Million Dollar Mastermind with Larry Weidel

We are joined by owner and Master Stylist of Cosmo & Company, Cosmo DiSchino talking about the monumental changes in his life and the start of his career making only $64 a week. He also discusses the differences in the work society between Italians and Americans.
• Started working at 18 -- January 11, 1976.
• Opened his own salon at age 20.
• What doesn’t work – debt.
• Everybody has all the business they need fi they work it.
• Focus on your four walls.
• Competed against 110 ¬¬salons in Boston when he opened his salon.
• https://www.cosmoandcompany.com

TIME-STAMPED SHOW NOTES: [6:56] What works, repeat. [9:48] You can’t live on cash. [16: 37] Average life of a salon.

Diana and her 100 plus employees have just moved into the One World Trade Center and are projected to hit $40M in just their 5th year of business, Constellation Agency’s CEO tells us about the pivotal moment in her life that help set up the foundation to her digital marketing career. She also discusses how she found success in studying her customers beforehand and specialized their presentations. 
• Lessons from traveling the country for 15 years to analyze companies for Cars Direct and doing consulting for innovating companies. 
• At 47 her husband said, “You’re never going to do it, so do it now or never.”
• Launched as first salesman – prospecting 15-18 hours a day. 
• She made all the presentations about the customer – personalized to their situation. 
• Make sure your contracts are simple with very little legalese. 
• https://constellationagency.com 

TIME-STAMPED SHOW NOTES: [7:40] Pivotal job. [15:00] Started with the idea. [19:59] Start small.

Today we are joined by the CEO of Constellation Agency, Diana Lee. Since starting in 2016, the company has made $20M a year and made it to #65 on the INC 5000 list for fastest-growing companies. From her office in the World Trade Center One, Diana discusses the hardships she’s had to endure to get to the top.
• Family immigrated from South Korea.
• 4 lived in studio apartment of slums of Philadelphia.
• You have to advocate for yourself.
• Overcoming the Little Red Riding Hood syndrome.
• https://constellationagency.com

TIME-STAMPED SHOW NOTES: [9:40] Make things happen. [13:30] Prove I was alpha. [17:02] Stand up for myself.

There is a strategy to do everything you want in business and you just have to find it. Justin explains how he has lead his company to incredible success by helping companies target their customers on geographic grounds. This is called geofencing and Justin is an expert on it.
• People do business with people.
• We practice what we preach.
• Four priorities: Strategy, Execution, Cash Flow, People
• How video can be a game-changer for your website.
• https://propellant.media/

TIME-STAMPED SHOW NOTES: [5:06] Geofencing advertising. [7:41] Sustainable business model. [15:04] Kind of videos.

Justin Croxton is the CEO and Founder of Propellant Media, a digital marketing agency. Started in 2016 with Justin as CEO, the company is now the 78th company on the INC 5000 fastest-growing companies list. This has put Justin in the spotlight and he shares his life lessons from building the company but also from gaining the courage to speak in front of 5000 people.
• Why you must take responsibility for finding the right fit for yourself in business.
• Getting past the fear of public speaking and speaking at convocation at his graduation.
• Get past personal problems by not letting it be about you – let it be about making a difference for other people.
• https://propellant.media/

TIME-STAMPED SHOW NOTES: [6:16] 2 offices. [8:42] Definitive events. [13:36] Learning experience.

Greenfield Robotics Executive Chairman Jay Samit takes us through his journey with Sony, Universal Studios, and eBay, including a company that he took from $30,000 to $600 million. He explains the importance of having mentors throughout life and how to change the way you’re hired.
• How to structure a deal
• Don’t fly solo
• Most ideas suck – the gold is in the weeds
• There’s always a way to pivot
• https://jaysamit.com

TIME-STAMPED SHOW NOTES: [2:20] Pay it forward. [4:28] That’s money out of thin air. [16:29] The things that they failed to try.

Terri Rockovich, cofounder CEO of JINX is back to talk about how the No’s never discouraged, only energized their launch. We discuss how the failure happened, but she listened to that failure, adjusted, and took an eCommerce launch all the way to Target shelves.
• Can’t be intimidated by failures.
• Use personal stories to make the first connection with prospects.
• Pre-launch they never had a perfect idea.
• Why a flexible plan is absolutely necessary.
• https://www.thinkjinx.com/

TIME-STAMPED SHOW NOTES: [4:02] Make your business come alive. [8:37] Investors & consumers. [13:29] Flexible plan.

Here are the details and experiences Tricia picked up from her time working for 3 different Fortune 500 companies that led to the successful launch of her own company. She explains how her business came to be even though their focuses changed and what her biggest regrets were in the beginning.
• 3 months of prospecting in the communities.
• How they figured out how to market and explain their service.
• Mistake of undervaluing your services.
• https://www.muros.co/

TIME-STAMP SHOW NOTES: [6:42] Idea down. [11:55] Operate as a team. [22:35] Go all in.

Creativity does not come out of thin air. It comes from having a purpose, a specific situation, or a question. That gives you a purpose and fuels and energizes your subconscious to start feeding you possitiblities. Larry, Thorsten, and Jason also talk about how sides projects help to keep inspiration alive, and that curiosity is often better than education.
• Everything you do should excite you.
• Challenging yourself – At least sometimes.
• Finish things so you can show them, sell them, enjoy them.
• Deadlines – important or not.
• Inspiration has a shelf life.
• Curiosity is better.
• https://bit.ly/3iM7wwI
• https://www.overgaard.dk
• https://www.jasonmehl.com

TIME-STAMPED SHOW NOTES: [6:25] When you do something – finish it. [10:22] You need side projects. [23:23] Each project has its own pipeline.

Today we are back with Travis Merrell Co-founder and Co-CEO of Soundstripe the company that is #68 on the INC. 5000 list for the fastest-growing private companies in the US. Travis talks with us about the importance of learning how to solve your problems instead of just quitting. He also gives us the knowledge that he’s learned while on his journey to making it big that “We can do anything we want, but not everything we want.”
• Bootstrapped the first two years then did fundraising to keep moving forward.
• Bootstrapping allows you to focus on prospects and clients at the start rather than investors.
• CEO= Chief Editing Officer
• Reality therapy.
• https://www.soundstripe.com/

TIMESTAMP SHOW NOTES: [4:54] Building a product people love. [9:58] Fail quickly and cheaply. [13:22] Reality can change your mind.