On this episode of Mindful School Marketing, Andrea Gribble, an ardent social media enthusiast, shares her passion for helping schools showcase their daily achievements and share their stories with the world via social media. In this episode, we cover powerful social media techniques to engage and captivate your school community and how to tackle common obstacles in independent schools' social media management with ease. You’ll also learn how to leverage popular hashtags and trends to boost interaction within your school community while developing authentic, consistent, and imaginative content for your social media platforms.

In recent years, AI tools have become increasingly popular in digital marketing for their ability to streamline tasks and provide valuable insights into customer behavior. 

In this week’s episode, we are joined by Pam Aungst Cronin, a widely recognized SEO, PPC, and web analytics expert, President of Pam Ann Marketing, LLC, and founder of Stealth Search and Analytics. 

Pam joins the show to offer insights on how school marketers can use AI without sacrificing the integrity of the education system. Tune in as we discuss the potential of Chat GPT and its role in advancing AI-driven marketing, the impact of AI in shaping content generation and marketing strategies, and embracing mindfulness and a human-centered approach in AI marketing techniques.

In this episode of Mindful School Marketing, we are joined by Rebecca Bernardo-Hartley, a seasoned school marketer with over 7 years of experience in the field. Rebecca shares her expertise on email marketing and how it can help schools showcase their unique stories to prospective families. Throughout the episode, Rebecca shares examples from her own experience at The Wolf School in Rumford, Rhode Island, where she has successfully leveraged email marketing to build strong relationships with current and prospective families. Whether you're a seasoned school marketer or just starting out, you won't want to miss this insightful conversation about the power of email marketing for schools.

Kristin Moore is the director of marketing and enrollment for the 73 Catholic Schools in Western Washington in the Archdiocese of Seattle. Alicia Sullivan is the director of marketing and admission at St. Luke's School in Shoreline, Washington, and has been instrumental in the growth of this unique community for the past ten years. Together, these two educators are passionate about access to education and they are now devoted to their mission of marketing small Catholic schools in the Pacific Northwest, where the challenge of making the religious message known is met with the joy of discovering a community of belonging and excellence in education. As they work to build their schools and communities, they encourage people to be mindful, courageous and reflective in order to create the best quality results.

In this episode of Mindful School Marketing, Aubrey and Tara join Susanne Carpenter, a strategy and leadership consultant and former educational leader, to uncover the challenges of leading independent schools and explore how to build trust, develop teams and drive accountability to transform schools and lives. Tune to hear more about how can independent school leaders support and sustain themselves and their teams, what strategies can be implemented to build trust and relationships within an organization, and what techniques can be used to develop and hold accountable a team of one or a larger group of leaders.

We are switching it up this episode and today Tara is interviewing Aubrey about how it went hosting her first virtual Small School Leaders Conference. Aubrey set out to organize an innovative virtual three-day conference that focused on topics related to development, marketing, and enrollments. The idea came from Aubrey's experience of working in both small and large schools, and realizing that the professional development budget for small schools was significantly smaller than larger schools. Tune in to hear how she was surprised by the overwhelming response, uncovered a hidden need in the independent school community and walked away with unexpected key takeaways.

In this episode, we are joined by David Willows and Suzette Parlevliet from [YELLOW CAR] a leading training and consultancy firm focused on helping schools stand out through experience strategy. Join us as we discuss how experience strategy works for independent schools and how it can help schools stand out. We also cover how to design intentional experiences for families and a tool that helps schools measure every stage of their journey to determine whether families are having a good experience.

Today we are joined with Timo Nieuwoult, marketing leader at Digistorm. Timo dives into the varying marketing tactics geared towards Gen X, Y and Z and how each generation is unique. He shares how each approaches school decision-making differently, as shown in current marketing trends, and how to appease each group.

In this episode, we are joined by Jesse Meadow, co-founder and managing director of Schoolcraft Digital. Jesse shares with us long-term, multichannel digital marketing strategies and tactics and current and upcoming digital marketing trends at the organizational level.

In this episode, we are joined by Michelle Mercurio, a brand catalyst and authenticist who empowers big-picture thinkers to be true to themselves, find their unique brands, and execute their goals in a way that aligns with their vision. Showing her clients how to showcase their unique stories to build connections, Michelle shares with us the power of storytelling and how schools can benefit from this meaningful and effective approach.