Baijiu (pronounced bye-j’yo) means “white spirits” in Mandarin. It is a diverse drinks category that includes all traditional Chinese grain spirits. Most baijiu is distilled from sorghum, but it can also be made from other crops. The techniques deployed in baijiu production vary greatly by region and style, and different styles of baijiu can be as distinct as whiskey is to tequila. Baijiu is the world’s most popular liquor by volume. China’s National Statistics Bureau estimates that the country produces about 12.9 billion liters (3.4B gal) of baijiu annually. Put another way, there is more baijiu produced each year than the combined total of vodka and whisky—numbers two and three, respectively. Baijiu and Western spirits, broadly defined, are fundamentally different alcohols, which makes Chinese spirits an exciting new addition to the international spirits world. Co-founder Derek Sandhaus joins Justin to discuss this new exciting, up-and-coming alco-bev brand!