Mind Your Marketing

Listen to Jordan sit down with Kara Shaffer, VP of Marketing at Dexter-Russel, a historic knife brand, to talk about how they are telling their story to the next generation of consumers.Cave: https://www.cavesocial.com/kara-shaffer/LinkedIn: Kara Kelly Shaffer - https://www.linkedin.com/in/karakellyshaffer/#experienceWebsite: Dexter-Russell, Inc. - https://dexter1818.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet wee...

Building a community is no small task. Jess Holland tapped into her love for running and personal development to start the Oahu Running Club. The club brings children together and gets them (i) running and (ii) feeling empowered.Cave: https://www.cavesocial.com/jess-holland/LinkedIn: Jessica Holland - https://www.linkedin.com/in/jmamerow/Website: Oahu Running Club - https://www.oahurunningclub.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/j...

What do you do if you're undersized in a fight? You find new ways to compete and win. That's what Amy Nunn and her team have done at Prestige Hotels & Resorts by embracing a nimble marketing strategy to compete.Cave: https://www.cavesocial.com/amy-nunn/LinkedIn: Amy Nunn - https://www.linkedin.com/in/amy-nunn-b8269557/#experienceWebsite: Prestige Hotels - https://www.prestigehotelsandresorts.com/Instagram: @prestigeresorts - https://www.instagram.com/prestigeresorts/?hl=enFacebook: Presti...

Carissa Campeotto from Trendi joins the show to talk about growing Trendi from zero to eighty employees during COVID. Hear about her journey, starting as a part owner of a juice shop to now, where she's pushing forward growth at Trendi.Cave: https://www.cavesocial.com/Carissa-Campeotto/LinkedIn: Carissa Campeotto - https://www.linkedin.com/in/carissacampeotto/Website: Trendi - https://trendi.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jor...

CMO at Heritage Distilling, Hannah Hanley, joins the show to talk about the changes taking place in the alcohol industry and how her team is adapting/capitalizing on those changes.Cave: https://cavesocial.com/Hannah-Hanley/LinkedIn: Hannah Hanley - https://www.linkedin.com/in/hannahbowling/ Instagram: @drinkswithhannah - https://www.instagram.com/drinkswithhannah/ Website: Heritage Distilling - https://heritagedistilling.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jord...

We sat with the VP of Marketing at Reprise, Jenn Steele, to discuss how product-led growth companies can unify their message across departments.Cave: https://cavesocial.com/Jenn-Steele/LinkedIn: Jenn Steele - https://www.linkedin.com/in/jennsteele/Twitter: @jennsteele - https://twitter.com/jennsteeleWebsite: Reprise - https://www.getreprise.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advic...

We sit with Cammie Doder from Aspiriant to talk about podcasting in business and how it can help your business. Cammie brings a wealth of knowledge to the show, and a unique perspective when it comes to business podcasting.Cave: https://cavesocial.com/Cammie-Doder/LinkedIn: Cammie Doder - https://www.linkedin.com/in/cammiedoder/Website: Aspiriant - https://aspiriant.com/The Aspiriant Podcast: Money Tale$ - https://aspiriant.com/podcasts/Jordan's LinkedIn: https://www.linkedin.com/in/jordansch...

We sat with Tom Kuhr, CMO at Greenfly, to talk about how to set value-based pricing. Tom brings decades of experience to the show and a unique perspective on value-based pricing.Cave - https://www.cavesocial.com/Tom-Kuhr/LinkedIn: Tom Kuhr - https://www.linkedin.com/in/tomkuhr/#experienceTwitter: @tomkuhr - https://twitter.com/tomkuhrWebsite: Greenfly - https://www.greenfly.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet we...

In this episode, we sit down with Paul Edgeman, VP of Marketing at Thrive Communities to talk about how his team builds reputation online. We all know reviews can make or break you online, and Paul walks us through how he and his team move forward with building their reputation online.Cave - https://www.cavesocial.com/Paul-Edgeman/LinkedIn : Paul Edgeman - https://www.linkedin.com/in/paul-edgeman-0570451b/Company: Thrive Communities - https://www.thrivecommunities.com/Reputation.com - https:/...

We sat with Pamela Herrmann from On Q Financial to discuss what it's like to build a brand across multiple business lines (B2B + B2C). We also talk at length about Pamela's transition from consulting to coming in-house, and what she's learned along the way. Enjoy!Cave - https://www.cavesocial.com/pamela-herrmann/LinkedIn: Pamela Herrmann - https://www.linkedin.com/in/ACoAAACFPz4BTqoAFh1TpRxbWczlralzkKb4Pa4/Website: On Q Financial - https://onqfinancial.com/Jordan's LinkedIn: https://www.linke...