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Resources Mentioned: Free Marketing Class | Portrait Contract Template | Client Questionnaire | Client Experience Guide | Flodesk | Dubsado | Honeybook | Session | Mini Sessions PlaybookI'm diving into my favorite topic: Mini Sessions! More specifically, I'll be talking about Christmas in July and when to start preparing for Christmas minis! I do have a FREE class to help you market your minis. So jump in and get all the free info/resources on how to grow your photography business with mini sessions! Ready to unfold what exactly is Christmas in July, how this campaign works and how you can implement it in your photography business? Let's go!
Christmas in July CampaignStarting July 1st we open up booking Christmas minis with one of our biggest themes: Red Truck Minis. These are not shot in July, they're shot in October. But, we fully book our dates with this campaign in about 2 days every year! The way we open this or start promoting is to our email list first. We give our email list 24 hours, maybe 48 and then we move to Facebook. If needed we promote these to our Facebook groups and if then do Facebook ads. Typically, because we've done this a while now, we book with our email list alone.
How to PrepStart now! Choose date to do indoor studio, pajama, pictures with Santa or tree farm minis. You need to set dates and reserve rentals. The next step would be to prep your emails. Don't be worried about sending too many. We've increased the amount of communication when it comes to marketing. Typically we email five days in a row and trust me, it's not too much! Now, you may have some unsubscribe, but the people supporting you appreciate the fact that you are serving them well. Obviously if you book out in the first day or two you don't need to send the rest of your emails. So get them ready now so they are scheduled and ready by July 1st. I use Flodesk for a number of reasons and you can get 50% off by using this link! I've used other email systems, but Flodesk takes the cake.
Next Step PrepAfter emails are ready to go it's time to look at your CRM, automations and workflow. My preferred CRM is Dubsado. In my opinion, the automations are unmatched! A lot of people use Session or Honeybook. And I have discounts for all of these. So what you need to do is prep the automations within the workflow. We have automations for those that book. They get added to an automation that sends them emails leading up to their session. It sends their Contract, invoice, Client Questionnaire and Client Guide. The purpose of the Questionnaire is to get to know our clients before the session. Then the Guide helps answer questions, tips for getting kids to cooperate, styling for the family, etc. All proving to be an excellent client experience in the end!
Need a Timeline?If that all seems overwhelming to you or you get flustered trying to keep track of what you need to do when, I've got something! I created a Mini Sessions Playbook that literally does the thinking for you. It starts at about 9 weeks out from your mini session date and helps you stay on track!
I hope this encourages you to try a Christmas in July campaign! I've got plenty of resources to help you plan, market and give your clients the best experience possible!
What We DiscussedChristmas in July Campaign (1:44)
How to Prep (5:29)
Next Step Prep (9:21)
Need a Timeline? (11:29)
Apple Podcasts | Spotify | Transcript
Resources Mentioned: Keys to Effective Family Posing | Episode 45 | FB Ad Mini CourseHave you been wondering if you should add associate shooters to your team?! It's something I've navigated through for the past year and a half so I'm thrilled to be talking about it today! I do have a free posing class that focuses on families. It's called "Keys to Effective Family Posing". I've had tremendous feedback from those that have taken already. My heart is full hearing back from you all, so be sure to jump in this free class and learn helpful tools for all things posing! Now, are we ready to dive into the big question - Should you add associate shooters?!
What is an Associate Photographer?Most of the time an associate photographer is a contract photographer that works for you. So they essentially photograph sessions for you. Once the session is finished they give you all the raw images for you to edit, deliver, etc. You handle all the marketing, the booking and the client communication. One of my favorite perks is that you multiply yourself in a way. You can be in two places at once and get more done! I got to a place where I was fully booked but had more inquiries. Having associate photographers allows me to serve more people and in more places!
Scale Back Without a Financial HitHaving a team allows you to continue taking on clients, without using up all your time. You're able to continue bringing in revenue without forfeiting family time or every weekend, etc. Maybe you want to pivot. This may be a season where you want to shift your focus. You might want to adjust your full time job. I've had students that love being photographers, but pivot into becoming social media managers or full time editors. I personally made a transition into education. Adding an associate team allowed me to put some major focus on creating education without worrying about enduring a financial hit.
