Mike Murphy Unplugged

Episode Summary: The story of how one unexpected email led to Mike's first eBook, How To Podcast on Wordpress.com — and a case study in what makes a cold email actually work.

What You'll Learn

• The anatomy of a good cold email, illustrated by a real one Mike received
• How a 30-minute Skype call turned into 4 hours and changed Mike's mind about WordPress.com
• Why podcasting on WordPress.com was such an under-the-radar topic in 2018
• How this conversation became the origin story for Mike's first eBook

Shortly after attending Podcast Movement 2017 in Anaheim, California, Mike got an email through his website contact form that grabbed his attention from the very first line.

The Anatomy of a Good Email

Credibility. A university professor introduced himself and mentioned he'd listened to all 100+ episodes of the podcast. Tip: you never know who's listening — every listener matters.

Flattery. The professor said he'd reached out because Mike demonstrated qualities he respected: knowledge, motivation, productivity, personality. Tip: appealing to someone's ego, sincerely, genuinely works.

Kindness. He'd noticed Mike sounded like he was struggling with something in a recent episode and thought he might be able to help. Tip: podcasting can feel lonely, and you're never quite sure anyone's listening — but the people who are listening feel like they know you. That's the power of the medium.

Intrigue. He said he'd stumbled onto a podcasting resource that no one seemed to be talking about, and wanted 30 minutes on a call to explain. Tip: telling a podcasting nerd you've got a secret game-changer and you'll only share it for 30 minutes of their time is a great way to get a yes. Mike said yes, and they scheduled the call.

Summary: introduce yourself as a human, make a genuine connection, offer something of value, and make it hard for the other person to say no to a short conversation.

The 30-Minute Call (That Lasted 4 Hours)

The professor's pitch: WordPress.com — cheap, dependable, all-in-one podcast and website hosting he'd personally used since 2015, with almost no documentation or discussion of it anywhere in the podcast community. He thought Mike was the right person to teach others about it. Mike was skeptical — he remembered WordPress.com as the "lite version" of WordPress.org — but stayed open. The 30-minute call ran close to 4 hours.

Just How Under-the-Radar Was This?

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Episode Summary: A breakdown of the Amazon Associates affiliate program — how it works, how commissions are structured, what can get an account banned, and good ways to actually use affiliate links.

What You'll Learn

• How the Amazon Associates affiliate program works and how commissions are calculated
• What "Bounties" are and how they differ from standard commissions
• The rules that can get an account banned from Amazon Associates
• Practical ways to use affiliate links without feeling spammy

What Is the Amazon Associates Program?

Started in 1996, Amazon Associates is the largest and most successful online affiliate program, with close to a million members. It's free to join and open to anyone with a website, an Amazon seller account, or web development skills. Amazon provides specially formatted links for products you want to promote; when someone clicks your link and buys something on Amazon, you earn a commission.

Commission rates at the time (typically 0-10%, averaging 4-8%):

• 0% — digital downloads (music, video, software, games, eDocs, Kindle books), gift cards, and wine
• 1% — video games and consoles
• 2% — televisions
• 2.5% — computers, computer parts, DVDs and Blu-ray
• 3% — toys
• 4% — Fire tablets and Kindles
• 4.5% — physical books, health and personal care, automotive, baby products
• 6% — headphones, beauty, musical instruments, business and industrial supplies
• 7% — clothing, smart TVs, jewelry, luggage, shoes, handbags, watches, Echo and Alexa devices
• 8% — furniture, home, lawn and garden, pets
• 10% — Amazon Fashion (women's, men's, kids private label), luxury beauty, Amazon Coins
• 4% — everything else (electronics, gear, cameras, video)

Bounties: Flat-Rate Payouts

Amazon also runs promotions paying flat "Bounty" amounts, which can add up with enough traffic. Examples at the time: Audible trial memberships ($5), Audible Gold memberships ($10), Amazon Prime referrals ($3), Amazon Fresh groceries ($5), Kindle memberships ($5), and Twitch Prime ($3).

