Mind Your Marketing

In this episode, we sit with Margaret Kelsey, VP of Marketing at OpenView to discuss how to market product-led companies, the relationship between community and company, and how to fill the void once you've begun delegating as a manager.https://www.cavesocial.com/margaret-kelseyJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe...

In this episode, we sit with Steve Sinclair, VP of Marketing and Product at Mojo Vision. We talk about the challenges his team faces around category creation and having a clear vision for the future (pun intended).https://www.cavesocial.com/steve-sinclair/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https:...

We sat with Flywire CMO, Allison MacLeod, to talk about how marketing departments can be better positioned internally within their organizations.https://www.cavesocial.com/allison-macleodJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/soci...

Learn how Jlab audio has grown as a challenger brand in the audio space, from their CMO Terra Teat.https://www.cavesocial.com/terra-teat/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system

We sit with Buildable founder, Daniel Spataro to talk about how he is building culture at his company. This is a great episode for anyone who is looking to build a remote workforce post-COVID.https://www.cavesocial.com/daniel-spataro/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGe...

We sit with Roman Pedan, founder at Kasa to talk about how he and his team are growing a global accommodations brand. Kasa faces the challenge of being a B2C business while having a large B2B component within their business. We get into how Roman and his team handle the balance between the two.https://www.cavesocial.com/roman-pendan/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our New...

We sat with Anastasia Leng, CEO at CreativeX, to discuss her entrepreneurial journey and how she's evolved as a leader.https://www.cavesocial.com/anastasia-leng/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system

In this episode, we sit with Tracy Frisbie, Vice President of Marketing at Buzzballz / Southern Champion LLC. Tracy gives us insight into how her team is creating a nimble strategy, to grow multiple alcohol brands simultaneously.https://www.cavesocial.com/tracie-frisbieJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our ...

In this episode, we sit with consultant and speaker, Gabrielle Dolan to talk about how businesses can leverage storytelling to grow their brand. We dive into five specific types of stories businesses can tell, and how they can come up with ideas.https://www.cavesocial.com/gabrielle-dolanJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/...

Check out our interview with Caleb Avery, Founder at Tilled. We get into his journey as a solo founder and how his team is pushing growth forward for his company.https://www.cavesocial.com/caleb-avery/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://...