Mindful Money

Benjamin Wanzo is one of the Co-Founders and Partners of ESO Ventures, a social impact organization created to help black and brown entrepreneurs build competence, increase confidence, and access capital in an environment that isn’t always supportive.

Today, Ben joins the show to share the origin story of ESO Ventures, the various types of businesses they support and the importance of entrepreneurs having access to capital.

https://youtu.be/BkNdPnH8VQ0

00:58 – Jonathan introduces today’s guest, Benjamin Wanzo, who joins the show to share his passion for entrepreneurship and how he met his fellow co-founders of ESO Ventures, Alfredo and Martha

07:27 – Ben reflects on early money lessons he learned

10:43 – The origin story of ESO Ventures

14:17 – Four cohorts and Ben’s role at ESO Ventures

17:49 – The different types of businesses that ESO Ventures supports

19:29 – An action-oriented approach

22:09 – How Ben spreads his consulting talents across numerous companies

26:17 – Customer Acquisition, Operations, and Access to Capital

31:53 – Overcoming the hesitancy to take on debt to access capital

35:14 – Ben provides one entrepreneurial practice to implement and one to avoid

40:55 – The last thing Ben changed his mind about and one thing that he would like people to know about him

44:27 – Jonathan thanks Ben for joining the show and let’s listeners know where to connect with him and learn more about ESO Ventures

“The dream always was to become an entrepreneur. So, after I left McKinsey I became an entrepreneur and created a company called TeachBar, which was a classroom and a cafe all in one space, really to attract students to be in a learning environment and want to stay in that learning environment.” (04:07)

“My football coach used to always say to me, ‘Control your own destiny.’ Of course he was talking about just winning games so we can go to the playoffs, but that message rooted in me as well. Who really controls their own destiny? Typically, if you have the right product-market fit, it’s the entrepreneur.” (08:37)

“The entrepreneurs we want to serve are black and brown underinvested communities. And it’s gonna require a huge investment for them to start their businesses. So, we want to make sure that when they started their business that they weren’t making a huge investment upfront in us.” (12:25)

“Entrepreneurship is a lonely space. You do it. You try it. And, if you’re not around anyone else who’s doing it, you feel like the world is on your shoulders and, if you make one mistake, it’s game over. But, what you don’t realize is there’s fifteen other people who are in that same boat with you. And if you guys can encourage or share your victories or even your losses, it just shows that this is commonplace. This milestone that I did not reach, this failure that I had, is commonplace in entrepreneurship and I just need to keep pushing forward.” (15:46)

“Our primary goal is to stay action-oriented, and all of our competence-based training is pushing entrepreneurs towards action.” (19:46)

“When we started this, we had the confidence and the competence in the incubator. But we quickly realized if we don’t provide access to capital, we’re essentially creating ‘Dreamers.’ And we wouldn’t make impact in our communities because they’re gonna have a great business plan, they’re gonna know how to execute it, but they’re not gonna have money.” (29:16)

“Comparison is the thief of joy, but that’s what social media platforms often have people do is comparing themselves to what they see. So I just encourage folks - especially young folks and especially entrepreneurs - to get off social media for a while.” (39:28)

Ben’s LinkedIn:

Ben’s Email:

ESO Ventures:

ESO Ventures LinkedIn:

EDO Ventures Facebook:

EDO Ventures Instagram:

For all the free stuff at Mindful Money: https://mindful.money/resources

To buy Jonathan’s first book - Mindful Money: https://www.amazon.com/Mindful-Money-Practices-Financial-Increasing/dp/1608684369

To buy Jonathan’s second book – Mindful Investing: https://www.amazon.com/Mindful-Investing-Outcome-Greater-Well-Being/dp/1608688763

Subscribe to Jonathan’s Weekly Newsletter: https://courses.mindful.money/email-opt-in

Capture the most important benefit of an advisor – behavioral support – without the 1% fee: https://courses.mindful.money/membership

For more complex, one on one financial planning and investing support with Jonathan or a member of Jonathan’s team: https://www.epwealth.com/our-team/berkeley/jonathan-deyoe/

Website: https://mindful.money

Jonathan on LinkedIn: https://www.linkedin.com/in/jonathandeyoe

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Pleasance Silicki is an ayurvedic lifestyle counselor, holistic health coach and the author of Delight: Eight Principles for Living with Joy And Ease. Pleasance has taught mindfulness, stress management and self-care in academic, corporate and private settings and today, she and Jonathan discuss grieving, the transformational power of death, and how our culture deals with death.

