An update was due at the intersection of MarTech/AdTech and the My Health My Data Act, with a Washington Consumer Protection Act case against Costco paving the way for the recent class action lawsuit involving the Amazon Ads SDK. Also, the date is approaching for compliance with restrictions on international transfers of US personal data.

Mike Hintze is a well-known leader in the field with more than 20 years of experience in privacy and data protection. He has been a partner at Hintze Law since 2016 and prior to that was Chief Privacy Counsel at Microsoft for 18 years. He also teaches privacy law at the University of Washington school of law and has served on multiple advisory boards. He has also testified before Congress, state legislatures or European regulators. 

References:

• Mike Hintze on LinkedIn
• The Washington My Health My Data Act - Parts 1 to 10 (Hintze Law)
• New U.S. Regulations Impose Significant Restrictions on Cross-Border Data Flows
• AI governance, MHMD, and third-party risks at PSR 2024 (Masters of Privacy)
• Written summary: P.S.R. Los Angeles 2024: Vendor Audits; My Health, My Data
• Amazon Sued in First 'My Health, My Data' Privacy Dispute.