New Market - New Price PointHaving an associate team allows you to have multiple price points. I know I shoot in a luxury price point. So for someone to want to book with me, but maybe it's not in their budget my associate team is a great solution! Clients that want to book with you don't have to be turned away due to price. Now you can suggest one of your associates because you're still handling the edit and delivery. Clients still get to work with you, but you don't have to limit yourself to one market!
Facebook Ad Leads!When I launched my associate team they had zero client base. So, we started them off with Facebook ads and grew to six figures last year! It was incredible and entirely built on Facebook ads. Now if using Facebook ads scare you, don't shy away! You just need a little encouragement and maybe educating on this topic. I have a FB Ad Mini Course that walks you through using Facebook ads start to finish! The proof that it works is in my associate team. The marketing gets done for you and it truly is a lead generating team!
Signs You're ReadyLet me just preface: you don't have to start with multiple associates! You can start with just one and grow from there. One sign you may be ready is that you've solidified your style. Your editing and shooting are consistent. It's hard for associates to match your style when it's not clear. And for marketing purposes alone you want to showcase consistency to your business. Now, I will note we are reminding our associates often to shoot in my style (light and airy). An edit can only go so far, so the photographer has to do their part as well! Another sign is if you're fully booked. This varies from one to another, but the goal is not to turn people away! If you aren't fully booked most likely your associate team won't be either.
One on One MentoringMany have asked if I have a course for setting up a successful associate team and currently I do not. I do however, do one on one mentoring to talk about the back end or communication, etc. I help you set up marketing and logistics of where to find associates. If that interests you just send my team an email at [email protected] and ask about a one on one call with me! I'd love to help you get started and answer questions. I also suggest listening to Episode 45 of my podcast. This is where I fist started talking about associates and should you add associate shooters to your team.
What We DiscussedWhat is an Associate Photographer (3:06)
Scale Back Without a Financial Hit (4:24)
New Market - New Price Point (5:40)
Facebook Ad Leads! (6:59)
Signs You're Ready (8:44)
One on One Mentoring (14:48)
Apple Podcasts | Spotify | Transcript
Resources Mentioned: $3k Mini Sessions Blueprint | Episode 67 | My Instagram | Dubsado WorkflowPricing seems to be a question that always comes up! Last month we did a pricing episode and today we're doing a pricing Q&A. Especially as we head toward our fall season many of you are looking at your pricing structures. Something else that would be helpful is my $3k Mini Sessions Blueprint! This guide that walks you through making your first $3000.00 on a single date of minis. If you've never done that and want to know how, grab that guide and watch this fall season coming up be one of your most successful! Now let's dive into the pricing Q&A...
Do You Charge the Full Amount Upfront?I always do a 50% non-refundable retainer at the time of booking then the rest is due before the session. I use that language in the contract that way it truly is non refundable! By splitting up the price, it helps with the sticker shock. Knowing they don't have to make a full payment right away helps clients a lot. I never want the price to deter clients so by giving them the ability to pay part now and the rest later makes a big difference! The reality is people cancel so I highly suggest taking a retainer.
What Do You Charge for Headshots?I get this question often! Often people ask about what to charge for groups too, like staff headshots. I choose to charge by the person rather than by the amount of time. Most often these are used for advertisement, basically a "branding" photo. So the cost for 2 photos are $200. I know that seems like a lot, but if it's for a business the corporation happily pays that. Obviously if they have a lot of employees (100 or more) then you could do a bulk price, but never hourly!
Mini Session Price that Includes All PhotosSo most of you know the way I structure minis includes upselling. So the mini session includes 5 images and we deliver a gallery of 20. This way if they want more they pay extra for those images. The way that I teach is $65 an image, sets of three for $90, or the full gallery for $200. And that's on top of the mini session fee that they already paid. So when I get this question about not upselling my answer may not be what you want to hear. Don't do it! If they are getting a full gallery then it's a small full session. Now, say you're going to do it, then price it at $450 or $500 because that's what you would get from upselling. If you don't like the sound of that I would just encourage you to consider. You're leaving a lot of revenue on the table in upselling! Upselling doesn't have to be intimidating either. I don't do IPS, instead I use automated emails. If that interests you grab my Shootproof Upselling Mini Course now!