How to Join

Joining is easy and free — apply directly through the Amazon Associates program.

Pros of Amazon Associates

Passive income, a steady revenue source, and no traffic restrictions — new site owners with little traffic can join. One side tip: if you're just getting your online presence off the ground, hold off joining until you have some momentum, since long stretches of inactivity can get an account closed.

• People already trust Amazon, so they're comfortable clicking affiliate links.
• 24-hour cookies — affiliates get credit for any purchase made within 24 hours of a click, not just the specific product linked.
• Amazon offers plenty of promotional tools.
• It's motivating — money might be the initial driver, but over time the focus naturally shifts to making genuinely helpful content.

Policies

See the full Amazon Ass…

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Episode Summary: A start-to-finish overview of launching a podcast — the Podcast Roadmap, a free one-page cheat sheet distilling the whole process into 6 main steps plus an optional 7th.

What You'll Learn

• The 6 main steps (plus 1 optional) to launching a podcast from scratch
• The main tasks inside each step, from planning through monetization
• Who the Podcast Roadmap is for, whether brand new or already podcasting
• A free downloadable one-page cheat sheet summarizing the whole process

This is the cheat sheet Mike wishes he'd had when he started: download the Podcast Roadmap.

What Is the Podcast Roadmap?

A comprehensive overview of how to launch a podcast, meant to connect the dots from "I want to start a podcast" all the way to going live on Apple Podcasts. It's not meant to go deep on any single step — just to help you visualize the chronological order and the common tasks that keep the process on track.

Why the Roadmap Exists

Mike created it originally for a client who wanted the elevator-pitch version of what it takes to set up a podcast — a one-page outline that became the Podcast Roadmap. There are a lot of moving parts to podcast production, but once you understand the big picture, it's mostly a matter of working down the list.

Who It's For

Anyone who wants to save time and reduce overwhelm setting up a podcast — whether you're brand new and ready to take the plunge, already have a show but want a better handle on the fundamentals, or you're helping a friend and just need a reminder of the main steps.

The Roadmap: 6 Steps, Plus 1 Optional

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Episode Summary: A rarely-told, difficult personal story — finding a dead body while working a lawn-care job in New Hampshire, and the encounter with a grieving father that changed how Mike sees everything since. The message: you only have one life, and there's no better time than now to create the one you want.

What You'll Learn

• A true, difficult story from Mike's lawn-care job days, and the encounter that changed him
• Why the way one grieving father responded left a lasting impression on how to treat people
• A challenge to do an honest self-audit: are you living your own life, or someone else's version of it
• Why kindness and consideration matter just as much online as in person

The Story

About 20 years ago, Mike and his dog drove a 1972 VW van from Missoula, Montana to Canterbury, New Hampshire, to live with a college roommate and his wife in a farmhouse in the woods. Right after college, Mike had traded a cum laude English degree for a busboy job and various other work out West — making good money, genuinely happy, but with a constant internal voice pushing for more, never fully satisfied.

Out West. After college, a few good years out West having fun, still wanting to put that degree to use somehow. Feeling a bit lost, a college friend with a "real job" suggested New Hampshire — maybe a university job, maybe Boston. So Mike and the dog headed east.

The Job. A corporate lawn care company turned out to be the only "real" job Mike could find that didn't require dressing up — salary, benefits, but casual, with gas covered and plenty of field time. His first real car (one where the AC and speedometer both worked) came with it. The job wasn't bad — Mike saw every corner of southern New Hampshire and only had to be in the office a couple hours a day. It confirmed something he already suspected: he's a one-man band, and the traditional career-to-retirement path was never going to have his name on it. He works for experience and knowledge.

