Dionte’ Johnson is a 10-year (and counting) entrepreneur and the owner of Sole Classics (one of the nation's premier sneaker, apparel, and lifestyle boutiques). During the first half of our interview, we discuss many of the experiences in his life that have given him the opportunity to grow his business by 1,000% in 10 years. He took the store from 1 employee and 1 location to a staff of 13 and 2 locations in that time. Dionte’ also touches on learning discipline as a former captain of The OSU Buckeye football team and discusses how his role a husband, father of 4 and, as a football coach for a local inner-city high school has allowed him to have an impact on so many people in our community.
Another reason I asked Dionte’ to be on the pod was in response to what happened to his store on May 29 and the public response he issued afterward. Dionte’ talks about preparing his store for the protests that would come to Columbus following the killing of George Floyd in Minneapolis, but ultimately receiving a call from his alarm company notifying him that his store was being broken into and looted. We ran through the emotions he felt that ultimately led him to spraypaint the following on his store’s boarded up windows:
“This is on us! For generations, we have called the youth stupid, stripped funding from their programs, kicked them out of places, and ignored them. What would you expect? Don’t lock your doors tighter. Open your hearts wider. Spread Love.”
Dionte’ and I talk for the 2nd half of the interview about racism in our country, how it is impacting our businesses and lives, and most importantly, how people from different backgrounds and races can come together to affect positive change in our community - and in our world.
We are very proud of this conversation and we hope that it can help shed some light on what’s happening in our world, why it’s happening, and how we can move forward - together.
Here is Sole Classics on Instagram, on Twitter, and on Facebook.
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