Mind Your Marketing

We sat with the CMO at Skratch Labs, Elliot Freeman, to talk about how innovation takes place as a challenger brand. After a decade-plus in the space, Elliot brings a ton of CPG experience to the podcast.Cave - https://www.cavesocial.com/elliot-freeman/LinkedIn: Elliot Freeman - https://www.linkedin.com/in/elliotfreeman/Website: Skratch Labs - https://www.skratchlabs.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly ac...

We sat with the SVP of Marketing at Tipalti, Amisha Gandhi, to talk about how brands can button up their customer experience. Amisha helps us think about the complete experience a customer has with a company, and how we as leaders should think about this in our own roles.Cave - https://www.cavesocial.com/amisha-gandhi/LinkedIn: Amisha Gandhi - https://www.linkedin.com/in/amishagandhi/Instagram: @amishacooks - https://www.instagram.com/amishacooks/Website: Tipalti - https://tipalti.com/Jordan'...

We sat with Brad Rice, CEO at Homepie, to talk about his journey as a solo founder. We talked about his newest project, Homepie, but Brad has a great career story that dates back to pre-recession.Cave - https://www.cavesocial.com/brad-rice/LinkedIn: Brad Rice - https://www.linkedin.com/in/bradrice/Company: Homepie - https://homepie.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our ...

We sat with Seth Cohen, co-founder at Sweetfin, to talk about his team is scaling their fast-casual restaurant change. If you're in the restaurant space, this is the episode for you!Cave - https://www.cavesocial.com/seth-cohen/LinkedIn: Seth Cohen - https://www.linkedin.com/in/setharicohen/Company: Sweetfin - http://www.sweetfin.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our New...

In this episode, we sat with the President of SpotOn Fence, Jennifer Joyce. We get into how she uncovered valuable insights for SpotOn Fence, which allowed them to redefine their target customer.Cave - https://www.cavesocial.com/jennifer-joyce/LinkedIn: Jennifer Joyce - https://www.linkedin.com/in/jenniferjoyce/#experience-sectionWebsite: SpotOn Fence - https://spotonfence.com/Book: Small Data - https://www.amazon.com/Small-Data-Clues-Uncover-Trends/dp/1250080681/ref=tmm_hrd_swatch_0?_encodin...

Having trouble proving your worth to your organization? If so, this episode is for you. We sat with Greg Howard from Vivun, to talk about how marketers can (i) grow pipeline and (ii) show the internal team that they drove the lead.Cave Social - https://www.cavesocial.com/greg-howardLinkedIn: Greg Howard - https://www.linkedin.com/in/greghoward-vivun/#Website: Vivun - https://vivun.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltge...

In this episode, we sat with Dave Hirschkop from Dave's Gourmet Fiery Foods to talk about his 20+ year journey as an entrepreneur. From getting his hot sauce banned (for being too hot) to becoming a national brand, Dave has some stories to tell!Cave Social: https://www.cavesocial.com/dave-hirschkopLinkedIn: Dave Hirschkop - https://www.linkedin.com/in/davidhirschkopdavesgourmet/Website: Dave's Gourmet, Inc. - https://www.davesgourmet.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordansc...

Are marketers losing their way? Getting caught up in trends? That's what Kate Adams, VP of Marketing at Burkland, and I discuss. We look at how to focus on depth over breadth with your customers and much more!Cave Social: https://www.cavesocial.com/kate-adamsLinkedIn: Kate Adams - https://www.linkedin.com/in/kateadams22/Website: Burkland - https://burklandassociates.com/Podcast: Startup Success Podcast - https://burklandassociates.com/series/startup-success/Jordan's LinkedIn: https://www.link...

We sat with August + Monroe, Co-founder Alexandra Weinstein to talk about her journey building a beauty brand from scratch.Cave Social: https://www.cavesocial.com/alexandra-weinstein/LinkedIn: Alexandra Weinstein - https://www.linkedin.com/in/alexandra-weinstein-01b18867/Website: August + Monroe - https://www.augustmonroe.com/Instagram: @augustandmonroe - https://www.instagram.com/augustandmonroe/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jo...

We sat down with Caitlin Will, VP of Marketing at Repsly, to talk about how to keep it real with your team. When you have a down-quarter or rough week, it's important to be transparent with your team to bound together.https://www.cavesocial.com/caitlin-will/LinkedIn: Caitlin Will - https://www.linkedin.com/in/caitlin-will-6305284/Website: Repsly - https://www.repsly.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly act...