Russell Creed, a business and life coach, speaks to us on the power of identity. Creed shares with us his awakening and transformation after the news that he had a rare liver disease that would require a transplant to survive. This life-changing event served as a smelling salts for Creed to make the shift from a high-achieving actuary to completely redefining who he was and what he truly wanted out of life. This has lots to do with challenging the internal programming that keeps us stuck in the same thoughts, feelings, and behaviors that we had the day before. Only by bringing the negative self-talk out of the vault of the unconscious mind and into awareness, can we talk back to it and shift ourselves into a new narrative. As a coach, Creed now speaks of himself as a "catalyst" for helping people reduce chaos and bring calm to their businesses and lives.Website: www.TheInvictusLife.comLinkedIn: https://www.linkedin.com/in/russell-creed/Instagram: https://www.instagram.com/russellcr33d/Facebook: https://www.facebook.com/russell.cr33d/