In this episode, we are joined by Rob Norman, co-founder of InspirED School Marketers, a free, professional development resource and community for private school marketers worldwide. Rob dives into his 2022 InspirED Private School MarCom Survey Report, assessing current marketing trends and the trajectory that small schools are heading toward in the upcoming year.

In this episode, we are joined by Maritza Lizama and Pamela Nieto, founders of Captiva Branding, a full-service marketing and communications agency based in Washington, DC. With years of marketing experience, these two work together to promote small businesses and nonprofits through powerful storytelling, strategy, and today give us their top insights on better marketing your small school to multicultural audiences!

In this episode, we are joined by Mike Gwaltney, a consultant under Independent School Management ISM. Mike explains the various stages of academic planning and his goal of helping schools adapt and evolve their programs to stay relevant in order for students to become their optimal selves in the long run.

In this episode, we are joined by Margaret Schlachter, Director of Development and Alumni Relations at Wasatch Academy. Margaret practices innovative ways of building connections with alumni students while still incorporating meaningful and classic soft touches. Margaret shares with us the importance of relationship building and how to create a strong and supportive community in the digital age.

In this episode, Aubrey and Tara chat about surveys and how they can be a great asset to your school when used correctly. Together they tackle this daunting task, deconstructing when to send surveys, how to build them, and how to utilize the resulting data to your best advantage.

In this episode, we are joined by Rob DiMartino, Co-Founder and Chief Evangelist at Finalsite. Working with over 2000+ Educational Institutions across the globe, Rob strives to align school websites to authentically reflect their mission to engage the perfect prospective families and create real emotional bonds that extend beyond the screen.

Joined with Patricia Weinzapfel, communications consultant and author of, "Closing the Loop: A Powerful and Practical Guide to School-Home Communication." Patricia bridges the gap between parents and the classroom with her top school-home communication tips, helping us build meaningful connections and embrace our humanity.

Joined with Janet Swiecichowski, educational public relations professional, we address current happenings in crisis communications and discuss the breadth of public relations- going beyond media and distilling it to building meaningful and mutually benefitting connections with stakeholders in order to achieve your school's goals.

In this episode we are joined by Antony and Greg Campitelli, brothers and co-founders of Enquiry Tracker: an all-in-one application that stores and manages families, track demands, and grows enrollment. With complementing backgrounds working in schools and the tech industry, these siblings team up to find innovative solutions for independent school marketers and admissions offices everywhere!

In this episode, Andrea Gribble, founder of #SocialSchool4EDU, utilizes social media to uplift and celebrate schools everywhere. Andrea and her team work alongside staff and teachers to showcase online the heart of each school, enabling parents and faculty to stay connected to the classroom.