MindSet

🛑 On this week’s episode of MindSet, Kathryn and Michelle sat down with Tian Yu PhD to figure out what the heck is going on in the metaverse. This episode is full of fascinating discussions around the future of the internet, concerns around privacy, and why certain industries are reluctant to adopt Web 3.0.   

#metaverse #Web3.0 #crypto

Meet our guest!

Dr. Tian Yu obtained her Ph.D. in neuroscience, focusing on fat and sour taste signal transduction. After a postdoctoral fellowship researching lipid metabolism, Dr. Yu devoted herself to sensory and consumer science research to combine her love of sensory neuroscience and expertise in data science as a Computational Sensory Scientist. Now she is the Directory of Sensory at Aigora,  a technology company that helps sensory and consumer teams to implement artificial intelligence.

Extra Information:

Tian's LinkedIn: https://www.linkedin.com/in/tianyu1037/

AigoraCast: https://www.aigora.ai/aigoracast

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🎙 🪢 #MindSetMonday has a big throw 🔙 to the FIRST ever episode of HCD's MindSet!  Kathryn and Michelle discussed Implicit Association Testing- what it is, how it works, and some use cases to really bring this tool to life!

Want to learn more? Download HCD Implicit Testing White Paper

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❤️‍🔥 This week’s episode of HCD’s MindSet explores the ins-and-outs of one of the most popular buzzwords- artificial intelligence (AI). Kathryn and Michelle were joined by Tian Yu, PhD who answers the burning questions around exactly what AI is, some of its misconceptions and best practices, as well as the importance of having a diverse dataset.    

#AI #datascience #algorithms

Meet our guest! 

Dr. Tian Yu obtained her Ph.D. in neuroscience, focusing on fat and sour taste signal transduction. After a postdoctoral fellowship researching lipid metabolism, Dr. Yu devoted herself to sensory and consumer science research to combine her love of sensory neuroscience and expertise in data science as a Computational Sensory Scientist. Now she is the Directory of Sensory at Aigora,  a technology company that helps sensory and consumer teams to implement artificial intelligence.

Extra Information:

Tian's LinkedIn: https://www.linkedin.com/in/tianyu1037/ 

AigoraCast: https://www.aigora.ai/aigoracast

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🎙 🪢 #MindSetMonday is throwing back to Episode #12 where Kathryn and Michelle talk all about MaxImplicit! MaxImplicit is a combination of using both traditional (MaxDiff Scaling) and psychological (implicit testing) approaches. 

Want to learn more? Download HCD's MaxImplicit White Paper 

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☑️ Were you ever curious about how industry standards are made? Do you want to be involved in making decisions about what is deemed acceptable for consumer use? Jimmy Farrell and Martha Bajec give us an inside scoop about what it means to work with ASTM International - the “standards organization that develops and publishes voluntary consensus technical standards for a wide range of materials, products, systems, and services.”   

🚀 This educational conversation explains the benefits and processes involved in creating a standard, along with why they are so important for both companies and consumers.   

⛓️ And the best part, anyone can become a volunteer and shape the future of standards! 

#ASTM #standards #consumersafety #safetyfirst   

Meet our guests! 

Jimmy Farrell is a Manager in ASTM International’s Technical Committee Operations (TCO) Division. ASTM International is a globally recognized leader in the development and delivery of international voluntary consensus standards. As an ASTM manager, Jimmy is responsible for the management of four ASTM Committees made up of volunteer member-experts from various industry sectors, such as Committee D37 on Cannabis. Jimmy is responsible for assisting these members as they develop ASTM standards for use around the world to improve product quality, enhance safety, facilitate market access and trade, and build consumer confidence.  

Martha Bajec, PhD is the Principal at Bajec Senseworks consulting where she lends her unique expertise and perspective to researchers and leaders across CPG categories. Martha joined HCD Research in 2020 as a Consulting Director in Health and Wellness Research exploring the consumer space and has since transitioned to the Senior Scientific Consultant at HCD. In addition to providing full-service support for human testing and product evaluation, Martha’s experience innovating in highly regulated spaces ensures consideration of regulatory and compliance requirements, by design. In her spare time, Martha enjoys fermenting, extracting, and infusing natural products and foods.  

Extra Information: 

ASTM: https://www.astm.org/

ASTM Cannabis: https://www.astmcannabis.org/

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🎙 🪢 #MindSetMonday is throwing back to Episode #15 where Kathryn and Michelle discussed one of the coolest tools in consumer research- Eye Tracking! Do you have to see it to believe it? Then you may want to consider using eye tracking for your consumer research!

Want to learn more? Download HCD's Eye Tracking White Paper

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❇️ Consumer safety is a big topic in the cannabis industry right now, and to help us navigate the role of regulations, Kathryn and Michelle were joined by David Vaillencourt. He shared some interesting insights into the world of standards and regulations and how the wellness industry- specifically cannabis- is unique in its rise in company interest. David also shared his experiences with ASTM and included some ways for everyday consumers to get involved in making a difference in the cannabis space!   

#regulation #cannabis #CBD #THC research #producers #GMP #FBMomGroups #cpsc   

Meet our guest! 

David Vaillencourt, M.Sc., Founder and Chief Executive Officer of The GMP Collective, is an award-winning regulatory, policy, and standards expert dedicated to bringing quality plant therapeutics to the global marketplace. He is a proven cannabis and hemp industry trailblazer as the trusted authority on standardization and regulation.  

Email: [email protected]

Extra Information: 

https://www.astm.org/

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🎙 📊 Here is the final episode of Season 1 for a #MindSetMonday  throw 🔙! In Episode 20, Michelle and Kathryn chat with the Director of Analytics, Amanda Golod, about the importance of Data Visualization, some insight into basic visuals everyone should know, and how these graphs or charts can make or break the story of research.

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❇️ Michael E Smith PhD joined HCD's MindSet to share his journey in both academia and industry studying the brain, business, and consumers. Kathryn and Michelle chat with Michael about the evolution of the neuromarketing field, the intention-action gap in the shopping experience, and if brands can make authentic changes to their approach to sustainability.

#memory #consumerneuroscience #sustainability

Meet our guest!

Michael E. Smith is an applied neuroscientist and consumer insights professional, with over three decades of experience in basic and applied research in the human brain and behavioral sciences. He serves as Principal Scientist at Adaptation Research, a strategy consultancy focused on developing brain-based insights into sustainable human behavior, and is author of the recent book “Inspiring Green Consumer Choices: Leverage neuroscience to reshape marketplace behavior” (2021, Kogan-Page, London). Previously Michael served as Vice President of Consumer Neuroscience at the market leading research firm Nielsen (now NielsenIQ); President of CorTechs Labs, a software company focused on commercializing AI-based quantitative brain imaging tools for precision medicine; Program Director for Cognitive Neuroscience at the US National Science Foundation; and Principal Neuroscientist at SAM Technology, a groundbreaking R&D organization focused on neuroscience R&D targeting problems in neurology and human factors engineering.  He has also served in research and teaching positions in a variety of academic settings. Michael earned a PhD with a focus on the neuroscience of cognition from UCLA and an MBA with a focus on marketing from UC Berkeley.

Extra Information:

Inspiring Green Consumer Choices: Leverage Neuroscience to Reshape Marketplace Behavior

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🎙 🥇 #MindSetMonday is bringing 🔙 some episodes from the vault! Today, we are sharing Episode #17, which was all about the Gold Standard of Biometrics. If you are not familiar with using tools like heart rate or skin conductance, this is a great episode to listen to for a quick lesson!

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