In this episode of Roofing Road Trips®, Karen Edwards sits down with Mike Goldenstein and Chris Morris from Roofle to talk about the rise of e-commerce and what roofing contractors need to know to incorporate it in their business. Mike and Chris talk about the changing landscape of sales and why it is important to have integrated systems that can help you reach the growing number of people that prefer to do business on the internet. They also discuss ways to make your online presence more successful at converting traffic to actual roofing jobs.

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