The Day I Will Never Forget

One fall morning, Mike headed to a small coastal town on the New Hampshire/Massachusetts border for his first job of the day. Working in the backyard, he spotted what looked like a lawn chair with a scarecrow or a dozing older man in it. Moving closer to avoid startling anyone, he realized there was a shotgun propped between the figure's legs — and then saw the rest.

It was real. A 23-year-old military veteran had taken his own life in the backyard of his father's house. Mike walked, numb, to a machine shop across the street and calmly told the workers there what he'd found. They confirmed it.

The Father

Mike leaned against the work truck, blank, waiting for police. Then the father arrived — sprinting from his car, through the front door, yelling "No." Moments later, he walked back out, composed himself, and approached Mike directly. He asked Mike's name. He asked if Mike was okay. He said nobody should have to witness something like that, thanked him for getting help, gave him a handshake-hug, and apologized before going back inside.

Read the complete show notes and resources on mikemurphy.ai.

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Episode Summary: A behind-the-scenes, story-driven episode about Mike's journey to make a living as an online educator — and the moment, at 48, he first identified with the word "teacher."

What You'll Learn

• A lifelong love of learning, traced back to childhood curiosity and college-town energy
• What Mike wants to teach, and to whom: content creation, for creatives and go-getters
• The concrete steps taken to position himself as an online educator by 2018
• Why Murphy Concierge doubles as both income and in-person teaching practice

I'm 48 years old, and when I grow up I want to be a teacher.

A Perfect World for Mike Murphy LLC

Mike's tagline — Learn. Create. Move Forward. — traces back to childhood, feeding a curious mind on anything that sparked interest: trivia, geography facts, conversations with his mom over cards and books. The Pythagorean theorem never landed, but knowing the Grand Canyon was 18 miles wide in places did. College brought no clear direction (a recurring theme), but the energy of a college town — bookstores, curious people, a hunger for more — was enough, and it's stuck ever since. Travel works the same way: wake up early, grab a camera, walk, absorb, repeat. Learn. Create. Move Forward. — three constants that show up daily: taking in a tutorial as a student, creating something, making the business a little better. Never stopping.

The perfect world: making tutorials and being recognized as someone who genuinely knows their craft because they work hard at it and care — and getting paid to do exactly that.

What to Teach, and Who to Teach It To

Trendiness doesn't matter much, but recognizing trends and behaviors comes naturally — paying attention to what quietly catches the eye rather than chasing noise. The pull is toward simplicity and good intentions: tools and products built with genuine care, not just marketing. In practical terms, content creation in new media — video, podcasting, eBooks, articles — is the zone. The direct answer: teach content creation, to creatives and go-getters willing to get their hands dirty and try.

Steps Toward Becoming an Online Educator

365 videos in 2017. Over 900 consecutive days of daily content. Never missing a day on Instagram Stories. Relentless, deliberately so — daily tutorials made with the only real expectation being that tomorrow's is a little better than today's.

Writing this episode marked the first time in 48 years Mike identified with a career title he'd apparently been seeking his whole life: teacher. There's a specific joy in taking a topic that would typically need ten minutes to explain and compressing it into 60 seconds.

A less obvious step: Murphy Concierge, the local tech handyman business — getting paid to help people figure things out, in person, which is really just teaching with a different name. Started mainly out of financial necessity, it ended up modeled around the same Learn, Create, Move Forward philosophy, feeding content ideas back into the online work in a genuine win-win cycle.

Conclusion

Sometimes you need to pick you…

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Episode Summary: A behind-the-scenes look at the workflow and tools behind Murphy Concierge, Mike's local freelance tech-handyman business — from client management to scheduling to invoicing.

What You'll Learn

• What Murphy Concierge is and who its two client segments are
• How to run a client-facing business entirely from an iPhone using cloud tools
• The full client workflow: booking, scheduling, project tracking, invoicing
• Why thoughtfulness about your audience/clients should shape every tool decision

Tools used: G Suite (the complete office suite), Google Drive (storage), Google Calendar (scheduling), Gmail (email and documentation), Apple Notes (to-dos and notes), Apple Reminders, Apple Contacts (address book), Evernote (brain/hub), Things 3 (to-do app, in trial mode), and Freshbooks (invoicing).

