Ministry Story: Church Marketing and Communications Podcast

A Conversation with Adam Fry from the Create Conference

Run Time: 30:47

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Adam Fry is the Associate Pastor of Creative Communications at Central Community Church in St. Catherines, Ontario, Canada and one of the organizers of the Create Conference.  Create is a creative communications conference designed specifically for Canadian church leaders.  We discuss the differences in church culture between Canada and the US and Adam provides details on what the conference desires to accomplish to equip leaders to better communicate the best story ever – the story of Jesus.

Top 5 Reasons for Using WordPress For You Church Website

Run Time: 24:07

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David Tonen explains the five marketing reasons why a church website should be built on a content management system and specifically WordPress.

Talkable: A Conversation with Guy Richards

Podcast #5 Run Time: 16:50

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Guy Richards is the Founder and CEO of Abiah, a Christian branding agency.  He shares his testimony and some insights from his new book Talkable.  I met Guy recently at a conference and we connected right away as two “marketing guys” who have a real heart beat to help churches communicate better.  In this episode you’ll discover some ways to make your church more talkable.  One of the most powerful forms of marketing is word-of-mouth.  Learn how to leverage talkability!

Insights from a Secret Church Shopper: A Conversation with Greg Atkinson

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Greg shares some of the insights he has gained from churches who hire him to assess their ministry through the eyes of a first-time guest.  He will provide you with some excellent things to think about and effective strategies you can implement in your church to make the first-time visitor’s experience a positive one.  We discuss the church environment, sensory elements, church websites, and mobile strategies for churches – all of which are elements of church marketing strategy and the way you communicate your ministry story.

Branding Faith, a Conversation with Phil Cooke:

Episode Run Time: 25 minutes, 25 seconds

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This is the “official launch” episode of the Ministry Story Podcast. Today’s podcast is a featured interview with Phil Cooke, of Cooke Pictures in Burbank, California.

Phil has helped some of the largest non-profit organizations in the world navigate the recrafting of their brands.

We discuss the difference between marketing and branding, the mistakes churches make in the media, and the importance of social media, technology, and design for churches to who want connect in relevant ways with our culture.

His book: “Branding Faith: Why Some Churches and Non-Profits Impact the Culture and Others Don’t” is changing the way non-profit and religious organizations use the media to tell their story. I recommend it as an excellent resource for pastors and church leaders who want fresh insights on how to tell their story in a more compelling and relevant way.