In this episode of Mindful School marketing, we explore experiential education and the profound impact it has on shaping young minds. We are thrilled to be joined by Todd Ormiston, a seasoned educator with 32 years of diverse experience, including teaching, coaching, admissions, and more. In a world often fixated on measurable outcomes, Todd unveils the power of storytelling and earned media in communicating the essence of experiential learning to both progressive and traditional education enthusiasts. Don't miss this enlightening conversation on the educational journey that goes beyond textbooks and tests to nurture young hearts and minds.

In a world where social media is essential for school communication, Stephanie Borges Folarin, Head of School at Wye River Upper School in Centreville MD, shares her secrets to managing it mindfully. On this week’s episode of The Mindful School Marketing Podcast, find out how Stephanie navigates the challenges that come with social media and the concept of mindfulness and its application in social media communication. We also cover learning how to effectively tailor social media content to cater to various generations and the necessity and benefits of establishing a comprehensive social media policy for schools.

Do you want to enhance your school's brand messaging and increase the effectiveness of your website? Look no further, because our guest, Chelsea Fanke, will be sharing the key to achieving that desired outcome. Join us on The Mindful School Marketing Podcast as she unveils the strategies and techniques needed to transform your brand and website, ultimately resulting in a stronger presence and heightened appeal for your school. Listen in as Chelsea explains the vital role branding plays in establishing your school's reputation and trust within the community and find out how a solid brand can leverage your website and influence audience perception positively.

In this episode of Mindful School Marketing, we are joined by Charli DeWhitt, a former Director of Marketing, Recruitment and Communications for a school network in Indiana and a current Enrollment Consultant with SchoolMint where she helps schools to attract and enroll more students. 

Charli shares her expertise in helping schools attract and enroll more students while highlighting the amazing things happening in their classrooms. The discussion centers around the importance of Google reviews for schools and the challenges they face in optimizing their digital presence. We delve into the history of Google reviews, the frustrating patterns schools have encountered, and the impact on different types of schools.

In this episode of the Mindful School Marketing podcast, we are joined by guest Suzy Wagner, the president of Brand & Buzz, a strategic communications firm. With her extensive experience in advertising, public relations, and communications, Suzy has worked with renowned brands and nonprofits. Tune in as we explore the importance of managing expectations around media coverage, highlighting positive aspects of schools, and finding timely news hooks. Suzy emphasizes the significance of building relationships with reporters, brainstorming ideas, and planning ahead to ensure schools effectively communicate their stories and messages.

There is nothing like an in-person conference, which offers the opportunity to meet new people, connect with colleagues and friends and share experiences with professionals who share similar challenges and opportunities that come with working in a small school. On this week’s episode, we discuss our experience at The National Small Schools Conference at the Crefeld School in June. Tune in as we discuss the significance of conferences and training sessions in personal development, how conferences can provide both connection and learning, and hear from attendees about their key takeways.

Brendan Schneider rejoins the show as he continues to make a significant impact within the MarCom industry with his dedication and expertise. As the founder of SchneiderB Media, Brendan has taken on the responsibility of addressing critical issues affecting the school marketing professionals' field to improve working conditions and create positive change. In this podcast episode, Brendan talks about his recent survey on Markom salaries in schools. This survey sheds light on the need for increased diversity and understanding in the field. Brendan's expertise, coupled with his approachable demeanor, makes him an invaluable guest for those seeking insights on navigating the challenges of school marketing.

Revamp your school's communication approach with advice and cutting-edge tools in the newest installment of Mindful School Marketing. Tune in as we delve into the art of refining your school's marketing and communication strategies, while also enhancing the effectiveness of your efforts through strategic scheduling practices. Join us as we explore innovative ways for school administrators to rejuvenate and unwind during their well-deserved summer breaks.

Listen into this episode of The Mindful School Marketing Podcast and meet the knowledgeable Katherine Morgan Schafler, a New York City-based psychotherapist, author, and speaker who's passionate about understanding perfectionism. She is joining us in this episode and we are talking about the ins and outs of perfectionism styles, tapping into the power of confronting tough emotions for a richer, more gratifying life, and developing unshakeable resilience by staying present and confronting adversity. While this isn’t directly about marketing, perfectionism can play a role in how we show up in our marketing. Tune in for a fun conversation!

In this episode, we explore the world of school partnerships and fundraising with expert Chris Pryor. Chris is the founder and principal of Lead Team Partners. With a career spanning more than two decades in independent schools, Chris has worn many hats from Director of Admission to Assistant Head for Advancement. Tune in to learn how to lead with conviction by highlighting key objectives and maximizing volunteer involvement and how to establish unwavering trust and transparency for outstanding fundraising results. From galas to engaging parents, we uncover the challenges and opportunities in the field.