Pleasance speaks to the importance of honoring ritual, showing up for others who are experiencing grief and practices we can implement to better understand death.

https://youtu.be/WWk2SgFpBBk

01:08 – Jonathan introduces today’s guest, Pleasance Silicki, who joins the show to discuss death, grief and loss

05:38 – Death and culture

08:06 – How we can truly show up for others going through grief

16:14 – Exhaustion and transformation

24:18 – The depth of grief and why there are no time limits on grief

30:26 – Remembering our beloved dead and defining what healthy grief is for each of us

39:23 – Jonathan reflects on feelings of guilt

46:35 – Pleasance provides one practice to implement for those experiencing grief

53:12 – Pleasance reflects on the importance of honoring rituals in our lives

58:33 – The last thing Pleasance changed her mind about and one thing that she would like people to know about her

1:02:13 – Jonathan thanks Pleasance for joining the show and let’s listeners know where to connect with her

“Talking about death and grief and loss is one of the great mysteries of life. It’s the one thing we all have in common, that we’re all going to die, and everyone we love is going to die, and everything we love is going to die.” (02:32)

“I’m passionate and a lover of learning, studying, and sharing wisdom traditions that have helped humans for all of time.” (06:14)

“Grief is like that. Death is like that. You are different. You are transformed at a cellular level from this loss. And now your mission is, ‘What needs to change? Who am I now? How do I love myself through the grief when I’m not that productive person, when I’m not that healthy and firing on all cylinders?’” (16:14)

“The sensualness of tears, of water, of the element of water and transformation is essential. And to not feel that would be completely disengaged from being embodied. And I really feel like we just need so much more embodiment in the world.” (23:58)

“We want to tell the stories of our beloved dead. We want to remember. It’s so healthy, in my experience. If I could tell you about my grandmother right now, the rest of my day would be filled with her spirit because she was unbelievable and still is because she’s living through me and my children.” (33:01)

“What people can do is listen to the whole body, not just the mind. What other people think you should do is where we all get messed up.” (50:43)

“One of my teachers always says, ‘Prayer is right pace.’ That’s so mind blowingly awesome to me.” (53:47)

Lil Omm Website:

Pleasance’s Book:

Books Mentioned:

Die Wise:

For all the free stuff at Mindful Money: https://mindful.money/resources

To buy Jonathan’s first book - Mindful Money: https://www.amazon.com/Mindful-Money-Practices-Financial-Increasing/dp/1608684369

To buy Jonathan’s second book – Mindful Investing: https://www.amazon.com/Mindful-Investing-Outcome-Greater-Well-Being/dp/1608688763

Subscribe to Jonathan’s Weekly Newsletter: https://courses.mindful.money/email-opt-in

Capture the most important benefit of an advisor – behavioral support – without the 1% fee: https://courses.mindful.money/membership

For more complex, one on one financial planning and investing support with Jonathan or a member of Jonathan’s team: https://www.epwealth.com/our-team/berkeley/jonathan-deyoe/

Website: https://mindful.money

Jonathan on LinkedIn: https://www.linkedin.com/in/jonathandeyoe

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Jillian Johnsrud is a speaker and coach within the FIRE (Financial Independence, Retire Early)community. She is also the author of Fire the Haters and achieved financial independence by the age of thirty-two. Jillian helps others chase down a life of intention and adventure on the way to Financial Independence.

Today, Jonathan and Jillian engage in a rich discussion on the power of being intentional, the difference between looking wealthy and actually building wealth, and the importance of maintaining a healthy relationship with work

https://youtu.be/w0-PxGRbCe8

01:14 – Jonathan introduces today’s guest, Jillian Johnsrud, who shares early lessons she learned about money

04:40 – Jillian reflects on marrying early and living off a modest annual salary

06:04 – Looking wealthy vs. actually building wealth

10:44 – Financial Independence, Retire Early (FIRE)

14:32 – The flexibility that comes from maintaining a low cost of life and maintaining work-life balance

18:15 – The inspiration to write Fire the Haters

20:45 – Finding an incredibly supportive online community and the three distinct sections of Jillian’s book

28:57 – Jillian provides one practice to implement and one to avoid

33:50 – The last thing Jillian changed her mind about and one thing that she would like people to know about her

38:46 – Jonathan thanks Jillian for joining the show and let’s listeners know where to connect with her