What Is Murphy Concierge?

Murphy Concierge is Mike's tech handyman business, helping local residents and businesses in Old Naples, Florida with their devices — iPhones, iPads, Macs, wifi, printers — and broader online needs like social media, content creation, and web/graphic design. Most of the work is fixing issues and teaching people to get the most out of their Apple devices. It's simply an extension of the online brand, just with in-person meetings.

Clients and Target Demographic

Two client segments: mostly retirees over 65, and a smaller group of small professional businesses needing help with content strategy, marketing, and tech issues. Some clients don't text or email at all, so tools and workflows need to accommodate that. Business clients usually hire Mike either to get up to speed online or because they have no interest in learning the systems themselves. The same thoughtfulness about a target audience matters for any content creator — a periodic brand audit (colors, fonts, graphics, tone, music, writing) helps confirm everything still consistently represents the brand and speaks to its actual audience.

Tracking Client Information

The whole business runs on an iPhone, so every tool is cloud-based for access from any device. G Suite (formerly Google Apps for Work) is the hub, with Google Calendar as the most critical piece. Google Drive stores documents and media; Gmail houses the full address book and serves as a paper trail — every new client gets a contact-info email, and every phone booking gets a documentation email afterward, which can matter legally as well as practically.

Scheduling and Calendar Management

Google Calendar is non-negotiable — reliability depends on it, with reminders set for every morning and 30 minutes before each appointment. As the business gets busier, a foolproof system with built-in checks and balances becomes essential. Side tip: understand and actually test how your devices sync.

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Episode Summary: Behind the scenes of launching Ask Mike Murphy Live, a weekly Q&A livestream — the goals behind it, the concrete steps to start one, and the exact gear Mike used to go live.

What You'll Learn

• The backstory behind launching Mike Murphy Unplugged with zero audience in 2015
• What Ask Mike Murphy Live is: a weekly Q&A livestream, and why Mike started it
• The concrete steps to launch a livestream show, from committing to a time to marketing it
• The specific hardware and software Mike used to go live in 2018

The Backstory

Mike started Mike Murphy Unplugged in September 2015 to give himself a platform to teach, find his voice, and document the journey of starting an online business. Sharing knowledge and tools as he learned them helped him just as much as it helped anyone listening — and teaching what you know is one of the fastest ways to get genuinely good at it. Committing to a weekly podcast built a rhythm that shaped his teaching voice and helped establish authority in the podcasting and content-creator space.

Mike launched Mike Murphy Unplugged on Friday, September 25, 2015 with zero audience. The following Monday, on a whim, he started a live Q&A show on Blab.im (#ripblab) to build exposure and help people figure things out live.

What Is Ask Mike Murphy Live?

A version 2 of "Open Mike Night," which Mike ran every Monday night for over a year starting in 2015. Ask Mike Murphy went live every Monday at 9pm Eastern, answering questions and helping people with tech issues or feedback on designs, videos, or websites — starting on Facebook, with YouTube and Twitch planned as future experiments.

Goals for Starting a Live Q&A Show

Mike loves the Q&A format — few things are as satisfying as solving a real problem for someone or giving gear/tech advice that genuinely helps. The ultimate goal: reach more people, build community, and keep doing what he loves — helping people figure things out.

Steps to Create a Livestream Show

1. Commit and pick a time. The hardest part was committing to a consistent slot — Monday nights at 9pm — and mentally showing up for it every week, the same discipline as the podcast itself.
2. Create graphics and artwork for the livestream across Facebook, Instagram, and Twitter. Recommended sizes: 1920×1080 (wide, for video overlays), 1080×1080 (square, for Instagram), and 1080×1920 (vertical, for Instagram Stories). Tools: Adobe Photoshop, Canva (free templates), and Unsplash (free photos).
3. Make optional promo videos or animations using any video tool — Adobe After Effects, Premiere Pro, Photoshop, ScreenFlow, or Camtasia.
4. Market it. Post graphics or short animations announcing the livestream and build some buzz, even without knowing whether anyone will show up. Don't get discouraged if nobody does the first few times — do the show anyway, since people can always watch the replay.

