Gene Fielden, manager of Bottlecraft North Park, joins Erik and Jeff to talk about how curated beer retail experiences are adapting to the evolving tastes of craft beer drinkers. From his background in archiving to managing one of San Diego’s top bottle shops, Gene shares his journey into beer, how Bottlecraft balances on- and off-premise sales, the comeback of lagers, and what breweries should know when pitching their beers.Whether you’re a brewer, beer enthusiast, or just curious about the changing craft landscape, this episode offers thoughtful insight from the intersection of retail and community.📍 Bottlecraft Locations: Little Italy, North Park, Liberty Station, Oceanside, Long Beach🍺 Visit: https://www.bottlecraft.comTopics Covered:• The evolution of Bottlecraft and its role in San Diego’s beer scene• The “death of the bomber” and rise of 16oz cans• Why lagers are back—and why they matter• On- vs. off-premise licensing• Distribution pathways: self-distribution, importing, and working with reps• Creating a curated beer experience• How aging drinkers are reshaping the craft landscape• Advice for breweries pitching to bottle shops