“I also had this realization that money gives you options; it gives you choices. And in that moment, I desperately wanted more choices and more options than I thought we had.”(03:25)

“We were not on high earning career trajectories. So, I could look rich or I could be rich. But there wasn’t going to be enough money to do both. It was one or the other. So, we opted to actually build wealth instead of just looking wealthy.”(06:47)

“I define a mini-retirement as any time you step away from your 9-5 for a month or longer to focus on something that really matters to you.”(12:07)

“I always internalized this narrative that creative or entrepreneurial work is for other people, for maybe more privileged people, for maybe richer people, for people who don’t need a pay check on Friday...And so I never really pursued it.”(18:47)

“You don’t go through it once and then it’s done. It’s like concentric circles. Every time you grow outside of your comfort zone, there’s a little bit of discomfort there until it becomes familiar and then you grow some more.”(22:32)

“It doesn’t have to be time consuming, but give it an hour a quarter to sit down and to think through, ‘Where do I really want to go? What really matters to me? What’s really important tome? What are my core values?’ Because it becomes like a filter that we can then easily and quickly make other choices with.”(30:14)

“Sometimes work is a little like mint. It’s a little bit invasive and it kind of self cedes. And, if you leave it unchecked, it will spread to the entire box. And the only way you can grow mint outside of a container is to aggressively trim that back constantly; you have to police it. And for me, work is the same way.”(37:34)

Jillian’s Website

Jillian’s Book

Jillian’s Instagram

Jillian’s Twitter

Jillian’s Podcast

Jillian’s Free 10-Day Video Course:

For all the free stuff at Mindful Money: https://mindful.money/resources

To buy Jonathan’s first book - Mindful Money: https://www.amazon.com/Mindful-Money-Practices-Financial-Increasing/dp/1608684369

To buy Jonathan’s second book – Mindful Investing: https://www.amazon.com/Mindful-Investing-Outcome-Greater-Well-Being/dp/1608688763

Subscribe to Jonathan’s Weekly Newsletter: https://courses.mindful.money/email-opt-in

Capture the most important benefit of an advisor – behavioral support – without the 1% fee: https://courses.mindful.money/membership

For more complex, one on one financial planning and investing support with Jonathan or a member of Jonathan’s team: https://www.epwealth.com/our-team/berkeley/jonathan-deyoe/

Website: https://mindful.money

Jonathan on LinkedIn: https://www.linkedin.com/in/jonathandeyoe

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Michele Molitor is a hypnotherapist, coach, speaker, author, and Founder and CEO of Nectar Consulting. Michele has been using her intuitive insights and strategic savvy to support entrepreneurs for nearly thirty years.

Today, Jonathan and Michele dive deep into Imposter Syndrome and other archetypes of self-doubt. Michele speaks to the work she has done with Rapid Transformational Therapy (RTT), the power of positive affirmations, and why it is critical to respond rather than react to self-doubt.

https://youtu.be/nf8IEpkQ_IQ

00:59 – Jonathan introduces today’s guest, Michele Molitor, who shares where she got her entrepreneurial spirit and how working with other entrepreneurs has evolved over the years

10:27 – The incredible burst of businesses in the wake of the global pandemic

13:04 – Imposter Syndrome, the debilitating impact it can have, and what causes it

23:44 – Social media and self-comparison

27:52 – The Five Archetypes of Self-Doubt

34:56 – Tips and best practices for combating self-doubt

41:32 – Jonathan shares a personal story of how hypnotherapy helped him as a child

43:59 – Pandemic PTSD

47:33 – One practice to implement to combat self-doubt and one to avoid

54:24 – The last thing Michele changed her mind about and one thing that she would like people to know about her

57:07 – Jonathan thanks Michele for joining the show and let’s listeners know where to connect with her

“The thought of joining the family business and being under the judgmental eye of my mom, my dad, my brother and my sister, I said, ‘Oh no. That is so not happening.’ So, I actually ran as faraway as I could possibly conceive, which was back to France for me. So, becoming an entrepreneur myself wasn’t something I expected to do. It’s something I kind a stumbled into.”(06:26)

“Job security isn’t so secure anymore. People don’t stay in jobs for ten, twenty, thirty years anymore. It’s just unheard of. And there’s not that level of loyalty I think in corporations nearly as much either.”(11:05)

“One of my favorite quotes is, ‘When you look fear in the face, it turns into the nothingness that it actually is.’”(16:45)

“It’s a level of knowledge and expertise that you bring to the table. When you’re nineteen, you’re still green and still learning. So, I’m learning and I’m putting my big girl pants on and I’m trying to look professional, but I’m still not quite sure who I am yet. I think Imposter Syndrome qualifies more as Imposter Syndrome when you’ve grown a bit more, you’re more mature, you know who you are to degrees, and you’ve had some level of established profession.”(18:00)

“No matter how hard someone tries to separate their business from their personal life, they are the human at the center of all of it. And it’s the beliefs they hold about themselves that have them show up fully or hide out - whether that’s personally or professionally.”(26:53)

“We all deal with self-doubt at some point in our lives; no one escapes it. The trick is learning to recognize it in the moment more quickly, because you’re more self-aware, and then learning how to respond effectively versus react from a place of pain or fear. That’s the crux right there is how do I respond versus react. And that’s where the learning happens.”(34:20)

“If we can take more time to pause in our day, to get quiet, to tune in to our own heart - our owns pirit in that place of mindfulness - to go to that void, that we can get more connected to our own higher self, our own divinity if you will, and let that inform us as to what’s needed now.”(53:10)

Nectar Consulting Website

Facebook Michele Molitor Coach Page

Rewire For Success group on FB

Michele’s Website

Michele’s LinkedIn

Michele’s Instagram

Michele’s YouTube

Michele’s Book

Self-Doubt Finder Quiz

Online Course: How To Become Unshakeable

For all the free stuff at Mindful Money: https://mindful.money/resources

To buy Jonathan’s first book - Mindful Money: https://www.amazon.com/Mindful-Money-Practices-Financial-Increasing/dp/1608684369

To buy Jonathan’s second book – Mindful Investing: https://www.amazon.com/Mindful-Investing-Outcome-Greater-Well-Being/dp/1608688763

Subscribe to Jonathan’s Weekly Newsletter: https://courses.mindful.money/email-opt-in

Capture the most important benefit of an advisor – behavioral support – without the 1% fee: https://courses.mindful.money/membership

For more complex, one on one financial planning and investing support with Jonathan or a member of Jonathan’s team: https://www.epwealth.com/our-team/berkeley/jonathan-deyoe/

Website: https://mindful.money

Jonathan on LinkedIn: https://www.linkedin.com/in/jonathandeyoe

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Dr. Sarabeth Berk is the leading expert on hybrid-professional identities, author of More Than My Title and an insightful TEDx speaker. Her hybrid title is Creative Disruptor because she works at the intersection of artistry, research, education, and design.

Today, Jonathan and Dr. Sarabeth discuss the work she is doing to help professionals better articulate their hybrid-professional identities and the unique value that identity offers the world.

https://youtu.be/7HjnOzb7h9I

01:09 – Jonathan introduces today’s guest, Dr. Sarabeth Berk, who shares her eclectic background as a hybrid-professional and breaks down the three pillars of hybrid-professional identities

07:23 – Intersectionality, explained

12:28 – Common traits of hybrid-professionals and the inspiration behind Dr. Sarabeth’s book, More Than Your Title

17:31 – Why it is important to be self-aware about your role and be able to articulate your ‘hybridity’

22:58 – The five steps of identifying and articulating a hybrid professional role

26:00 – The best advice for differentiating yourself as a hybrid professional

28:22 – How hybridity benefits organizations

31:54 – Hybridity and the evolving landscape of the workspace

35:29 – The last thing Dr. Sarabeth changed her mind about and one thing that she would like people to know about her

36:24 – Jonathan thanks Dr. Sarabeth for joining the show and let’s listeners know where to connect with her

“I’m one of those people that’s had a multi-faceted career. I have not stayed in one thing. And a lot of that is because I always had this duality of interests. I loved academia and I loved learning, but I also loved art. And, how do you find a career that lets you be artistic but also professional and pays well?”(02:59)

“My definition of hybrid-professional identity is when you have multiple hats and you work at the intersection of those different professional identities. You’re actually integrating as opposed to just separating and being many things.”(07:00)

“How we see ourselves in our work is a noun. And that’s different from the title we usually are labeled. The primary research question that still exists today is ‘who are you at the intersections of your primary professional identities?’”(10:19)

“And so, suddenly, my very diverse background has a connection point which is my hybridity. So it’s you being able to share your value with the world in a way where they understand you the way you want to be seen and making sense is your competitive advantage.”(20:52)

“From a business ROI point of view, hybrid professionals can be at all levels of an organization. They can be at the C-Suite. They can be in management. They are people who are the silo-busters.”(31:06)

