Nishtha Gupta is the Co-Founder of Rein Games, which she co-founded in [2019] along with Vaibhav Gupta. Rein Games has developed and scaled a portfolio of successful real money gaming titles (Magic Rummy, Real 8 Ball Pool, and Magic T23). She has pursued her MBA from IIM Lucknow and EE - BTech from IIT Roorkee.
At Rein Games, she built a business with a steady growth and ARR of Rs 50Cr [2022]. She hired and led a team of 30 and was responsible for leading 3 main functions Product, Sales, and Marketing. She built the MVP strategy and launched products on app stores in record time; drove user acquisition strategy; built data models for player profiling and ran marketing across digital and offline platforms.
Prior to founding Rein Games, she has held various leadership roles across number of India’s leading digital consumer start-ups including Dineout (acquired by Swiggy), Octro (India’s largest Teen Patti gaming platform), Paytm (India’s largest e-wallet platform), Snapdeal (e-commerce marketplace) among others. At Octro, she was part of the senior leadership team and drove initiatives to scale the gaming title from Rs 50Cr ARR to Rs 400 Cr ARR in over 2 years.
Across her professional career, Nishtha has gained 16+ years of operating experience across functions (Product, Marketing, GTM, Analytics), verticals and companies of varying scale. These experiences have ingrained deep functional expertise, for example,
1. Product leadership across various verticals (Gaming, eCommerce, FoodTech, FinTech) by deeply understanding the customer behavior and decision-making cycle
2. Successful go-to-market launches for products operating in competitive markets
3. Efficient customer acquisition by embedding analytics and data science within the product layer, to be able to deliver personalized value (offers, features, services) to the right customer segments
4. Delivered unit economics improvements by deploying strategies focused on CRM, product marketing, predictive analytics, and payments
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Connect with Nishtha on LinkedIn https://bit.ly/foundersmindset_Nishtha
Book recommended by Nishtha:
1 Outliers https://amzn.to/3LBOVmR
2 Predictably Irrational https://amzn.to/40Nud83
3 That will Never Work https://amzn.to/3VdLSnX
Gears/Softwares used for the podcast:
01 Software for Recording Riverside App https://bit.ly/riverside-vivek
02 Gears for Podcast Podcast Mic - ShureMV7 https://amzn.to/405gHgr
03 Gears for Podcast Podcast Camera - Sony ZV1 https://amzn.to/3Zjq5vP
04 Gears for Podcast Webcam Option https://amzn.to/3LH1ehZ
05 Gears for Podcast Video Light https://amzn.to/404lM8u
06 Gears for Podcast Softbox for Light https://amzn.to/3n92zUM
07 Gears for Podcast Tripod for Light https://amzn.to/3FEl4XI
08 Gears for Podcast Tripod for Camera https://amzn.to/3LzeiWS
09 Gears for Podcast Table Arm for Mic https://amzn.to/3FEk8Cl
10 Software for Music Epidemic Sound https://share.epidemicsound.com/xuhaf2
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Chapters
01. Intro 00:00
02. Living your own life 00:30
03. Key Questions for this Podcast 01:44
04. How Travel Shaped my Life 02:43
05. Why IIT? 05:28
06. Choosing IIT Roorkee, How it Shaped me 08:43
07. Why I chose MBA after IIT? 12:00
08. How founders came from this company which was experimenting 18:00
09. How Chaos and Uncertainty helps you grow 24:00
10. Life in a fast paced startup 26:12
11. How to increase women participation in workforce? 33:55
12. Why entrepreneurship? 41:53
13. Coming up with an Idea 45:40
14. Preparing financially & emotionally 50:55
15. Right time to raise Capital 53:30
16. How to build a profitable business, things to keep in mind 57:13
17. Book Recommendations 1:09:25