Should You Include Venue Fees?So across the board the answer is yes. It should be included in your pricing, but let's break it down by full sessions and mini sessions. My associate team, for example, likes to use this indoor greenhouse in the Dallas area. If a client wants to book there we let them know it's $70/hour. The client will pay us the $70 and we pay to book it. Super simple. Now for mini sessions I advise students to include it in the session. If you are doing 4 minis/hour and the rental for a red truck is $150/hour, then divide that into 4 and add it to the cost of each mini session. You shouldn't eat that out of pocket it should be collectively covered by the clients.
How Do I Price My Full Session?This is specifically aimed toward those that do mini sessions. So how do you price full sessions when you offer minis to where it makes sense? A good rule of thumb is full sessions should be at least double your mini sessions. If your minis are $150 then your full session should be at least $300. Don't worry about timeframes. Mini Sessions should cost more per hour or more per image than full sessions. Price in a way that is profitable! Check out this episode for further resources: Episode 67.
If you have more questions or specific pricing Q&A, send me a DM on Instagram and I'd be happy to help!
What We DiscussedDo You Charge the Full Amount Upfront? (3:12)
What Do You Charge for Headshots (6:40)
Mini Session Price That Includes a Full Gallery (8:19)
Should You Include Venue Fees? (10:17)
How Do I Price my Full Session? (12:18)
Apple Podcasts | Spotify | Transcript
Resources Mentioned: $3k Mini Sessions Blueprint | Client Questionnaire | Client Experience Guide | Email Templates | Free Posing ClassToday we're talking about one of my all-time favorite topics...MINI SESSIONS! We'll be covering how to craft your mini session client experience and it's going to be fun. Before jumping in I want to make my $3k Mini Sessions Blueprint available to you! It's a free guide to walk you through making your first $3000 on a single date of minis. It's not just possible, but it's repeatable! You can use this guide as a blueprint and do it over and over again. Ready to dive into minis? Let's start with crafting your mini session client experience...
Look at Your CommunicationAsk yourself, what emails are you sending and how are they serving your clients? Since mini sessions are, well, mini... that means your communication needs to be thorough. You want to connect with clients before and after the session so they feel loved and nurtured. Prior to meeting, what emails are you sending? Right away I think of inquiry emails (what's your response like?), contract and invoice emails, a questionnaire or client experience guide (this is gold because you get to know your client and they feel cared for and attended to). I highly suggest adding a questionnaire to your workflow and if you don't have one grab mine from the shop: Client Questionnaire. I also send a Client Experience Guide. The goal is to answer any questions they have, give them styling tips, tips to get their kids to cooperate, etc. Last but not least, the final info email! This gives them instructions to the session, last minute details and reminders for what's ahead. If all these are overwhelming don't sweat it. They're all included in my Email Templates. You can customize then put them to work for you!
Prepare the ParentsFor family photographers, how well the kids do during a session plays a major role in the overall experience. It's my job as the photographer to make sure parents are prepared beforehand. This is also found in my Client Experience Guide. My job is to equip the parents with some tips for things that they can do before the session with their kids to help prepare them so that the session goes smoothly. I encourage them to bring bribes and assure them I am prepared for kids. This equipping is so important for a mini session!
Nail Your PosingWe want to avoid awkward and stiff! Having a posing workflow is vital. It gives a full gallery and ultimately makes the session go smoothly. You want your client experience to be wonderful before they ever get photos back. I've got a free posing class that will be a big help. You can also grab my posing workflow inside that class for free! Posing really makes a difference in how your client feels throughout the session. Have a plan, use a workflow and nail it!
Add Personal TouchesThis is the "surprise & delight" of a session. I actually have a masterclass with my dear friends, James & Jess, who are the masters at this particular topic. It's found inside my Behind the Lens membership. Every month you get access to a new Masterclass and a Behind the Scenes session where you get to be a virtual shadow to me on my personal sessions. If you join that membership you get immediate access to current and past content! A few things that you can do to surprise and delight could be hand written notes, cookies after the session or ornaments at Christmas time. Any and all of this makes such a difference in crafting your mini session client experience!
