Innova.buzz

Mike Wittenstein, Understanding Your Customers' Experience with Active Storytelling – InnovaBuzz 532


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Our guest in this episode is Mike Wittenstein, the founder and managing partner at Storyminers. Mike shepherds mid-market companies to higher operating results and profitable exits using Storyminers’ unique combination of Story, Strategy, Experience Design, and Technology. His robust story-driven process helps bring clarity to their stories, strategic plans, brands, reorganizations, customer experiences, and game plans.

In our conversation Mike talked to me about

  • Telling engaging stories in a way that places the customer at the centre
  • Conscious capitalism, adaptive enterprise, regenerative agriculture and making decisions to benefit all
  • Customer experience journey mapping with sketches

Jess Dewell in episode 511 introduced us to Mike.

Listen to the podcast to find out more.



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