Connect with Mike “C-Rock”
IG: @mikeycroc · That One Agency / That One Quantum (South Florida event: last weekend of January)
Podcast: What Are You Made Of Podcast
Website: https://that1agency.com/
Best-selling author of Rocket Fuel
View all episodes
By Dr Jenelle Kim
4.7
77 ratings
What turns chaos into momentum? In Episode 26 of The Experts, Dr. Jenelle Kim sits down with Mike “C-Rock” Ciorrocco—entrepreneur, bestselling author of Rocket Fuel, and founder of That One Agency—to unpack how intention becomes attention, why podcasting is the ultimate attraction engine, and how to turn your story into a scalable opportunity. From broken beginnings to 2,000+ podcast appearances, from mortgages to media, and from “stuck” to quantum expansion, this conversation is a blueprint for creating impact, community, and longevity—without losing your soul or your standards.
🔥 In this MUST-WATCH episode, you’ll learn:
⏰ TIMESTAMPS (36:54 total)
00:00 – Welcome & Why This Conversation Matters
Late-day honesty, real energy, and a practical path from story → impact.
01:12 – Meet Mike “C-Rock”
Entrepreneur, author of Rocket Fuel, host and agency founder; 2,000+ podcast appearances.
02:28 – Origin Story: From Broken to Built
Divorce, addiction around him, and the early vow to break cycles—not people.
04:10 – Tank vs. Trunk
The core metaphor behind Rocket Fuel: store adversity in your tank to convert into lift.
05:35 – Sales Reps to Real Estate to Lending
Nine years in kitchen-table sales → top agent → regional mortgage leader… and the “trapped” feeling.
07:20 – Wake-Up at 40: Commitment Before How
Mentorship (commit first, details later), deciding to be known globally, not locally.
09:02 – Intention Directs Attention
The “red car” effect: set the aim (podcasts), then see opportunities everywhere.
10:25 – 2,000+ Pods: The Attraction Engine
Why repetition isn’t boring—most people haven’t heard your story (yet).
12:03 – Getting Booked (for Real)
Positioning, press kits, trust logos, and the value of warm relationships over cold blasts.
13:35 – That One Agency: Guarantees & Curation
12/25/50-show packages, personal host relationships, and editorial fit that sticks.
15:18 – Amplify or It Didn’t Happen
Post-pod workflows: microclips, quotes, email list, LinkedIn carousels, and owned channels.
17:05 – The 15-Mini
Speed-networking calls during lockdown → a repeatable funnel for quality connections.
18:42 – That One Network & Quantum Expansion
Directory + WhatsApp community → experiential meetups; why in-person wins.
20:25 – Events with Aesthetic & Substance
BrainTap demos, nitric-oxide science, panels, and designing rooms that expand minds.
22:00 – AI Is Here. Be Human-Moated.
Use tools—but build what AI can’t replace: trust, taste, and shared experience.
23:18 – Faith, Family, Physiology
Prayer, Bible study, bloodwork, training, peptides—habits that fortify purpose.
25:10 – Boredom Is Dangerous
Emotional scale, choosing constructive challenge, and forging resilience on purpose.
26:40 – Manifestation, Daoist Edition
Intention → Chi (energy) → Action; alignment over wishful thinking.
28:05 – For Founders & Creators
Never assume “people already know.” Wake up unknown—and earn attention daily.
29:22 – Packaging That Lands
Message clarity, outcomes, credibility, and a one-sheet that answers “Why you? Why now?”
31:00 – From Stages to Green Rooms
How consistent signal creates proximity—and proximity creates new chapters.
32:05 – For First-Timers: Where to Start
Niche fit, shot list, sound, story beats, CTA, and a simple 30-day content calendar.
34:10 – Parting Wisdom
Commit. Keep moving. Remove clutter. Tell the story again—better and wider.
35:50 – Where to Find Mike & Closing
That One Quantum (Jan, South Florida), IG @mikeycroc, and final gratitude.
FREE RESOURCES & LINKS
🌿 JBK Wellness Labs: https://jbkwellnesslabs.com
🎓 Dr. Jenelle Kim – Living Meditation & Longevity Potions: https://jenellekim.com (Code DJK15 for 15% off)
Connect with Dr. Jenelle Kim
IG: @drjenellekim · FB: @drjenellekim · LinkedIn: Dr. Jenelle Kim · TikTok: @drjenellekim
Connect with Mike “C-Rock”
IG: @mikeycroc · That One Agency / That One Quantum (South Florida event: last weekend of January)
Podcast: What Are You Made Of Podcast
Website: https://that1agency.com/
Best-selling author of Rocket Fuel
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