What We DiscussedLook at Your Communication (2:42)
Prepare the Parents (6:03)
Nail Your Posing (8:07)
Add Personal Touches (10:39)
Apple Podcasts | Spotify | Transcript
This is an interesting topic: how to get motivated when work FEELS hard! Honestly, sometimes "work" feels hard. Now I'm not talking about the corporate job you may have! I'm specifically referring to those who are doing photography. You know, those who are running their own photography biz and some days you just don't feel like editing or culling or bringing vision to what you love! Before diving in...
I wanted to give you the opportunity to jump into this FREE class called "Keys to Effective Family Posing, Goodbye Awkward & Stiff"! This is a fresh class all about posing families! We put it out a few months ago and the feedback was amazing. So many of you found it beneficial, so if you haven't checked it out you should! You'll leave with very practical things you can use at your next session.
Now, by all means when you hit that wall you should pause and decide if need rest. Your body/brain will give you signals to rest. And that is so important to respond and allow yourself to take a day off. But there are times when you've got to do some hard things that need to get done. Today we'll talk about some tips to help you get motivated when work feels hard and you flat out just don't want to!
We all have our contracts and our goals. I tell my clients I will get their photos back to them in 2 weeks, although, my actual goal is 1 week. I believe committing to your deadlines are powerful and important. When you plan for wiggle room then you can over serve your clients. But, it's important to honor your word and stick to the contract/deadline you put in place. Here's the key: knowing your deadlines and committing to them beforehand makes it that much easier to stick to them when it gets hard. Those deadlines help us to continue to make progress with things!
A workflow is simply a checklist of things that are done every time. For example, my team and I use Trello which is a free online business management tool. Basically it's a virtual board of checklists (we LOVE it). This helps me so much because on the days I don't feel like doing anything I can open Trello and look at the checklist. It makes sure everything gets done and allows me to see what HAS to get done for today. Plus, I am a checklist person so there is gratification in checking it off my list! This literally makes me feel productive even when I don't necessarily want to be. Whether the workflow is made up of things you need to do or automations they are valuable! Speaking of automations: I use Dubsado to automate as many things as possible and that is a game changer. I have a Dubsado Workflow in my shop you can take a look at! It translates to Honeybook or other CRMs and shows you how to set up automations. That way you can set it and forget it!
Another thing that helps you preserve that brainstorming juice is having a playbook to plan by! I use my Mini Sessions Playbook and it keeps me on track feeling accomplished without having to think about it. It start from 8 weeks out from your session and plans out what's needed each week. This leads up to the day of your minis and after. All you have to do is run the play!
On days you don't have 100% to give choose one thing that you can move the ball forward on. I'm a big believer in progress not perfection. So, it's easier to choose one thing: maybe clearing out your inbox, maybe responding to DMs, etc. Just pick something and complete it. This allows you to clear a part of your "to-dos" and won't exhaust you!
If you'r like me and you work from home your office can either be a place you're running to or running from! A lot of times just getting out of the "funk" allows your creative juices to start flowing again. Move your work outside, to your living room, even your bed! Somedays working from bed is just what you need to rest and check off that one thing!
Last, but not least (and truly most importantly) go back to the reason you started! Remembering why you are doing this can give purpose back into the day in and day out hustle. What made you become a photographer? Why did you start this business? Reflecting on our why gives us fuel to do it. It will help you get motivated when you work feels hard!
+ Keys to Effective Family Posing, Goodbye Awkward & Stiff
+ Dubsado Workflow
+ Mini Sessions Playbook
Commit to Your Deadline (5:29)
Create Workflows (8:43)
Plan With a Playbook (11:21)
Do That One Thing (12:41)
Change of Scenery (13:24)
Go Back to Your Why (14:04)
Apple Podcasts | Spotify | Transcript
Ready to talk about the question that seems to linger in your mind? Is it time to raise your prices?!
Before diving fully into the subject I wanted to make this FREE class available to you! I offered it for the first time about a month or so ago and it's called "Keys to Effective Family Posing: Goodbye Awkward & Stiff!" It covers all things posing. I had the greatest feedback when this class first went out. If posing is your weakest link or you struggle with the flow of a session you will want to check this out.
