Millennials Gone Circular

What if one of the most powerful climate actions you can take… starts on your plate?

In this episode, we’re diving into the world of food loss and food waste with filmmaker and sustainability advocate Vivian Davidson-Castro. From farm to fork, we unpack how and why food is lost or wasted across the supply chain, and what it really means for people, planet, and profit.

Spoiler alert: if food waste were a country, it would be the third largest emitter of greenhouse gases globally. Yep, let that sink in.

Together, we explore:

• The difference between food loss and food waste (and why it matters)
• How modern food systems became so disconnected
• Why most food waste actually happens at home
• What circular food systems look like in practice
• Simple, realistic actions you can take today to become a “food hero”

We also chat about Food Synergy, Vivian’s documentary exploring food waste across all seven stages of the supply chain, and why storytelling is such a powerful tool for driving change.

This is one of those episodes that might just change the way you look at your fridge, your leftovers, and your weekly shop.

References & Resources:

• Food Synergy documentary
  
• True Price - understanding the real cost of products beyond the price tag
• National Zero Waste Council (Canada)
• BonAppify - Platform for restaurants

Food recovery organisations mentioned:

• Susgrainable - turning spent grain into flour
• Floating Farm Rotterdam - circular urban agriculture in action

In this 13th episode of Millennials Gone Circular, we’re having a little chat about the magic of circular design, and why it’s one of the most powerful tools we have to reimagine business, products and systems for a regenerative future.

Our guest, Anne Raudaskoski, is a pioneer in circular design and the founder of RE-Generous Unlimited. She’s also the author of Circular Strategies for Success, a practical guide to shifting from linear to circular models across business, product and customer experience development.

Anne explains more about what circular design means, why design thinking has to being with understanding your customer, the Jobs to Be Done framework and how to apply it, how values and mindset are central to circular transitions, and more!

“If nothing in your mindset changes, then probably nothing changes.”

Resources & Links

• Anne Raudaskoski on LinkedIn

• Circular Strategies for Success – Book

• RE-Generous Unlimited

In this special Q&A edition, Caitlyn and Said respond to questions submitted by our listeners. Our listeners want to know more about redefining the purpose of business, exploring how beekeeping fits into a circular economy and how to live more circularly.

Have a question for a future episode?

We’d love to hear from you. Send us a voice note or message via our socials or email us at [email protected].

Hosted by: Caitlyn Socwell and Said Fadyl

Produced by The Waste Not Spot

Millennials Gone Circular is a production of The Waste Not Spot. The Waste Not Spot recognises the many traditional landowners around the world and their continued stewardship of our planet. We pay our respects and offer our deepest gratitude.

Listen on Spotify, Apple Podcasts, or wherever you get your podcasts.

Connect with us on Instagram, Facebook, and LinkedIn: @TheWasteNotSpot

Here comes EP11 of Millennials Gone Circular! Angelica and Caitlyn sat down with Claudia Guerreiro of Conscious Marketing Movement to chat more about the power that marketing holds in shaping our world for the better.

We look into how storytelling, branding and consumer psychology can either reinforce extractive systems or be a way forward for sustainability.

We discuss:

• What conscious marketing is (and isn't)
• Why traditional marketing works against sustainability goals
• How to spot manipulative greenhushing and greenwashing tactics
• Examples of conscious marketing in action
• Why we need marketers who are willing to speak up and act as agents of change

This episode is a must-listen for anyone working in comms, branding, marketing or content, or anyone who's ever felt a little uneasy about the messages we absorb each and every day.

"We don't need a handful of people doing zero waste perfectly. We need millions of people doing it imperfectly" - Anne-Marie Bonneau (Zero Waste Chef)

Resources & Links Mentioned

• Claudia Guerreiro on LinkedIn

• Conscious Marketing Movement Website

• Conscious Marketing by Carolyn Tate – Buy the book

• Plastic Change Denmark Ad – “Toxicity” Spoof

• Danone “Dear Alice” Ad

Take Action

• Reflect on the marketing messages you consume: Do they align with your values?

• If you’re a communicator or creator, ask: How can I use my platform to inspire real change?

• Share this episode with your favourite comms colleague or ethical brand

In this episode 10 of Millennials Gone Circular, we’re slowing down a bit to explore a different kind of transformation: the one that starts within ourselves!

Join co-hosts Caitlyn, Angelica and Said as they get stuck into:

• What values are, why they matter and how they shape our worldviews, behaviours and sustainability actions

• The concept of value priming and how messaging impacts what we care about

• The Inner Development Goals (IDGs), a framework of 23 research-backed inner skills like empathy, courage and active listening that help us create outer impact

• How developing these inner capacities is crucial for tackling global challenges like climate change, inequality and circular transitions

Expect personal reflections, practical tips, a few laughs and a reminder that whilst circularity is about systems, it’s also about us, too.

If you’re a changemaker, community leader or a curious human trying to make better choices, this episode offers insights to help you lead with values and grow from the inside out.

Links & Resources Mentioned:

• Common Cause Handbook (values exercise)

• Inner Development Goals Framework

• Brené Brown’s “Dare to Lead” Values Exercise

• • Self Love Revolution podcast by Lou (recommended by Caitlyn)
  • 2040 Film
  • Untamed by Glennon Doyle

• "We can't solve the problems with the same thinking that created them" - Albert Einstein

Listener Challenge:

• What are your top 1–2 personal values?

• Which IDG skill do you want to strengthen this month?

Let us know in the comments or share on socials, we’d love to hear from you!

Produced by The Waste Not Spot

Keep it circular.

What exactly are circular business models, and how do they differ from traditional models that dominate the global economy?

In this episode, we break down the concept of circular business models in a way that’s easy to understand, actionable and relevant. We chat about product-as-a-service, sharing platforms, reuse, refill and remanufacturing. We explore how these models are helping businesses reduce waste, keep materials in use and regenerate natural systems.

Your co-host Caitlyn Socwell moderates the conversation, with circularity expert Said Fadyl guiding us through the ins and outs of circular business models (which was his Master’s thesis topic!) Angelica Barrios also brings in real-world examples from around the globe, helping connect theory to practice.

We talk about:

• What circular business models are (with simple examples)

• Why they aren’t more widespread yet

• What you can do as a consumer, professional, or founder

• How entrepreneurs can build businesses aligned with circular principles

This episode is for anyone who wants to understand the how of the circular economy, not just why it matters.

Resources & Links

• The Waste Not Spot Retreat – October 2025 in Greece
• How to avoid a Climate Disaster

Connect with us on LinkedIn, Instagram & Facebook: @TheWasteNotSpot

If you enjoyed this episode, please follow, share, or leave a review. It helps more circularity-curious people find our show!

This is EP08 and we’re joined by Fernanda Drumond, Head of Collective Action & Disaster Management at the H&M Foundation. Tune in for an eye-opening conversation on inclusive circularity, and why centering people in circular systems is key to building a more sustainable world.

We discuss:

• What “inclusive circularity” means in the textile sector

• Why the informal sector is needed to scale circular practices

• A real-world case study: the Collective Impact model piloted in Bengaluru

• Lessons for brands, consumers and sustainability professionals

• How to design for dignity, equity and climate action

Fernanda shares her personal journey into this work, challenges conventional sustainability narratives and leaves us with hopeful and practical ideas for what a just, circular future can look like.

Resources & Links

• Fernanda Drumond on LinkedIn

• Textiles Circularity Gap Report

• H&M Foundation: Inclusive Circularity

• Earth4All (Club of Rome)

Action Steps

• Rethink your role in circular systems. How are people being included or excluded?

• Explore how your organisation can partner with or learn from informal sector workers

• Reduce. Reuse. Recycle. Reflect on who benefits from circular solutions

In Episode 7 of Millennials Gone Circular, we sit down with Tashina Alavi, a marketing professional at the Swedish University of Agricultural Sciences, working to showcase the world of forestry as a sustainable career path.

In this inspiring conversation, Tashina shares how her winding journey helped her find her place in the sustainability movement. We explore how unexpected career paths, creative skills and diverse voices are essential for building a more sustainable and circular future.

This episode is a reminder that there’s no one “right” way to make an impact. In fact, you can have a lasting impact in any role!

In This Episode:

• Finding your entry point into sustainability and circularity

• How forestry and nature connection shaped Tashina’s view of environmental systems

• The power of communication and storytelling in climate action

• Why diverse skills and backgrounds are needed in sustainability

• How staying curious and open can lead to unexpected and meaningful career paths

📌 Resources Mentioned in the Episode:

• UN Sustainable Development Goals (SDGs)

• ⁠Tashina Alavi on LinkedIn⁠
  

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📩 Join our Millennials Gone Circular LinkedIn & Facebook Communities

In Episode 7 of Millennials Gone Circular, we sit down with Tashina Alavi, a marketing professional at the Swedish University of Agricultural Sciences, working to showcase the world of forestry as a sustainable career path.

In this inspiring conversation, Tashina shares how her winding journey helped her find her place in the sustainability movement. We explore how unexpected career paths, creative skills and diverse voices are essential for building a more sustainable and circular future.

This episode is a reminder that there’s no one “right” way to make an impact. In fact, you can have a lasting impact in any role!

In This Episode:

• Finding your entry point into sustainability and circularity

• How forestry and nature connection shaped Tashina’s view of environmental systems

• The power of communication and storytelling in climate action

• Why diverse skills and backgrounds are needed in sustainability

• How staying curious and open can lead to unexpected and meaningful career paths

📌 Resources Mentioned in the Episode:

• UN Sustainable Development Goals (SDGs)

• Tashina Alavi on LinkedIn

  
  

🎙️ Follow & Subscribe: @thewastenotspot

📩 Join our Millennials Gone Circular LinkedIn & Facebook Communities

In Episode 6 of Millennials Gone Circular, we kick off our Climate Change Series by getting down to the basics of climate change in an easy-to-understand way. This episode gives a foundation for anyone looking to better grasp what climate change is, why it matters and why we should care.

We explore the causes of climate change, the effects of global warming and introduce the important concept of planetary boundaries. We also break down the difference between weather and climate, explain why everything on Earth is interconnected and discuss why climate change impacts vulnerable communities the hardest.

If you want a simple, honest guide to understanding climate change science, this episode is the perfect place to start.

In This Episode:

• Climate Change Explained - What it is, how it started and why it matters

• Causes of climate change - Human activities vs. natural processes

• How greenhouse gases like carbon dioxide and methane contribute to global warming

• Earth as a system - Why changes in one part of the planet affect everything else

• Planetary Boundaries -The nine critical Earth systems and how we are pushing them beyond safe limits

• Why we should care - Climate migration, impacts on vulnerable communities and the growing need for global climate action

📌 Resources Mentioned in the Episode:

• UN Sustainable Development Goals (SDGs)

• Stockholm Resilience Centre – Planetary Boundaries Research

• Intergovernmental Panel on Climate Change (IPCC) Reports

• NASA Climate Change Basics

📢 Want to Take Action?

• Share what you learned with a friend, family member or colleague.

• Reflect on the climate changes you've witnessed in your local area (and let us know!)

News Sources

• ⁠https://www.voguebusiness.com/story/events/refiberd-wins-the-cfda-x-ebay-circular-fashion-fund⁠

• ⁠https://www.theguardian.com/lifeandstyle/2025/mar/19/its-beautiful-dont-you-think-the-urban-miners-unearthing-treasure-in-belgiums-homes-and-garages⁠

• ⁠https://www.reuters.com/sustainability/circular-economy/⁠

• ⁠https://www.thescottishsun.co.uk/money/14626927/john-lewis-store-changes-cost-shoppers/⁠

• ⁠https://time.com/7198461/brazil-recycling-co-ops-helping-turn-plastic-waste-into-shoes-veja/⁠

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📩 Join our Millennials Gone Circular LinkedIn & Facebook Communities

Email us your stories [email protected]