Constantly innovating products to meet the needs of consumers is a challenge in and of itself. But what happens when you add in the layer of developing products and solutions that are sustainable too?
Tackling this challenge is CPG giant Unilever. They've set some ambitious sustainability targets, like halving their environmental footprint by 2030. Today, I sit down with Marika Lindstrom, VP of Packaging at Unilever. We talk about how the company is finding ways to balance innovating for consumers whilst meeting their sustainability goals, and what advice she'd give to leaders who have similar ambitions to improve their impact on the environment.
Key Learnings and Takeaways:
- Sustainability alone cannot drive innovation; it needs to be conducted in a way that exceeds clients' needs and expectations.
Innovation needs a critical mass to succeed, so innovating with sustainability in mind requires a smart approach. External pressure, like a country's legislation or the public's opinion can be an ally for innovation. Unilever's Partnership with Purpose program offers a solution that makes both them and their suppliers grow. Resources:
Connect with Marika at Linkedin Our sponsor LiveSciences