I wish there was a timeline of when you should raise your prices, but the truth is that really doesn't exist. And I also know there is a point of your prices just being too high. For today's episode we're going to walk through some guidelines that you can use to know when it is time to raise your prices!
If You're Not Profitable...First and foremost a HUGE determining factor is if you're profitable! If you don't know whether or not you're profitable there's a simple way to find out. It's called running a CODB - "cost of doing business". For sake of time you can use this YouTube video "How to Price Your Photography to Be Profitable" to determine your CODB. I walk you through the entire equation and help you find the right numbers!
If You're Fully Booked...Let me just preface: fully booked looks different for everyone. But, if you find yourself being fully booked for 2 or 3 months as a family photographer it's probably time to raise your prices. Obviously if you're part time or full time you being fully booked won't look the same. When I was a youth pastor and only did photography part time being fully booked meant my Saturday was booked. I only had the weekends to shoot and I wanted to save Sundays for family so if I had sessions on Saturday that meant I was fully booked! Structure your calendar and determine which days you want to work. When you see the next 2 months are booked for the days you've determined it's probably time to raise your prices!
If You Want to Increase Your Revenue...Maybe you're not fully booked, but you're doing fine with your current rate. If you want to be bringing in more at the end of your year you need to increase your revenue! So if you want to increase your revenue, you need to either increase your prices or increase the number of bookings that you're getting. This is typically how it was for me in the early years when photography was my side-gig. I wasn't necessarily fully booked, but I wanted to increase my revenue. What I did was increase my prices every season. I went up $50 before Fall, then again before Spring. Do this until you find your sweet spot!
Common Pricing ConcernsWill clients complain? Maybe, but this is your business. You have to do what's right for you! Will you lose clients? Maybe, but you'll also be reaching a new client market. And lastly I will say this, if you're not making a profit and want to don't slowly raise your prices. Raise your prices to be profitable and do it overnight. You don't have to announce or prepare anyone. Be confident in what you do, find the sweet spot and keep enjoying your photography journey!
Links Mentioned+ How to Price Your Photography to Be Profitable
+ Keys to Effective Family Posing: Goodbye Awkward & Stiff
What We DiscussedNot Profitable (2:56)
Fully Booked (4:38)
If You Want to Increase Your Revenue (7:38)
Common Pricing Concerns (10:19)
Apple Podcasts | Spotify | Transcript
I have special guest Sabrina Gebhardt today to talk all about building a sustainable schedule! It can be a lot to manage: building a business, being a parent, a spouse all while keeping your sanity. Sabrina is a lifestyle photography out of Fort Worth, TX who also educates! You may have seen her on Instagram Live answering ALL the questions. Now, let's jump into the conversation!
Squirrel SyndromeCreatives tend to have all kinds of ideas. Usually they don't lack for vision, but because of the amount of new ideas and projects they don't always finish the ones they start. And here's the thing, some of those ideas are to help organize and build a sustainable schedule, but the follow through isn't there. Maybe you've thought, "I'll batch schedule" or "I'll have a routine". But then, while juggling your current things your creative brain starts adding more! Are any of you relating? Sadly, without boundaries, saying no, or having follow through you will meet burn out face to face.
Sustainable Looks Different for EveryoneThe beauty of humanity is just how diverse we all are. There is not one person that's been copied and pasted in the world. So why do we look at others and still battle the comparison trap? Imposter syndrome is a real thing! As photographers we need the internet. Social media is often how we gain new clients. So, we can't just close our eyes to the world around us. That's not solving comparison, it's hiding from it. You each have to determine what matters to you and what you can handle. The amount of sessions one can handle in a month, versus the amount of sessions you can handle in a month is totally different. Because some have kids that are different ages, and we all have different support systems. Just because you CAN do all the things doesn't mean you can do them well. Building a sustainable schedule will look different to everyone. It speaks to what success looks like to you, which is different for everyone!
