Ministry Story: Church Marketing and Communications Podcast

The Power and Value of Video for Churches

A conversation on merits of churches communicating via video, YouTube, and social media wit Garth Holmes.

Episode Run Time: 41 minutes

Today churches have a unique and cost effective opportunity to spread their message via video.  In this episode (available in audio MP3 above and through iTunes, and in video below), David talks with Garth Holmes where they discuss the power of video as a tool to effectively communicate a ministry’s message.  They discuss the communication value, the powerful reach of YouTube, and the spread of video through social media.

Church Leadership Essentials: What Every Pastor Need to Know

A conversation on church leadership, ebook publishing, discipleship and evangelism with Greg Atkinson.

Episode Run Time: 36:01

Are you a pastor or church leader who is struggling to lead your ministry?  We all need to develop our leadership skills!

In this episode (available in audio MP3 above and through iTunes and in video below), David talks with Greg Atkinson.  Greg has been working in ministry for over 20 years and he shares his leadership insights in this podcast.  He also expands on leadership in his new book Church Leadership Essentials now on Amazon.  Greg brings a unique perspective to pastoral leadership as his ministry includes being a pastor, but also a consultant to pastors.  He brings experience with technology, social media, and strategy in developing strong worship experiences in churches.

Buy Church Leadership Essentials on Amazon.ca

The Importance of Clear Church Signage in Churches

A conversation with Joshua Gordon on the strategic impact of great church signage.

Episode Run Time: 36:10

This is a topic that I think will be very helpful to church leaders as you consider how to properly create signage for your church ministry.  We discuss the value of how you convey your branding through your church signage both outside and inside of the building. Joshua doesn’t work with LoudSpeak any longer – this was a conversation we recorded before he left.  LoudSpeak still serves churches in Canada by printing high quality banners and church signage.  MinistryStory.com also provides printing of all sorts that will help your church communicate with excellence.

The Essentials of Church Communications

Episode Run Time: 31:40

What are the essential elements of effective church marketing and communications?  Your challenge as a church leader is to craft your church’s story and to communicate it clearly.

In this episode (available in audio MP3 above and in video below), David talks with Tim Peters of Resolute Creative.  Tim works with ministries to help them do church communications and marketing better.  He and his team have developed a resource called Sayge to educate leaders on the basics of effective communication. Listen to David and Tim discuss some of these 12 Essentials of Church Communications.

Branding and Positioning for Churches

Episode Run Time: 30:17

What makes your church different?  As a church leader, is your team self-aware enough to understand how to position your ministry within your community so that your uniqueness stands out?  In this episode, David talks with Mark MacDonald, the Creative Director for PinPoint Creative Group and they define brand positioning and discuss how a church should manage the process of positioning so that they can more effectively connect with people in their community.

Keys to Effective Church Event Marketing: Adam Fry

Episode Run Time: 33:39

Many churches and ministries plan great outreach events – concerts, conferences, seminars, community gatherings, special speakers, and special services. Often church leaders are challenged by the process of effective marketing, promotion, and communication of the event.  In this episode Adam Fry, the founder and co-director of Create Conference, a creative communications conference for Canadian church leaders shares his experiences of promoting a large Christian event.

If you want to learn how you can more effectively promote your next church event you will gain valuable insights from this conversation between David and Adam.

Reverse-Networking: A Conversation with Matt Whitman

Episode Run Time: 26:58

Have you ever wondered how you and your church can better connect with the community of people that live in your neighbourhood?  Matt Whitman is the most-effective guy I know in connecting with people – but he doesn’t “network” in the way you might expect.  He has created the concept of Reverse-Networking.  In this episode Matt will help you discover how to implement reverse networking, use business cards, and leverage Facebook to connect with people more effectively and represent Jesus with excellence.

Show Notes:

Podcast Host: David Tonen

Defining Church Marketing: A Conversation with Ralph Poupart

Episode Run Time: 36:28

Most church leaders struggle to clearly define and understand what marketing is in the context of church ministry.  In fact, “marketing” is often a dirty word in church circles when in reality it is a critical concept to be understood and implemented in order for churches to communicate effectively and reach their communities.  In this episode, David and Ralph define what church marketing is and they talk about the importance of a church having a strategy to their marketing process so they can have maximum impact with their outreach.

Podcast Show Notes:

Host: David Tonen

Episode Guest: Ralph Poupart

Church Marketing Definition Blog Post

A Conversation with Jerod Clark of Church Juice

Episode Run Time: 20:42

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Do you want to practically take your church communications a few steps forward in a very short time? In today’s conversation, Jerod discusses three things that you as a church leader can implement to make your church communications more effective in the next 3-months.

Show Notes:

MinistryStory Host: David Tonen

Podcast Guest: Jerod Clark, Church Juice

Resource Whitepaper: Low Hanging Fruit: 6 Things You Can Easily Accomplish in the Next 3 Months

Church Juice: Website, Facebook, Twitter

A Conversation with Steve Fogg, Scott Overpeck, Dave Ingland, and DJ Chuang

Episode Run Time: 35:49

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I had the opportunity to attend the Cultivate 2011 Conference in Huntington Beach, California on May 4th and 5th. On the last day of the conference there was a Tweet-up at a nearby Starbucks and there I recorded a conversation with these four guys. This podcast is a little less structured than they usually are. There was no preset topic. The conversation just flowed. We touched on church marketing budgets, church signs, the challenge around self-promotion, and leveraging traditional news media for promotion.

I know you will gain some valuable insights from the collective insights. Note:  This podcast is a little noisier than normal because of the hum of a busy Starbucks.

Show Notes: