In this episode of Content Briefly, we’ve interviewed George Chasiotis, Managing Director at Minuttia and Founder at GrowthWaves, and discussed content recession, a diversified set of services and building teams,  the nuances of a media business, and more.

This episode is brought to you by our friends at Minuttia. 

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Timestamps:

00:00 Intro

03:35 Who is George Chasiotis?

03:52 Insights on the content marketing recession.

08:47 What is Minuttia?

10:22 Introducing GrowthWaves, a B2B growth newsletter.

12:48 Launching a diversified set of services.
14:34 Adapting team skill sets for evolving content marketing.
18:08 The evolution of GrowthWaves as a media company.
20:04 Changes happening in the content marketing industry.
24:12 Redefining content roles.
28:48 Benefits of outsourcing.
31:53 The role of reporting content marketing impact. 
41:22 Learn more about George and Minuttia and get in touch.
42:15 Outro

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Useful Links:

Minuttia Website: https://minuttia.com

GrowthWaves: https://growthwaves.com

George on LinkedIn: https://www.linkedin.com/in/georgioschasiotis/

Minuttia Impact Report Webinar: https://www.superpath.co/blog/webinar-how-a-simple-report-saved-our-agency

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Previous Episodes:

► Content Briefly Ep. 12: Ramli John's multi-pronged strategy for running a mature content program https://www.youtube.com/watch?v=WrMq3NmDY9Y

► Content Briefly Ep. 11: Forget The Funnel: Gia Laudi's Masterclass On Knowing Your Customers https://www.youtube.com/watch?v=uiL56C5HiDI

► Content Briefly Ep. 10: Elise Dopson on the state of freelancing https://www.youtube.com/watch?v=UqPLqJ92FMg

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco