Despite having no prior food and beverage experience, the founders of The Good Burger were able to turn a single food truck venture into a rapidly expanding F&B empire. And their growth doesn’t stop there, having recently acquired and transformed Kampung Bugis into a second Gourmet Park location, while successfully launching the Carnaby and Camp Caribbean.

Ken Ming Lee, Co-founder, The GoodBurger joins the Breakfast Show to discuss the secrets to his calculated risk approach that led to his market-defining success and what aspiring entrepreneurs need to understand about scaling a business prosperously.

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