This week, we sit down with Grace Campbell, Marketing Director at Conspec Controls, an international gas detection systems company. Grace shares about her journey in marketing, the challenges of being a 'Department of One', and the importance of research and lifelong learning in the ever-evolving marketing landscape. She discusses how she leverages strategic planning to avoid burnout, and the importance of research and audience segmentation in B2B marketing.
We also explore the impact of AI on marketing strategies, lessons learned from failed campaigns, and the impact of utilizing external partners to maximize efficiency. If you're a marketing manager juggling multiple responsibilities in manufacturing or B2B, this episode is packed with insights you can't afford to miss.
Connect with Grace on LinkedIn: https://www.linkedin.com/in/grace-campbell-2734a417b/ Learn more about Conspec Controls: https://conspec-controls.com/ Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/
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Want to implement these strategies but don't have the resources? Book a consultation with 50 Marketing: https://www.50marketing.com/contact/
Join Bill as he sits down with Robert Royer, founder of Building Brands Marketing, to uncover the biggest lead generation mistakes holding B2B companies back. From CRM tracking failures to over-focusing on cost per lead, Robert shares expert insights on how manufacturers and B2B businesses can improve lead nurturing, optimize sales follow-ups, and increase conversions through effective middle-of-the-funnel content, personalized communication, and more. 
We also explore why direct mail is making a comeback, how automation and AI can improve lead scoring, and why many companies struggle with aligning sales and marketing teams. If your business is missing sales opportunities, this episode is a must-listen.
Robert Royer brings his expertise as the founder of Building Brands Marketing, a full-service marketing and consulting agency in Victoria, Texas, focused on lead generation, SEO, and SEM for service-based business marketing. 
Connect with Robert on LinkedIn: https://www.linkedin.com/in/robertproyer/Learn more about Building Brands Marketing: https://buildingbrandsmarketing.com/Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/
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In this week's episode, Bill sits down with Adam D. Koós, CFP®, CMT®, CEPA to discuss the critical role of long-term planning in business transitions. Many business owners wait too long to prepare for an exit, leading to missed opportunities and financial setbacks. Adam shares his expertise on exit planning, business valuation, and the marketing strategies that drive up multiples in mergers and acquisitions. Whether you're three years or ten years away from selling, this conversation will give you the insights you need to maximize your business's value and ensure a smooth transition.
Connect with Adam on LinkedIn: https://www.linkedin.com/in/adamkoos/Libertas Wealth Management: https://www.libertaswealth.com/ELEVATE and Exit: https://www.linkedin.com/company/elevateandexit/ADRENALINE Advisor Consulting: https://adrenalineadvisor.com/
Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/
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Struggling with B2B marketing? Let 50 Marketing help you align your strategy with real data. Book a consultation today! https://www.50marketing.com/contact/
This week, Bill sits down with Jennifer Sutton, expert in research-driven marketing strategy. Jennifer is the founder/CEO of Bright Marketing and the founder of Orange WIP, a media company that supports entrepreneurs. She brings over two decades of experience in media and brand strategy, helping businesses uncover gaps, refine positioning, and accelerate growth.
Bill and Jennifer dive deep into the importance of market research in B2B and manufacturing marketing, why many companies struggle with sales and marketing alignment, and how challenger brands disrupt legacy players. They also discuss the role of AI in marketing, strategies for breaking out of stagnant growth, and why agencies should be seen as strategic partners and "brand counselors," rather than just service providers. 
Tune in for a conversation packed with insights on data-driven decision-making, branding, and the future of B2B marketing.
Connect with Jennifer on LinkedIn: https://www.linkedin.com/in/jenniferjsutton/Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/
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Facing workforce challenges? Learn how 50 Marketing can help with recruitment branding and marketing solutions. Contact us today. https://www.50marketing.com/contact/
In this episode of the Missing Half podcast, host Bill Woods sits down with Abby Wurzbach, Business Solutions Specialist at MANTEC and President of the Young Manufacturers Network. Abby outlines how MANTEC helps manufacturers with workforce development, marketing, process improvements, and technology integration, and shares her inspiring journey of launching the Young Manufacturers Network to address the lack of resources for young professionals in manufacturing.
The discussion dives into critical issues such as workforce recruitment challenges, the generational shift in workplace culture, the importance of workforce branding, and strategies manufacturers can adopt to remain competitive. Abby’s passion for connecting people and her innovative programs, like K-16 workforce pipelines, make this a must-listen episode for manufacturing leaders tackling workforce gaps and young professionals navigating the manufacturing space.
