What turns chaos into momentum? In Episode 26 of The Experts, Dr. Jenelle Kim sits down with Mike “C-Rock” Ciorrocco—entrepreneur, bestselling author of Rocket Fuel, and founder of That One Agency—to unpack how intention becomes attention, why podcasting is the ultimate attraction engine, and how to turn your story into a scalable opportunity. From broken beginnings to 2,000+ podcast appearances, from mortgages to media, and from “stuck” to quantum expansion, this conversation is a blueprint for creating impact, community, and longevity—without losing your soul or your standards.
🔥 In this MUST-WATCH episode, you’ll learn:
✅ Intention → Attention: the red-car effect for brand, bookings, and breakthroughs
✅ Podcast leverage 101: get booked, deliver value, and amplify content that compounds
✅ Packaging that lands: one-sheet/press kit musts and how to pitch with trust signals
✅ Network as an asset: 15-minute “speed networking,” curation, and warm-intro systems
✅ AI-proof your career: human connection, live experiences, and community as moat
✅ Faith, family, physiology: daily practices C-Rock uses to stay clear, strong, and grounded
⏰ TIMESTAMPS (36:54 total)
00:00 – Welcome & Why This Conversation Matters
Late-day honesty, real energy, and a practical path from story → impact.
01:12 – Meet Mike “C-Rock”
Entrepreneur, author of
Rocket Fuel, host and agency founder; 2,000+ podcast appearances.
02:28 – Origin Story: From Broken to Built
Divorce, addiction around him, and the early vow to break cycles—not people.
The core metaphor behind
Rocket Fuel: store adversity in your tank to convert into lift.
05:35 – Sales Reps to Real Estate to Lending
Nine years in kitchen-table sales → top agent → regional mortgage leader… and the “trapped” feeling.
07:20 – Wake-Up at 40: Commitment Before How
Mentorship (commit first, details later), deciding to be known globally, not locally.
09:02 – Intention Directs Attention
The “red car” effect: set the aim (podcasts), then see opportunities everywhere.
10:25 – 2,000+ Pods: The Attraction Engine
Why repetition isn’t boring—most people haven’t heard your story (yet).
12:03 – Getting Booked (for Real)
Positioning, press kits, trust logos, and the value of warm relationships over cold blasts.
13:35 – That One Agency: Guarantees & Curation
12/25/50-show packages, personal host relationships, and editorial fit that sticks.
15:18 – Amplify or It Didn’t Happen
Post-pod workflows: microclips, quotes, email list, LinkedIn carousels, and owned channels.
Speed-networking calls during lockdown → a repeatable funnel for quality connections.
18:42 – That One Network & Quantum Expansion
Directory + WhatsApp community → experiential meetups; why in-person wins.
20:25 – Events with Aesthetic & Substance
BrainTap demos, nitric-oxide science, panels, and designing rooms that expand minds.
22:00 – AI Is Here. Be Human-Moated.
Use tools—but build what AI can’t replace: trust, taste, and shared experience.
23:18 – Faith, Family, Physiology
Prayer, Bible study, bloodwork, training, peptides—habits that fortify purpose.
25:10 – Boredom Is Dangerous
Emotional scale, choosing constructive challenge, and forging resilience on purpose.
26:40 – Manifestation, Daoist Edition
Intention → Chi (energy) → Action; alignment over wishful thinking.
28:05 – For Founders & Creators
Never assume “people already know.” Wake up unknown—and earn attention daily.
29:22 – Packaging That Lands
Message clarity, outcomes, credibility, and a one-sheet that answers “Why you? Why now?”
31:00 – From Stages to Green Rooms
How consistent signal creates proximity—and proximity creates new chapters.
32:05 – For First-Timers: Where to Start
Niche fit, shot list, sound, story beats, CTA, and a simple 30-day content calendar.
Commit. Keep moving. Remove clutter. Tell the story again—better and wider.
35:50 – Where to Find Mike & Closing
That One Quantum (Jan, South Florida), IG @mikeycroc, and final gratitude.
🌿 JBK Wellness Labs: https://jbkwellnesslabs.com
🎓 Dr. Jenelle Kim – Living Meditation & Longevity Potions: https://jenellekim.com (Code DJK15 for 15% off)
Connect with Dr. Jenelle Kim
IG: @drjenellekim · FB: @drjenellekim · LinkedIn: Dr. Jenelle Kim · TikTok: @drjenellekim
Connect with Mike “C-Rock”
IG: @mikeycroc · That One Agency / That One Quantum (South Florida event: last weekend of January)
Podcast: What Are You Made Of Podcast
Website: https://that1agency.com/
Best-selling author of Rocket Fuel