Dr. Sarabeth’s LinkedIn

Dr. Sarabeth’s Website

Dr. Sarabeth’s Instagram

Dr. Sarabeth’s Twitter

Dr. Sarabeth’s YouTube Channel

For all the free stuff at Mindful Money: https://mindful.money/resources

To buy Jonathan’s first book - Mindful Money: https://www.amazon.com/Mindful-Money-Practices-Financial-Increasing/dp/1608684369

To buy Jonathan’s second book – Mindful Investing: https://www.amazon.com/Mindful-Investing-Outcome-Greater-Well-Being/dp/1608688763

Subscribe to Jonathan’s Weekly Newsletter: https://courses.mindful.money/email-opt-in

Capture the most important benefit of an advisor – behavioral support – without the 1% fee: https://courses.mindful.money/membership

For more complex, one on one financial planning and investing support with Jonathan or a member of Jonathan’s team: https://www.epwealth.com/our-team/berkeley/jonathan-deyoe/

Website: https://mindful.money

Jonathan on LinkedIn: https://www.linkedin.com/in/jonathandeyoe

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Visionary accountant, empowerment speaker and author, Tatiana Tsoir brings her years of experience as a serial entrepreneur to the show today. Tatiana coined the term, ‘almost- preneurs,’ and helps artists, moms, creatives, and freelancers figure out how to make a living doing what they love.

Today, Jonathan and Tatiana discuss the freedom that entrepreneurship offers, business resiliency, price psychology and the importance of truly understanding your value and worth as an entrepreneur.

https://youtu.be/Hnouet0ZAT4

01:09 – Jonathan introduces today’s guest, Tatiana Tsoir, who shares early lessons she learned about entrepreneurship

10:31 – The inspiration behind Tatiana’s book, Dream Bold, Start Smart

12:19 – Validating your idea before launching your business

16:06 – Learning to delegate

17:42 – The importance of knowing your numbers

22:11 – Price psychology and understanding your value

24:09 – The direct correlation between personal goals and business goals

26:30 – Business resiliency

31:27 – How Tatiana has pivoted in her own business

35:09 – One piece of financial advice entrepreneurs should heed and one piece of advice to ignore

37:34 – The last thing Tatiana changed her mind about and one thing that she would like people to know about her

39:58 – Jonathan thanks Tatiana for joining the show and let’s listeners know where to connect with her

“I didn’t realize that I was running a bookkeeping business until my dad said that phrase, ‘I’m an entrepreneur at heart.’ And I thought, ‘Wait a minute. I’m doing the same exact thing. It’s just a different service.’” (09:10)

“I wrote the book for someone who has a business idea but cannot afford to fail. And so, when I was writing the book, I had moms and creatives in mind. This book came as a result of fifteen years of experience working with small businesses and seeing their ups and downs. I was privy to the most intimate part of it all, the finances. Seeing how people make decisions, how small businesses decide to move forward, I realized that a lot of it has to do with emotions. A lot of it has to do with emotional decisions, which is not always the right choice.” (10:42)

“A lot of people are intimidated by numbers. So, I say that it has to be at least a ‘back of the napkin’ calculation. What’s the initial investment? Do you have that money? If you don’t, how do you get it? Do you look for an investor or a bank loan? Also, every investor or bank loan would ask you, ‘What’s your business plan?’” (17:53)

“Once you understand what your line expenses are, you understand how much you can afford, what you will do if there are zero sales happening, and how you will cover that expense. And you’ll also need to know how to price your product or service to cover your expenses.” (21:31)

“What we do personally directly affects our business. I believe that business is personal. You don’t build a business just for the heck of building a business. You build a business so that you can have a better life. And so, there’s a direct correlation between personal goals and business goals.” (25:29)

“It’s my personal belief that too many entrepreneurs build on just the vision alone and don’t support it by numbers. So, the one thing that anyone can and should do is don’t fake it til you make it when it comes to money numbers and taxes. The earlier you face it, the better and the quicker you’ll go.” (35:32)

Tatiana’s LinkedIn

Tatiana’s Website

Tatiana’s Instagram

Tatiana’s Book

Great bookkeepers make a range of hourly rates, from $25 to $150 an hour and work from anywhere.

