Mindset and Method

Are you tired of feeling like you have to do it all in the digital business world? Create the perfect lead magnet, manage multiple social media platforms, run a podcast and YouTube channel, attend all the networking and events – it can be overwhelming. But what if we told you there's a simpler way to generate leads and take your business to new heights?

In this episode, I unveil my secrets to stress-free lead generation. I break it down into a straightforward process that flows seamlessly:

1️⃣ Discovering your ideal audience

2️⃣ Sparking their interest in your offerings

3️⃣ Identifying potential leads

4️⃣ Initiating meaningful conversations

5️⃣ Converting leads into loyal customers

While there may be a multitude of lead generation strategies out there, you only need one that resonates with you to generate a consistent string of sales, so don't be sucked in by what everyone else is doing - stay in your own lane, do what you love and stick to (your own) one simple strategy.

And when you're ready to take your business to the next level, be sure to book your Sponsored Altitude Breakthrough Call at www.jennidonato.com/altitude-breakthrough-call/. It's time to discover how we can help you achieve more! 🔥🚀

My 3 success secrets - all in one episode - and how they led me to...

✨ Creating a team of 30 business growth experts to work with my [Altitude](https://www.jennidonato.com/altitude/) clients to bring them all the skills they need on their business growth journey

✨ Building a business that works for me where I work an average of 20 hours per week and make HUGE impact for my clients - getting them past the income ceiling and lack of confidence/vision and smashing their business goals every month

✨ Having the BEST month financially during August, trebling my previous corporate income - only working a handful of days - whilst going away with my family 3 times over the summer break

How did I do it?

I decided my 3 words - and I've stuck with them over the last 4 years to build the business I love. And in todays episode I go through them and why - to me - they are the most important things you need to get intentional with while building your business...

Believe - if you don't believe in yourself, you'll never take the right action to get the results you dream about.

Simplify - if you overcomplicate, get distracted, never follow through or struggle to make decisions, you'll spend years going round in circles

Scale - only once you've mastered your mindset and uncovered the SIMPLE version of your business can you quickly - and easily - grow and scale (which are not the same thing btw)

If you're ready to take your business to the next level, but don't quite have enough confidence - or know how to actually do it - you can now apply for a FREE Call at www.jennidonato.com/altitude-breakthrough-call/

This episode is for you if you are...

✅ a buyer considering a big investment and don't know if you're ready or struggling with the money commitment, ✅ a seller constantly getting the 'I don't have the money' objection.

On this episode, I welcome the incredible Lisa Yelland, our Altitude Sales & Confidence Coach. With a 30-year background in sales and a love of all things sales, she was the perfect person to invite on to chat about what influences people to buy and what hinders people from getting the support they want (and know they need).

In the episode, we cover the 3 main considerations that either help or hinder you when making an investment decision, including...

✅ Your mindset, beliefs and clarity of vision. If you struggle to believe the results you want are possible, or you struggle to see - in detail - what you want to achieve, you're going to struggle to invest in something that gives you the best chance of getting it.

✅ Your confidence that the offer is the right one for you. If you don't trust the salesperson or don't love their offer - and understand the results you could achieve - you're going to struggle to invest.

✅ The money. Money is a massive consideration when it comes to a purchasing decision, however, this often doesn't tell us the whole story. It has been shown that up to 90%-95% of objections around money, aren't actually about the money. When you have the confidence to dive deeper - as a buyer or a seller - they often turn out to be about one of the first 2 points above.

As a buyer, you therefore need to be open to understanding what lies deeper than the price and as a seller, you need to understand you have a responsibility to help potential clients understand what's really going on in order to find a way to get them the support they need.

And as mentioned in the episode, if you would love to join the conversation, you will find us in our Facebook Group 'More to Me...' at https://www.facebook.com/groups/moretomethanmum/. You can also find out more about our 6-month Immersive Coaching Experience Altitude, by visiting https://www.jennidonato.com/altitude/.

The biggest challenge we have running an online business in 2023 is standing out from the crowd. 2023 means few buyers, more saturated markets and people buying with more intention, so to succeed in 2023 we need to stand out, create a strong USP and level-up the value we give. Listen to the episode to find out how to avoid panic messaging and turning off your audience so you can stand out in your market and set yourself as the authority in your industry... - Think about how to bring your strengths and values to what you do. - Understand what problem you solve for people? What value can you add? - How do you solve the problem BEST, rather than in the cheapest way? - How will you design, deliver and price what you're offering in the best way for your buyers AND for you so you can make the best results happen in a time-efficient way for you? - How you level-up your mindset so you're going into every conversation ready for the yes. And if you'd like to hop on a quick Business Bullet Call with me to get my eyes on your business and figure out how you can stand out in your industry with a higher ticket, higher value offer, just visit www.jennidonato.com/bullet.

