ROGER HOOKS brings 36 years of business experience to the Queue. He has collaborated with industry giants such as Apple, Intel, AMD, NVIDIA, and Universal Music Groupshowcasing his versatility in creative leadership.

As Creative Director at Supermicro since 2006, Roger has significantly impacted the company’s global brandstrategy, helping increase its market cap from $250M to $50B. He played a key role in the 3.0 Brand launch, elevating Supermicro into the Tier 1 Enterprise Server Solution space. Roger’s leadership, working closely with seniorexecutives, has shaped the company’s identity, emphasizing collaboration and teamwork over individual accolades.

His career blends strategic thinking with creative innovation, making him a highly influential figure in corporate branding and design. In the Queue Roger discusses AI's impact on creative roles and how workers can leverage AI to boost their careers and how businesses can make the right decisions about which AI power tools to deploy for maximum impact.

This episode is brought to you in part by Mike's new book, AI is Coming for Your Job, What you can do to Survive and Thrive available where you get your books and eBooks.

On this show you will hear key strategies to help you not only maintain job security but thrive in an evolving workplace increasingly influenced by artificial intelligence (AI). The central theme is adaptation and integration, positioning AI as a partner rather than a replacement for human workers.

1. AI Skill Acquisition and Utilization:

• Mastering AI Communication Tools: the importance of becoming proficient in AI tools designed for writing and communication, such as ChatGPT and Claude. The ability to effectively utilize these tools can significantly enhance efficiency in drafting various forms of written content.
• Leveraging AI for Presentation Creation: Tools like Tome and Gamma are presented as solutions for streamlining the creation of professional presentations, freeing up time and effort traditionally spent on slide design. "No more struggling with slides. These tools help create polished, professional decks from your ideas with just a few clicks."
• Understanding Prompt Engineering: The ability to provide effective instructions to AI is crucial for maximizing its potential. The source emphasizes learning prompt engineering through readily available online resources, underscoring that "The better your instructions, the smarter your AI gets."

2. Automation and Efficiency Enhancement:

• Automating Repetitive Tasks: Tools like Zapier and Make are recommended for automating routine tasks such as data entry, email responses, and report generation. This automation allows individuals to dedicate their time and energy to more strategic and high-value activities.
• AI-Powered Visual Design: The document points to the accessibility of AI tools like Canva AI and MidJourney for creating visual content without requiring specialized design skills. This can be particularly beneficial for marketing, branding, and personal projects.

3. Cultivating Uniquely Human Skills:

• Prioritizing Creativity and Emotional Intelligence: Recognizing the limitations of current AI, the source emphasizes the enduring importance of human skills such as storytelling, leadership, and empathy. These "human superpowers" are presented as differentiators in an AI-driven world.

4. Continuous Learning and Adaptation:

• Committing to Upskilling: The document stresses the need for ongoing learning to stay relevant in a rapidly evolving technological landscape. Dedicating even a small amount of time weekly to platforms like Coursera, LinkedIn Learning, or Skillshare is recommended for keeping up with trends in AI and related fields.

5. Embracing the AI-Powered Gig Economy:

• Exploring Side Hustles with AI: The source suggests leveraging AI skills to generate income through platforms like Fiverr or Etsy. Offering AI-enhanced services like eBook creation or resume writing can provide new opportunities and demonstrate adaptability.

6. Collaborative Approach with AI:

• Working Alongside AI: Understanding how AI can augment existing roles, such as speeding up research or improving customer service, is crucial for successful integration. "Work Alongside AI — Not Against It. Learn how AI can support your role: speed up research, improve customer service, or enhance decision-making."

7. Building a Future-Proof Personal Brand:

• Utilizing AI for Content Creation: The source suggests using AI to create content for personal branding purposes, such as blog posts, videos, and LinkedIn updates. This can help individuals showcase their skills, attract opportunities, and establish themselves in their respective fields.

MECH the Super Humanoid robot powered by AI and the future of Warehouse and shipping jobs.

Where is your career headed now that AI is Coming for Your Job? How can you Survive and Thrive?

Join host Mike Schiano for another engaging episode of In the Queue.

Business and Digital Marketing Consultant Len Ward is In the Queue telling Mike "AI will destroy every fabric of Marketing" as we know it. Len gives his deep insight on the impact of AI on business and employees based on his 26 + year's of experience.

Len Ward is a Digital Strategist, Business Consultant and Managing Partner & Head of AI for Commexis. linkedin.com/company/commexis/

• Mike Schiano (host)

• Len Ward (guest, entrepreneur, business consultant, digital marketing expert)

Key Topics Discussed:

1. AI Adoption and Impact

• AI has exploded in the past 12 months

• Accessibility and quick user adaptation

• AI is changing marketing fundamentally

1. Marketing Transformation

• Marketing will be disrupted by AI

• Future involves bot-to-bot negotiations

• Brand marketing and human influence will remain relevant

1. Workforce Displacement

• AI will impact workers across all age groups

• Potential for mass layoffs in repetitive jobs

• Marketing industry likely to be first significantly affected

1. Business Preparedness for AI

• Three types of business owners:

a) Actively researching and implementing AI b) Aware but overwhelmed c) Fearful of potential business elimination

1. AI Implementation Strategy

• Organize and digitize company content

• Create a blueprint based on processes and systems

• Automate repetitive tasks

• Move from search-and-retrieve to problem-solving approach

1. Future of AI Companies

• Existing tech giants will remain players

• Potential for small, agile 5-person companies to become billion-dollar enterprises

• Focus on innovative leaders and their potential

Action Items:

• Digitize and organize company content

• Explore AI implementation in business processes

• Stay informed about AI developments

What is a more "Humanistic" customer service role? Mike talks AI in business and Call Centers. AI is coming for your Job! Get prepared. Listen to this episode.

Want to be a guest In the Queue? Email us at [email protected].

This is the start of a journey where we will explore how Artificial Intelligence is being developed for businesses and integrated into business operations.

AI represents a seismic change for businesses and especially workers around the world.

In the Queue will bring you business leaders, experts, authors, writers and thinkers who will share their thoughts, hopes, fears and insights on the topic of business and AI.