Milena Taieb is the Head of Video for France, Africa and the Middle East at Believe Digital Studios— the world’s leading multi-channel network (MCN) specialising in multi-platform distribution, audience development and content monetisation. Believe Studios is YouTube’s #1 Partner in Europe, garnering 4 Billion views per month, across 60 Genre Channels and 10K Partner Channels.

In this chat, Milena reveals how Believe has upended the traditional music and video production business, and why despite the plethora of self-publication platforms available to creators today, success is predicated on executing a killer digital distribution strategy.