MindSet

Glenn is the President & CEO of HCD Research, a communications and sensory research company which uses applied consumer neuroscience methods and traditional research tools to answer a variety of research questions. In this episode we will kick off the new year with thoughts on where the market and consumer sciences field is going as well as where it's been. Tune in to hear more!  

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🎙 🪢 We're back with a Season 2 flashback for The HCD MindSet! In this series, both Michelle and Kathryn will meet with various guests to discuss plenty of interesting info such as personal journeys in consumer research, relevant topics that our hosts and guests specialize in, & more! In today's flashback episode, both Michelle and Kathryn covered HCD's latest NeuroPolitical Study with President & CEO, Glenn Kessler. Watch as we dive into the background behind the study and some key findings from the final presidential debate leading into the 2020 Presidential Election.

Want to learn more? Check out our news release about this study!

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🎙 🪢 Are you ready for another featured flashback episode with Kathryn and Michelle? This week, we are hitting up one of the most commonly discussed tools in consumer neuroscience, EEG. In this episode, they go over the benefits and limitations of the tool, as well as talk through some literature that used EEG in their research design.

Want to learn more? Download HCD EEG White Paper

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MindSet Website Page

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🎙 🪢  #MindSetMonday is throwing back to a cool topic that is integrated in every Snapchat filter, Pokemon Go game, and so much more. In Episode 19, Kathryn and Michelle dive deep into the technology behind AR and its emerging impact on the consumer experience. As technology such as #augmentedreality evolves into a standard for consumers, what awaits us in the future of consumer insights?

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MindSet Website Page

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🎙 🪢  #MindSetMonday is throwing back to Episode #13 where Kathryn and Michelle cover the meaning behind Behavioral Coding and how to utilize this research method to gain deeper insights that identify patterns and motivations of consumers.

Want to learn more? Download HCD Behavioral Coding White Paper

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MindSet Website Page

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MindSet is excited to have each and everyone one of you join our curious conversations!

🎙 🪢 We have another Featured Flashback going over one of the most popular tools in neuromarketing... Facial Coding! 😒😀🥲 Facial coding is a process used to collect and categorize displayed reactions via facial expressions. There's a lot to be said about using this tool appropriately and understanding its caveats. Before jumping into using facial coding, listen to our eleventh episode of MindSet to break down the pros and cons of this tool.

Want to learn more? Download HCD Facial Coding White Paper

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MindSet Website Page

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🎙 🪢 #MindSetMonday has a big throw 🔙 to the FIRST double-digits episode! In Episode #10, Kathryn and Michelle discussed what brand tracking is, the different types of brand tracking, and ways that this type of consumer research is useful.

Want to learn more? Download HCD Brand Tracking White Paper

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MindSet Website Page

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MindSet is excited to have each and everyone one of you join our curious conversations!

🎙 🪢 We are bringing it back to a Season 1 episode on this #MindSetMonday throw 🔙! Consumer science and market research love to talk about "Systems" Thinking, but what does that mean? Kathryn and Michelle break it down in this episode to explain where systems market research came from and its actual value in consumer research.

Want to learn more? Download HCD System Thinking White Paper

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MindSet Website Page

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MindSet is excited to have each and everyone one of you join our curious conversations!

🎙 🎼 Are you ready for a #MindSetMonday throw 🔙? This week we are bringing back a foundational topic to HCD's beliefs- brand harmony! If you are unfamiliar with brand harmony, you should click the link below to listen to the episode!

Want to learn more? Download HCD Brand Harmony White Paper

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MindSet Website Page

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MindSet is excited to have each and everyone one of you join our curious conversations!

🎙 🪢 Do you remember the Uses and Abuses of Behavioral Science Episode of HCD's MindSet? Kathryn and Michelle chatted about the infamous "neurohype" in the industry and shared their thoughts on the reality of research.  

Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.

HCD Research Website

MindSet Website Page

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Our Socials

MindSet is excited to have each and everyone one of you join our curious conversations!