CISO, market observer, and newsletter author, Mike Privette, joins the show to talk about how a new financial reality is shaping the cybersecurity industry.George K and George A talk to Mike about:💡 Where companies now need to focus their energy in a new VC reality.📉 How the end of free money affects sales culture and outreach methods🤔 How security leaders are thinking about purchases, with tightened budgets🪗 Why the cyber ecosystem is more like an accordion than anything else!🎧 Check out Mike’s excellent newsletter, <a href="https://www.returnonsecurity.com/">“$ecurity, Funded”</a>

CISO, market observer, and newsletter author, Mike Privette, joins the show to talk about how a new financial reality is shaping the cybersecurity industry. George K and George A talk to Mike about: 💡 Where companies now need to focus their energy in a new VC reality. 📉 How the end of free money affects sales culture and outreach methods 🤔 How security leaders are thinking about purchases, with tightened budgets 🪗 Why the cyber ecosystem is more like an accordion than anything else! 🎧 Check out Mike’s excellent newsletter, “$ecurity, Funded”

CISO, market observer, and newsletter author, Mike Privette, joins the show to talk about how a new financial reality is shaping the cybersecurity industry.George K and George A talk to Mike about:💡 Where companies now need to focus their energy in a new VC reality.📉 How the end of free money affects sales culture and outreach methods🤔 How security leaders are thinking about purchases, with tightened budgets🪗 Why the cyber ecosystem is more like an accordion than anything else!🎧 Check out Mike’s excellent newsletter, <a href="https://www.returnonsecurity.com/" rel="noopener noreferrer">“$ecurity, Funded”</a>

Mike Privette on How the End of Free Money Changes Sales Strategy in Cybersecurity

Hosted by two guys named George on either side of the divide, this is a cybersecurity podcast that tackles the relationship between vendors and their customers. George Kamide is on the security vendor side, and George Al-Koura is a CISO on the customer side. Vendors gotta sell, and companies need tooling to protect their data. Tune in to hear real conversations from opposing sides of the pitch about cybersecurity marketing, sales, and go to market strategies. We go after these topics and bad practices with bare knuckles, then it’s down to brass tacks to look for solutions. Tune in to hear from guests from either side, including CISOs, SMEs, sales leaders, frontline account managers, and more!

Business

Technology

Marketing

Hosted by two guys named George on either side of the divide, this is a cybersecurity podcast that tackles the relationship between vendors and their customers. George Kamide is on the security vendor side, and George Al-Koura is a CISO on the customer side. Vendors gotta sell, and companies need tooling to protect their data. Tune in to hear real conversations from opposing sides of the pitch about cybersecurity marketing, sales, and go to market strategies. We go after these topics and bad practices with bare knuckles, then it’s down to brass tacks to look for solutions. Tune in to hear from guests from either side, including CISOs, SMEs, sales leaders, frontline account managers, and more!

Share Mike Privette on How the End of Free Money Changes Sales Strategy in Cybersecurity

Sign up to save your podcasts

Mike Privette on How the End of Free Money Changes Sales Strategy in Cybersecurity

Mike Privette on How the End of Free Money Changes Sales Strategy in Cybersecurity

More shows like Bare Knuckles and Brass Tacks

Security Now (Audio)

Risky Business

SANS Internet Stormcenter Daily Cyber Security Podcast (Stormcast)

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

CyberWire Daily

Smashing Security

Click Here

Darknet Diaries

Cybersecurity Today

CISO Series Podcast

Hacking Humans

Defense in Depth

Cyber Security Headlines

Revenue Builders

Risky Bulletin