What if a simple idea in your kitchen could turn into a viral sensation, landing your product in 1,800 Walmart stores? 🚀
That’s exactly what Llance Kezner, co-founder of Keep Life Tasty, did with Millie's Sipping Broth—an innovative tea-bag-style broth that took the world by storm. From bootstrapping his way to national retail success to leveraging social media and AI to scale his business, Llance shares how he cracked the code to launching and sustaining a lean, high-growth brand.
In this episode, we cover:
How he pivoted from software sales to entrepreneurship
The exact moment he knew he had a winning product
The viral moment that skyrocketed sales
Navigating Walmart’s golden ticket program
How to scale with just four employees
Why nano-influencers beat traditional mediaIf you're an entrepreneur or product-based business owner, this is an unmissable episode full of real-world strategies you can apply today.
Find Millie’s Sipping Broth Here
Follow Llance on LinkedIn📖 Episode Chapters
00:00:00 - Welcome & Introduction
00:01:52 - From Software Sales to Entrepreneurship
00:06:54 - Going Viral & Scaling to Walmart
00:20:16 - The Challenges of Manufacturing & Logistics
00:32:51 - Building Brand Loyalty & The “Broth Sloth”
00:55:51 - Mindset, Business Lessons & Future Plans