Connect with Abby on LinkedIn: https://www.linkedin.com/in/abigailwurzbach/Discover the Young Manufacturer's Network: https://www.linkedin.com/company/young-manufacturers-network/Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/
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Looking for expert guidance on marketing challenges? Let 50 Marketing help you succeed.  https://www.50marketing.com/contact/
In this episode of Missing Half, we sit down with Mike Cuperus, a marketing professor with extensive industry experience, to uncover the gaps in modern marketing education. From his early career in newspaper advertising to leading biotech marketing teams and transitioning to academia, Mike offers a unique perspective on the skills students need but aren’t learning in traditional classrooms. Bill and Mike discuss 8 tips for marketing students and educators alike, the importance of industry-academia partnerships, and how to future-proof your marketing career in an ever-changing field. Whether you're a student, educator, or professional, this episode is packed with invaluable insights to help you thrive.
Connect with Mike on LinkedIn: https://www.linkedin.com/in/mike-cuperus-2b87b34/ Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/
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Need help with your content? Contact 50 Marketing to learn how we can help you create impactful content experiences for your manufacturing business. https://www.50marketing.com/contact/
In this episode of Missing Half, we rewind to the end of summer 2024 to discuss the ins and outs of an on-location content shoot for a manufacturing client with intern Ethan McDowell. Ethan shares his firsthand experience working behind the scenes, managing multi-camera setups, and ensuring everything was captured perfectly. Bill and Ethan cover the importance of authenticity in manufacturing marketing, the challenges of capturing compelling interviews, and how this type of content can benefit both brand visibility and recruitment strategies. Bill and Ethan also dive into a candid discussion about career paths, leveraging college opportunities, and gaining valuable real-world experiences to prepare for future success. 
Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/
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Looking for help with video presence? Reach out to 50 Marketing for expert support. https://www.50marketing.com/contact/
▶ In this episode of The Missing Half Podcast, Bill speaks with Loreta Tarozaite, a communications expert with a background in TV journalism and executive presence coaching. Loreta shares insights into the importance of executive presence and personal branding, particularly in B2B and manufacturing industries. From overcoming imposter syndrome to mastering video presence, Loreta offers practical advice on how leaders can build authentic connections with their audiences.
Key themes include balancing personal and corporate brands, creating impactful video content, and why it's never too late to start building your thought leadership. Loreta and Bill explore the barriers executives face in developing their personal brand and the strategies to overcome them. Loreta's unique perspective makes this a must-listen for executives looking to elevate their visibility and bring authenticity to their company's presence.
Connect with Loreta on LinkedIn: https://www.linkedin.com/in/loretatarozaite/Download Loreta's Executive Presence Checklist: https://www.loreta.today/executive-company-presence-checklist-complimentaryConnect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/
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What’s the biggest obstacle holding your marketing strategy back? Let us help you overcome it! Take advantage of our limited-time 50% off Strategic Roadmap Session and build a marketing plan that works. Schedule your session now: https://tinyurl.com/mryc8th8
This week, Bill and PR expert Michelle Garrett delve into the intricacies of B2B public relations. Discover how earned media and trade publications can transform your visibility, why AI-driven search is making PR more critical than ever, how to determine what is truly newsworthy, and how small and medium-sized businesses can compete against industry giants without massive budgets. Michelle shares practical frameworks to help you develop a consistent, impactful PR program that builds trust, earns attention, and positions your brand where decision-makers are already looking. Plus, Bill and Michelle touch on the value of executive thought leadership and the rise of influencers in B2B marketing. If you’re ready to elevate your reputation, land meaningful media coverage, and take advantage of untapped opportunities for growth, this episode delivers the tools you need. 
Connect with Michelle on LinkedIn: https://www.linkedin.com/in/prstrategist/ Michelle's book: https://michellegarrett.com/b2b-pr-book/ Michelle's podcast: https://michellegarrett.com/public-relations-podcast-pr-explored/ 
Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/
Enjoyed this episode? Don’t forget to subscribe to our channel for more insights from industry experts, and let us know your thoughts below!

What’s the biggest obstacle holding your marketing strategy back? Let us help you overcome it! Take advantage of our limited-time 50% off Strategic Roadmap Session and build a marketing plan that works. Schedule your session now: https://tinyurl.com/mryc8th8
This week, sales and marketing representative Paul Liebal shares how turning people into the face of metal manufacturer Mission Critical Solutions's brand has created authentic connections with customers and employees alike. From video marketing tactics that capture unscripted moments to strategies that integrate culture into recruitment, Paul offers a fresh blueprint for building trust and engagement in B2B marketing. This episode is packed with insights for manufacturing leaders and marketers ready to stand out by staying authentic. 
Connect with Paul on LinkedIn: https://www.linkedin.com/in/paul-liebal/ Learn more about MCS: https://missioncriticalsolutions.com/ Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/
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