In this episode, I chat with Mahnaz Sharif of Build with Boundaries - a Strategic Business Architect with mums firmly at the centre of who she helps with business strategy, productivity and time management.

As mums, and female entrepreneurs in general, we often struggle to juggle life, family and business, and the gap between what we want to do and what actually gets done is often bigger than we would like. So today we chat about why that might be and what we can do to fix it including

• Distractions and how to avoid them
• How to create a clear strategy and structure on how to achieve your goals
• How to identify and avoid the time suck tasks that don't bring you any results
• Decision making and how to make decisions quickly to move forward instead of staying stuck making no results

To connect with Mahnaz, visit www.buildwithboundaries.com to get access to her free Masterclass 'Closing the GAP between what you want to do and what gets DONE'

In today's episode, I'll be covering the common mistakes I see female entrepreneurs making all the time regarding how they price and sell their offers.

I cover the common mistakes including...

✅ Pricing based on time - e.g. day rate / hourly rates and figuring out your price based on time (service) or based on cost/profit (product)

✅ Focusing on selling the 'thing' rather than solving the problem or creating the result - and creating an offer which helps the most 'affordably' or 'quickly' rather than BEST!

✅ The belief that low ticket is easier to sell, when the stats tell us differently - people are purchasing with more INTENTION than ever before, so **value** will win over **price** every single time.

✅ Focusing on HOW to sell what you have, rather than WHAT it is you're actually selling.

So if you feel like you're struggling to price your thing, or feeling icky about putting your prices up even though your aim is to design your time out of your business, then this is the episode for you.

And if you'd like more information on our new 'Simplify and Sell' Training Programme, visit https://www.jennidonato.com/simplify-sell/

In today's episode, we'll be covering the 3 things you NEED to do to make your business simple. And for each stage, I'll be giving you a simple exercise to do to get you moving one step forward.

✅ Lights - First we need to shine a light on your business and figure out what you're doing now - where things are too complicated and what you need to do to make things simple.

✅ Camera - Next we need to get you seeing your vision for the future - what do you want from your life and business and what's the BIG vision?

✅ Action - Finally, we need to get you taking action - what are the BIG things you need to do to make it actually happen and how do you get started?

So if you feel like you're spinning all the plates of an over complicated business, overrun with decisions and opportunities and don't know which way to go, or feel new to business and want to skip the first few years of confusion & chaos trying to figure it all out - this is the episode for you.

And if you'd like to book a quick 15-minute Business Bullet Call with me to get my eyes on your business and how you can simplify to scale, you can do that at www.jennidonato.com/bullet

Do you struggle to dream BIG and set BIG goals?

Have you set big goals before only to fail to reach them - and have therefore given up setting goals completely...

...and have now found yourself going a bit stale with your business?

If you've ever felt like this, this episode is for you - and will help you understand the 5 BIG reasons why you should be dreaming BIGGER and setting yourself BIG goals, including:

✅ Because you have less competition when you step out of your comfort zone with your own unique stamp on what you offer

✅ Because falling short will still be great

✅ Because you can make so much more impact - and money - with a bigger dream

✅ Because working backwards from a big dream will make you find the 'how' quicker (and be way easier)

✅ Because knowing the detail behind your vision will mean your subconscious will help you get there

Listen to the episode to hear all about these 5 things and how you can dream BIG and start to make it happen.

Do you ever feel like you've lost your motivation?

Do you log in in the morning and feel a bit lost with the direction you're taking your business?

If you've ever felt like this, the chances are there is one of the following areas you need to focus on to get you back on track.

• Vision - how clearly do you see what you want to achieve
• Energy - in terms of mental and physical energy
• Progress - if you're not making progress, this will kill your motivation

In this episode, I give you a straightforward exercise to do to score yourself in each of these areas to identify where needs your immediate action and what to do to get you back on track.

And if you're an action taker ready to invest in yourself and take your business to the next level - I now offer some value-filled, action-packed Business Bullet Calls to...

✅ help you get total clarity around what's not working well in your business right now

✅ AND for me to give you one simple action (and a tonne of free resources) to get you moving forward.

Just book at www.jennidonato.com/bullet

Many people don't consider the 6 phases of business and the difference between each of them. Each requires a different focus and different actions to move forward to grow and scale into a successful business.

In this episode, I take you through...

✅ The 6 phases of business and help you identify where you sit and what's next for you - we start with the seed of the idea and move through how you grow & scale (which are very different stages and which need a totally different focus) before maturity and business exit strategies.

✅ I'll highlight where I find people often go wrong on the journey of growing a business, how to spot the risks and how to avoid the pitfalls of growing and scaling a business

✅ And I'll give you the 3 things every business owner needs to know BEFORE they can successfully scale a business

Have a listen, then take my Free 30-min Business Growth Audit to discover the potential your business has at www.jennidonato.com/growth-audit