Translating messages into actual customer experience is a valuable strategy for distinguishing your organization from its competition, forming lasting impressions and building brand loyalty.

When messages used to describe your organization’s unique purpose, values, and culture don’t line up with what customers actually experience, you risk a betrayal of trust that can directly impact your bottom line. The key is an Experienced Messaging™ assessment.

Unlike challenging times of the past, surveyed leaders report that this time, they see communications as a priority.

This Part 2 look at how basic research is key to capitalizing on the science of communications examines how speaking your audience’s language is essential for motivating action.

The demand for return-on-investment has never been greater. Capitalizing on the science of communications by first doing some basic research sets up a much firmer foundation for success. This Part 1 episode of “ROI and the Science of Communications” explains why.

How can the digital communications we’re relying on be more engaging?  The answer lies in staging an impactful experience.  This episode of “Minute with Messaging” explains how.

Often the details of what a company does overwhelms its ability to clearly tell its story. Find out how to effectively navigate this common challenge.

This Minute with Messaging™ episode explains how sharing why with your work team can boost their confidence in leadership, increase trust and generate positive outcomes.

How successful is messaging proclaiming your relevance?  In this Minute with Messaging℠ Kelli Newman, APR reviews challenges and strategies for conveying the significance of your organization’s products and services.

In this second part of “Are Client Experiences Matching Your Message?” we examine the importance of translating your organization’s unique culture and philosophy of service through how Experienced Messaging℠ was assessed at a nonprofit organization providing valuable support to families.