Let Tatiana show you how: https://programs.tatianatsoir.com/bbawebregigm 

Books Mentioned:

Get Paid What You’re Worth

For all the free stuff at Mindful Money: https://mindful.money/resources

To buy Jonathan’s first book - Mindful Money: https://www.amazon.com/Mindful-Money-Practices-Financial-Increasing/dp/1608684369

To buy Jonathan’s second book – Mindful Investing: https://www.amazon.com/Mindful-Investing-Outcome-Greater-Well-Being/dp/1608688763

Subscribe to Jonathan’s Weekly Newsletter: https://courses.mindful.money/email-opt-in

Capture the most important benefit of an advisor – behavioral support – without the 1% fee: https://courses.mindful.money/membership

For more complex, one on one financial planning and investing support with Jonathan or a member of Jonathan’s team: https://www.epwealth.com/our-team/berkeley/jonathan-deyoe/

Website: https://mindful.money

Jonathan on LinkedIn: https://www.linkedin.com/in/jonathandeyoe

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Jonathan welcomes Harry Duran, Host of Podcast Junkies and Vertical Farming Podcast and Founder of FullCast. In this episode Harry shares his insights on what it takes to be a successful podcaster, including the importance of focus, productivity, and building relationships.

Harry and the FullCast team also helped launch the Mindful Money podcast and support Jonathan in the production and marketing of these episodes.

https://youtu.be/cU5QXzeihLU

22:23 – If you want to start your own business, there are plenty of free resources available. You don't need to pay for everything up front - only pay for what will get you there faster. Focus on learning what you need to take the next step, rather than hoarding knowledge.

26:20 - On building a personal brand - Take the time to build a strong personal brand that will attract an audience and make you stand out from the crowd.

31:59 - The most jarring thing for entrepreneurship, coming out of that disciplined 9-5f is being responsible for your own time and having the disciplines to put in some structure.

Harry’s LinkedIn

Harry’s Twitter

Harry’s Instagram

FullCast

The War of Art - Steven Pressfield

Work the System - Sam Carpenter

For all the free stuff at Mindful Money: https://mindful.money/resources

To buy Jonathan’s first book - Mindful Money: https://www.amazon.com/Mindful-Money-Practices-Financial-Increasing/dp/1608684369

To buy Jonathan’s second book – Mindful Investing: https://www.amazon.com/Mindful-Investing-Outcome-Greater-Well-Being/dp/1608688763

Subscribe to Jonathan’s Weekly Newsletter: https://courses.mindful.money/email-opt-in

Capture the most important benefit of an advisor – behavioral support – without the 1% fee: https://courses.mindful.money/membership

For more complex, one on one financial planning and investing support with Jonathan or a member of Jonathan’s team: https://www.epwealth.com/our-team/berkeley/jonathan-deyoe/

Website: https://mindful.money

Jonathan on LinkedIn: https://www.linkedin.com/in/jonathandeyoe

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Jonathan welcomes Matthew from the Time Value Millionaire Blog to the show to discuss the FIRE Movement, side hustles, and how Matthew turned a passion for personal finance and data into a passive income stream. Matthew is currently 13.2% financially independent and today he talks about why money shouldn’t be taboo, explains Time Value Money and shares how anyone can take control of their situation and start earning more today.

https://youtu.be/VZH7N11Cgcs

01:09 – Jonathan introduces today’s guest, Matthew from the Time Value Millionaire Blog, who joins the show to share his career trajectory and his goal to shift money from a taboo topic to something we talk about openly

09:49 – The FIRE (Financial Independence, Retire Early) Movement

16:45 – Why side hustles are crucial

20:57 – What Matthew has learned from running his business

23:30 – The origin story of the Time Value Millionaire Blog

28:35 – Tips and best practices for launching a blog

31:08 – How Matthew measures success

35:36 – Tools that are key to Matthew’s success

45:02 – Playing in the ‘Google Sandbox’ and turning blogs into revenue

51:22 – Ads, affiliate marketing, and other sources of revenue

56:14 – The Time Value Money, explained

1:01:46 – The last thing Matthew changed his mind about and one thing that he would like people to know about him

1:06:37 – Jonathan thanks Matthew for joining the show and let’s listeners know where to follow him

“I guess the big lesson I learned from childhood was that talking about money shouldn’t bet a boo.”(04:33)

“The whole idea behind financial independence is building the life you want and then saving for it.” (10:45)

“A ‘Time Millionaire,’ as I define it, is someone who measures their wealth in terms of how much free time you have to do whatever you want.” (14:57)

“I think that’s the biggest thing is just always having the long term in mind. And, if you do that you’ll always win as long as you’re consistently executing.” (23:19)