The Reality of Your ScheduleTake a blank calendar (print one off the internet) and put in your dream work. Start with your personal commitments! This is often where entrepreneurs get it wrong. They think the client comes first! No, think through what a standard week looks like. Include carpools, sports, if you have regular therapy or doctor's appointments, if you've got a full time job, if you want to prioritize date night! I mean literally all of your personal things, going to the gym, Bible study, etc. Now you can effectively plan a life you're participating in. If you have an extra hour on Friday that doesn't necessarily mean you can shoot another session! It's not just the shoot you're planning. It's the driving, emailing, culling, editing, etc! So if you've only got 7 hours available per week, for work time, you're probably only taking one client! Stick to your boundaries, and give your best version of yourself to those around you.
The Boundary ConversationSetting appropriate boundaries are healthy. This starts with knowing yourself. When are your best work hours? Are you a morning person or night owl? It's ok to set work hours and when those hours are up literally shut off that part of your brain. For some, you need to start utilizing auto responders for client emails. Maybe you need to put your phone on "Do Not Disturb" at a certain time in the evening. Understanding that in order for others to effectively be served by you means you have to be taken care of. Photographers, you have contracts in place to help you operate in boundaries! Because we are the CEO, we created this business, we decide the rules. As long as we have clearly defined boundaries and laid out those expectations up front we protect ourselves and those inquiring of us.
5 Step SummaryNumber 1, know your capacity! Figure out how much time you're spending with your client and effectively plan. Number 2, put pen to paper and schedule out your personal time first. Number 3, create whitespace. That literally means allowing for blank space. Don't plan your "rest" time until it comes and you can decide what you need in that moment. Number 4, creating batch schedules! Lastly number 5, knowing how to put rest in your schedule after you've hustled! You have to plan rest. Especially after busy seasons you need to let yourself recover.
The goal is building a sustainable schedule that will ultimately sustain us through the years!
Links Mentioned+ Sabrina's Free Business Blueprint
+ Sabrina's Website
+ Sabrina's Instagram
What We DiscussedSquirrel Syndrome (3:08)
Sustainable Looks Different For Everyone (8:50)
The Reality of Your Schedule (16:42)
The Boundary Conversation (24:21)
5 Step Summary (32:34)
Apple Podcasts | Spotify | Transcript
Let's continue the conversation circling around masterminds. We'll talk through masterminds and courses and really which one will suit you best! I'm also happy to announce my own mastermind application is OPEN!!! My next round goes from June - November and I can't wait to start filling in the spots for those of you who fit. You can fill out your application HERE. It's a first come first serve basis so don't wait, send in your application asap. Can't wait to get started!
Time DifferenceLet's walk through the difference of the two - mastermind vs. course. Often, students ask me what they get that's different than taking one of my courses. The first major difference is the time commitment. In a course, it's up to you to go at your own pace. For some personalities that's great, but for others that means you really won't get it finished! A mastermind is much more accountable. The time commitment looks different because we'll go over something (educationally), then you'll get some homework. That requires you to stay invested. Usually you have a call each week or every other, then in between you're applying what was discussed. I think that's a big benefit with masterminds. They typically cost more, but you also are required to stay connected and get work done.
Content IndividualizationCourses really have to be broad. When I say that I mean they teach you an overall concept. Courses can be beneficial to a general public whereas masterminds are specific to those attending. See in a mastermind the coach or mentor is teaching to the individuals in the group. So if you have a specific question to your business you have the ability to ask and get direct answers. There are pros and cons to both, but you just have to identify where you're at and what you want. Maybe you're in a season where you can't be "all" in your photography, but you want to continue growing.. a course will allow you to do that! Masterminds exist to launch you into that next level. My mastermind is called the Level Up Mastermind because it will help you level yourself up!
Personalized + AccessibleOne of the things I LOVE about masterminds is the feedback. One mastermind I took was about photography, but I ended up pulling on the coach for financial advice and to this day it has helped me tremendously! Not only are you getting coaching from an experienced person, but the community from those in the group is phenomenal. Maybe you don't look for that or need it, but we can benefit from an outsider looking in, saying "yes, you're doing a great job!" Remember the saying, it's not about what you know but who you know? The connections I've made over the years from masterminds are still ones I'm grateful for.
Mastermind vs. CourseIf you're still on the fence and not sure if you're ready or a good fit, fill out the application anyway! Let me look things over, have that conversation with you and ultimately help you decide if it's the right time. I never accept people into my masterminds if I don't think it's the right fit for them. Maybe you need a few months to get things more solidified and that's ok! I've done this a few times now and can at least point you in a direction that will get you there.
