In this episode, I will share the most important tip for creating and posting content on LinkedIn.

Dean and Luke talk about one the best ways to increase your sales, by stopping the dreaded churn and burn.

How do you sell a £500k / £1m service on LinkedIn?

Watch for the rant at 2mins 42. seconds...

This is a quick Q&A response I gave for someone selling IT / Tech services into corporates.

If you want to do it well... you need to play the smart long game... Your decision maker will be getting tons of pitches every single day. They'll be battle hardened to sales pitches. They will ignore you if you aren't relevant. The No 1 thing... your prospect is used to being pitched by sales people.

So you have to do something different. Invest time (not 5 mins before the pitch) go build the relationships in advance.... We call is Account Based Social Selling.... We have a revenue sprint for BDMs / sales teams on this.... You don't have time to build relationships? Get ready for my rant.

Dean and Vasco discuss the reasons to digitally transform your Sales Team.

Defend Yourself From Your Competitors and Retain Clients

Dean and Richard run through their personal war stories with cold calling.