“You’re totally right. Whether it’s Dungeons and Dragons or beekeeping, there’s always something that people are searching for. It doesn’t matter what topic. As long as you’re passionate about it and you like writing about it, you’re good to go.” (42:01)

“I think that’s the other business model that a lot of people can pursue, which is developing your own products and selling them directly to your readers.” (55:43)

“So, it’s really doing the due diligence on our part to understand what our specific data is telling us, using those historical averages from reputable websites to understand what we can expect. And then plugging the formula into a calculator and we get a realistic number on what we need to achieve our goal.” (1:01:05)

Time Value Millionaire

Matthew’s Email

Matthew’s Twitter

For all the free stuff at Mindful Money: https://mindful.money/resources

To buy Jonathan’s first book - Mindful Money: https://www.amazon.com/Mindful-Money-Practices-Financial-Increasing/dp/1608684369

To buy Jonathan’s second book – Mindful Investing: https://www.amazon.com/Mindful-Investing-Outcome-Greater-Well-Being/dp/1608688763

Subscribe to Jonathan’s Weekly Newsletter: https://courses.mindful.money/email-opt-in

Capture the most important benefit of an advisor – behavioral support – without the 1% fee: https://courses.mindful.money/membership

For more complex, one on one financial planning and investing support with Jonathan or a member of Jonathan’s team: https://www.epwealth.com/our-team/berkeley/jonathan-deyoe/

Website: https://mindful.money

Jonathan on LinkedIn: https://www.linkedin.com/in/jonathandeyoe

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Jonathan takes a moment to reflect on what inspired him to launch this podcast project, the work he and his brother planned on doing to help improve the financial lives of others and the legacy he hopes to accomplish both for himself and in memory of his brother.

Jonathan reflects on his career arc and highlights five specific areas of personal finance and five basic characteristic traits to enable success. He speaks to the concept of doing well by doing good and shares his goals for Season Two of Mindful Money and beyond.

https://youtu.be/Wt9P2VQn6WU

01:11 – Jonathan introduces the audience to his brother, Dave, and opens up about the plans they had to help improve the financial lives of others before Dave unexpectedly passed away

03:14 – Jonathan recaps his early career, mentors that inspired him and the decision to start his own company

07:08 – A different path to having a greater impact

10:59 – The Vanguard Model

14:18 – Jonathan gets vulnerable and tells the story of his brother’s untimely death

15:08 – The Five Specific Areas of Personal Finance

19:01 – Five Basic Characteristic Traits to Enable Success

20:29 – Jonathan teases topics he’ll cover on Season Two of the Mindful Money Podcast

25:09 – Two asks Jonathan has for the audience

“We started talking about bringing his knowledge of technology, social media and how to reach a broader number of people, together with my knowledge about personal finance and creating a company that leveraged both of these strengths. We were gonna come together to do good and to do well by doing good.” (07:42)

“I still had to make decisions about the tech stack, and I had to do the HR, and I had to make sure everyone was doing their jobs. And that’s just not my role. What I really like to do is I like to sit down with clients and talk about their personal finances.” (09:24)

“What Vanguard did differently is they eliminated the incentive problem. Vanguard, the company is owned by the funds themselves, which are owned by the investors in the funds. Vanguard maintains this mutual-ownership structure to this day. So, when Vanguard grows and grows and serves more and more clients, they don’t need to generate more profits. Instead, they take the benefits of size and they reduce the costs to their shareholders, who also happen to be their owners.” (12:50)

“The reality is that there is incredible value in good advice. But, most people don’t have access to it or don’t know it when they see it. Just like everyone recognizes Vanguard today, we hope that everyone would recognize Mindful Money tomorrow.” (14:05)

“There’s so many opportunities today to earn more. There are skills to develop. There are businesses you can start. There are side hustles. The opportunities are endless for you to invest in yourself and improve your earning ability.” (15:39)

“Once you’re in the habit of saving and you have an emergency fund all filled up, every additional savings penny should be invested.” (18:01)

“You have to be persistent. The only way you will ever be successful is you have to keep moving forward. It will never be in a straight line, but you gotta keep moving in the right direction.” (20:21)

Jonathan’s Book – https://www.amazon.com/Mindful-Money-Practices-Financial- Increasing/dp/1608684369/ref=asc_df_1608684369/?tag=hyprod- 20&linkCode=df0&hvadid=241916856624&hvpos=&hvnetw=g&hvrand=7949215981444107153 &hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9004216&hvtargid=pl a-356162236315&psc=1