Links Mentioned+ Level Up Mastermind Waitlist
What We DiscussedTime Difference(3:29)
Content Individualization (8:53)
Personalized + Accessible (14:05)
Mastermind vs. Course (15;43)
Apple Podcasts | Spotify | Transcript
Have you ever been part of a mastermind? Over the past few years the term "coaching" has really taken off in the business world. The idea of gathering with like minded entrepreneurs to learn and be coached along is genius! What is a mastermind? Typically it is a group of 4-12 people who have a mastermind coach. The "coach" facilitates this ongoing discussion with a group coaching style. So, length of time and format can differ producing variations of masterminds. So, if you've been on the fence or questioned, "should you join a mastermind?" by the end of this you will have your answer!
First, here's a brand new FREE class just for you called Keys to Effective Posing! We've heard such good feedback from those that have taken it already. If you missed the chance to take it, click HERE and dive in. Posing is such an important part of what we as photographers do and I really wanted to hone in on this topic and give you something to grow in.
Know the Basics BeforehandFor a photography mastermind you should already know the basics. You should have these 3 things down: Know how to shoot, Have a website, Get bookings from paying clients. If you don't that's ok! I recommend taking a course vs. a mastermind at that point because there are lots of details to learn. It would be a better investment to take a course to learn those basics so you can go at your own pace and get it within yourself! Masterminds are typically for those that are ready to "level-up" and it's just so much easier when you have a foundation established.
Go in with GoalsIt's difficult for a coach to get you where you want to go without an end goal in mind! I have a mastermind and I like to ask those attending, "where do you want to see yourself in the next year?". As a coach I know how to take you from point A to point B. I can give you steps to take and tools to help make your goals happen, but I can't give you the goal. If I did you may not be committed to it because the idea wasn't cultivated in your heart. So, you may not have the drive to get there for the simple fact that it's not your goal or vision. Should you join a mastermind? Yes, if you have a goal or vision for where you want to be in a year from now!
You're Aware of Your StrugglesA huge part of masterminds is the one on one access you get to the coach. For instance, in my mastermind you have access to me through Voxer and Slack. Voxer is basically voice messaging so you can ask questions, get info, etc. A course format only allows the educator to talk. In a mastermind you can ask specific questions and get direction/answers which really play a role in the whole group. The questions often navigate the direction of the group. I say all this to address: if you're unaware of where you struggle you most likely won't know what questions to ask! For my mastermind, you fill out an application and one of the questions pertains to where you struggle. Don't stress! This is a good thing. Identifying the struggle will help eliminate it!
You Like Personalized Coaching + AccountabilityWe briefly touched on this, but masterminds are meant to be "intimate". The purpose is to be personal and in your business. But, don't let that scare you - you need someone's eyes on what you're doing. Especially someone you want to glean from. They can see things in a perspective that you may not see. They will hold you accountable which makes you grow. This happens in my mastermind all the time - other people in the group keep you on track and hype you up! I've had students share how the courses they took were great, but the mastermind involved them verbally sharing goals. And when you let others in on your vision there's a level of accountability to actually make it happen!
Should You Join a Mastermind?YES! I love the community it builds and the reality of reaching goals. Not only have I been in masterminds, but I've hosted them as well. I can tell you it's so worth the investment. You learn in an environment that's so personalized you can't help but achieve goals. If you've never been part of one, but you're thinking "wow, this is what I need to reach my next level" go for it! My mastermind is designed to give personalized coaching, accountability, and a tight knit community! If that sounds like something you desire join my waitlist - applications open next week! Applications will be sent first to my waitlist and the spots are limited. I really comb through and make sure it's a good fit for those applying. Apply HERE and watch this next year be one of growth!
Links Mentioned+ Keys to Effective Posing (Free Class!)
+ Level Up Mastermind Waitlist
What We DiscussedKnow the Basics (3:57)
Go in with Goals (8:37)
You're Aware of Your Struggles (11:43)
You Like Personalized Coaching + Accountability (12:58)
Should You Join a Mastermind? (16:28)
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