Minute With Messaging

This episode of Minute with Messaging™ provides three critical steps for fulfilling your company’s brand promise and ensuring its authenticity for greatest impact.  As Dr. Maya Angelou famously said, “People may not remember exactly what you said, but they will never forget how you made them feel.” 

Emotional Intelligence plays a unique role in delivering results for your marketing communications when you do your homework to increase awareness, practice genuine empathy and come through on the expectations you create. Getting out of your head and into those of your key audiences is the name of the game! This episode of Minute with Messaging™ provides important strategies for how to do that. 

Your company’s culture is its lived values. Today’s workforce views company culture as a critical factor in deciding job offers. How culture is communicated is also a significant influencer of employee satisfaction and retention. This episode of Minute with Messaging ™ addresses the nuances of value messages and the impact of company culture as words in action. 

Minute with Messaging is your go-to source for communication strategies that set you apart from the competition.

Digital advertising delivers a precise method for getting in front of audiences you want to reach, but to achieve your impact goals requires attention to detail and a commitment to connecting all the dots in advance of launching your campaign. This episode of Minute with Messaging provides six essential details for planning a successful digital campaign.

"Innovate or Stagnate" was a guiding principle used by legendary Motown founder Barry Gordy, and one you’ve likely discovered for yourself during year of the pandemic. As we begin to see a light at the end of the tunnel, a rock-solid vision is something you’ll need to excel in 2021. This episode of Minute with Messaging™ provides valuable advice for helping create or update your company's vision and communicate it effectively.

A solid communications plan is like your GPS. It targets the destination, factors in roadblocks and follows a timeline. Rarely does GPS knock us off course. So why do we constantly reroute our marketing and outreach plans with second-guessing? This episode of Minute with Messaging ™ addresses the damaging effects of questioning your decisions and encourages businesses to stay the course once a plan is in place.

Connecting with target audiences is only half the battle. How do you win over nay-sayers or critics? This episode of Minute with Messaging helps to crack the code on persuading challenging audiences.

In today’s world of virtual communications, are you wrestling with how to make connections more engaging? In this episode of Minute with Messaging™ we provide more strategies for achieving an impactful connection.