For all the free stuff at Mindful Money: https://mindful.money/resources

To buy Jonathan’s first book - Mindful Money: https://www.amazon.com/Mindful-Money-Practices-Financial-Increasing/dp/1608684369

To buy Jonathan’s second book – Mindful Investing: https://www.amazon.com/Mindful-Investing-Outcome-Greater-Well-Being/dp/1608688763

Subscribe to Jonathan’s Weekly Newsletter: https://courses.mindful.money/email-opt-in

Capture the most important benefit of an advisor – behavioral support – without the 1% fee: https://courses.mindful.money/membership

For more complex, one on one financial planning and investing support with Jonathan or a member of Jonathan’s team: https://www.epwealth.com/our-team/berkeley/jonathan-deyoe/

Website: https://mindful.money

Jonathan on LinkedIn: https://www.linkedin.com/in/jonathandeyoe

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Podcast Production & Marketing by FullCast

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After an incredible first season, Jonathan reflects on some of the incredible guests he’s had the privilege of interviewing and calls out key lessons each guest shared. From life planning with George Kinder to the concept of ‘Enough’ with Gary Ray and dozens of insights in between, Jonathan has shared in truly impactful conversations.

Jonathan talks about how influential his brother was in his life, how he has navigated grief and what the future holds for Season Two of Mindful Money.

https://youtu.be/kFjFsXstoZM

01:06 – Jonathan recaps an incredible first season of the Mindful Money podcast, reads some listener reviews, and encourages others listeners to leave a review and rating

02:32 – The paradox of personal financial and the big impact Jonathan wants to make in the world

05:35 – Jonathan recaps his first four conversations with George Kinder, Leisa Peterson, Kathryn

Peyton, and Robin Treasure

09:48 – Reflecting on his next four conversations with Pamela Slim, Mark Silver, Bari Tessler, and Tom Corley

14:55 – Jonathan recaps his final four conversations with Jennifer Rayner, Debbie Allen, Gary Ray, and Katheen Rehl

20:54 – Jonathan highlights two incredibly powerful concepts from this first season and thanks all of the guests who joined him for Season One

“So many people are held hostage through this idea that there is some specialized knowledge beyond the very basics that can give you an edge when it comes to investing. The paradox is the less time you spend working on your portfolio, the better. The more time you spend working on yourself, the better.”(02:37)

“So this podcast is a way for me to highlight people that I think are doing great work, to interview them, to ask them questions, and to maybe hone some of those questions and answers into specific things that people can do to improve their own lives.”(05:07)

“I was raised in a world where we didn’t have, but we believed. My parents didn’t have wealth. We didn’t have a lot of stuff. I didn’t have a lot of choices. But they told me that I could succeed. They instilled in me the belief in myself of making a difference in my own life.”(07:31)

“One of the things that I haven’t done a lot with clients who already are successful, but one of the things I want to do more of is help people build the original income that can lead to the savings that can lead to the investing that can lead to the wealth.”(10:25)

“The conversation with Gary around ‘Enough’ is incredibly powerful. For him, it’s not about money; it’s about time. He wants time with his son. He wants time doing what he loves. And I know he has that time. He’s not wealthy, but he is happy because of that idea of ‘enough’ and how he defines that ‘enough.’ And he’s going to be fine financially as well.”(19:31)

“We are all free. We have our choices in front of us. We have a responsibility to make those choices, to seek our best selves, to live our best lives.”(21:46)

For all the free stuff at Mindful Money: https://mindful.money/resources

To buy Jonathan’s first book - Mindful Money: https://www.amazon.com/Mindful-Money-Practices-Financial-Increasing/dp/1608684369

To buy Jonathan’s second book – Mindful Investing: https://www.amazon.com/Mindful-Investing-Outcome-Greater-Well-Being/dp/1608688763

Subscribe to Jonathan’s Weekly Newsletter: https://courses.mindful.money/email-opt-in

Capture the most important benefit of an advisor – behavioral support – without the 1% fee: https://courses.mindful.money/membership

For more complex, one on one financial planning and investing support with Jonathan or a member of Jonathan’s team: https://www.epwealth.com/our-team/berkeley/jonathan-deyoe/

Website: https://mindful.money

Jonathan on LinkedIn: https://www.linkedin.com/in/jonathandeyoe

🎙️

Podcast Production & Marketing by FullCast

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