Tools Used to Go Live

Software: ECamm Live ($39, with a free tr…

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Episode Summary: A deep dive into Amazon Alexa — how the voice assistant works, what it can do, how Amazon Skills and Flash Briefings function, and how to get a podcast onto Alexa devices via TuneIn.

What You'll Learn

• What Amazon Alexa is, how it works, and what the Echo and Echo Dot devices do
• The range of things Alexa could do in 2018: Q&A, streaming, smart home control, shopping
• What Amazon Skills and Flash Briefings are, and how to create one for your podcast
• How to get a podcast listed on Alexa devices via TuneIn

Pro tip for podcasters and livestreamers: mute the microphone on top of an Echo or Dot before recording — the button turns the ring red and stops Alexa from responding, which matters a lot when recording a podcast episode that keeps saying her name.

What Is Amazon Alexa, and How Does It Work?

Alexa is a cloud-based, voice-activated virtual assistant Amazon launched in 2014. The two most popular devices at the time were the Echo ($99, tall cylinder shape) and the Echo Dot ($50, hockey-puck shaped). Alexa uses AI to listen, understand, and answer most questions, with capabilities always updating automatically. You wake her by saying her name, then speak your request — she's always on and always listening. Settings are managed through the iOS or Android app.

Origin of the name: "Alexa" was chosen partly because the hard "X" consonant is easier to recognize accurately, and partly as a nod to the ancient Library of Alexandria — reportedly also inspired by Star Trek's computer voice system. If "Alexa" happens to be your name or a household member's, the wake word can be changed.

What Can Alexa Do?

• Questions and answers — much like Siri or Google.
• Streaming — radio, Amazon Prime Music, Spotify, podcasts, even bedtime stories.
• Productivity and tasks — alarms, timers, to-do lists, calendar checks, kitchen measurement conversions.
• Information and news — weather, news, sports scores.
• Calling — voice or message other Alexa device owners.
• Smart home control — lights, thermostats, and other compatible devices.
• Fun and games — jokes, songs, puns, trivia-style games like Jeopardy.
• Shopping — order directly from Amazon (and, in some markets, Domino's, Uber, or Starbucks), with parental/household restrictions available.

Amazon Skills and Flash Briefings

Amazon Skills expand what Alexa devices can do — think of them like iPhone apps, with thousands already available from third-party developers, enabled through the Alexa app or Amazon's website.

Flash Briefings are a special type of Skill delivering short news and information updates from sources including blog and podcast RSS feeds. Once enabled, a listener can simply ask Alexa for their flash briefing, or bundle it into a "Routine" alongside their to-do list, calendar, and weather.

How to Make a Flash Briefing

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Episode Summary: A guide to setting up and using an Instagram business profile — the conversion process, the differences from a personal account, the Insights analytics available, and the ad formats businesses could use in 2018.

What You'll Learn

• How to convert a personal Instagram account to a business profile
• The key differences and limitations between personal and business profiles
• What Instagram Insights reveals about audience, posts, and Stories performance
• The 4 ad formats available and how to create ads directly from a phone

Instagram facts at the time (source: Instagram for Business): over 25 million business profiles, over 2 million advertisers, 60%+ of people say they discover new products on Instagram, 200 million people visit business profiles daily, video watch time up 80%, and a third of the most-viewed Stories came from business profiles. The bottom line: Instagram was (and remains) a serious platform for businesses of every size, with new features continuously rolling out.

Requirements to Create a Business Profile

The only real requirement: a Facebook Page set up for the business first, used to verify payment credentials and contact information. Since Facebook owns Instagram, converting to a business account also unlocks ad management from within Facebook's tools.

How to Convert

Set up a Facebook Business Page, log into Instagram on a phone, go to profile settings, tap "Switch to Business Account," link the Facebook Page, and fill in business information. The whole process takes just minutes.

Differences and Limitations

• Sharing: business profiles can only cross-post to their linked Facebook Business Page — not to other pages or a personal profile. Switching which Page it's linked to just means briefly reverting to a personal account and reconnecting.
• Privacy: business accounts can't be set to private, unlike personal accounts. Switching back and forth between personal and business is always possible.

Advantages and Tools for Business Accounts

• Business status — official recognition as a business, even for a brand-new account, which carries some marketing credibility.
• Contact info — phone, email, directions, and a physical address (if applicable) all become visible on the profile, plus one clickable link — a real benefit for local businesses.
• Insights — arguably the most valuable feature: detailed analytics on audience (age, gender, location, active hours), profile visits, link/contact clicks, reach, likes, comments, saves, and follower growth. For Stories specifically: views, reach, forward/back taps, and exit rate.

Advertising and Monetization

Four main ad formats at the time: photo ads (square or landscape), video ads (up to 60 seconds, square or wide), carousel ads (swipeable multi-photo), and Story ads (vertical, up to 15 seconds) — with 300 million people using Stories at the…

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Episode Summary: A start-to-finish walkthrough of Mike's 2018 backup and digital organization system — the tools, the hardware, and the redundancy strategy behind protecting years of podcast episodes, videos, photos, and business documents.

What You'll Learn

• 3 practical tips to take inventory and get control of scattered digital data
• The exact 2018 hardware and software backup system Mike used, start to finish
• Why redundancy (a cloned drive plus offsite cloud backup) matters more than any single backup
• 4 pieces of parting advice for building a backup system that actually protects you

This episode piggybacks on Episode 132: The iCloud Show.

A question worth sitting with: if a backpack with your laptop, iPhone, iPad, and an external hard drive got stolen out of a parked car right now, could you recover your podcast episodes, videos, photos, music library, and business documents?

Practical Tip #1: Take Inventory

Figure out where all your digital content actually lives, and gather it in one place — consolidating from internal drives, thumb drives, external drives, Google Drive, and Dropbox. Create one folder (a "2018 Backup" folder, for example) and organize by big-ticket categories: Videos, Photos, Documents. The goal is a single master folder to back up.

Practical Tip #2: Clean House

While consolidating, delete anything no longer needed — unused applications, desktop and Downloads folder clutter, loose files in photo/movie/music folders. Store documents in Documents, not on the Desktop. Toss any empty external drives that are several years old.

Practical Tip #3: iOS Devices

Clean up iOS devices and export all photos and videos to consolidate with the master photo library on a desktop or laptop.

Tools Used

ChronoSync ($50) — a Mac utility that scans two drives or folders and reports the differences, so you can copy over exactly what's changed and keep a backup as an exact clone, saving significant time.

SuperDuper ($30) — similar to ChronoSync, with scheduled automatic backups between two external drives, keeping a cloned backup running continuously without manual tracking. Mike's preference: SuperDuper.

The 2018 Backup System

iPhone and iPad — automatically backed up to iCloud (contacts, notes, messages, photos). Photos and videos also get exported via Image Capture to a Mac and imported into Adobe Lightroom for management.

MacBook Pro — backed up continuously via Apple Time Machine to a drive connected to an Apple AirPort Extreme, physically separate from the computer. If the laptop failed, everything could be restored from Time Machine almost immediately.

External drives — LaCie Thunderbolt drives, bought in pairs: one for active work, one as a clone kept in sync via SuperDuper or ChronoSync. Fast, quiet, and reliable, though genuinely fast multi-TB SSDs were still pricey at the time, making Thunderbolt/USB 3.0 t…

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