Mission Matters

Katrina Syrris is the Social Media Manager at Paul Gregory Media (PGM), a mission-based marketing agency dedicated to serving clients' altruistic values. A self-described social butterfly with a flair for communication, she acquiesced to hone her social media skills. Katrina's hands-on experience and efforts make her an asset at PGM. When she's not creating content, Katrina can be found building theatrical production sets or in a forest preserve. She serves as the Commissioner for the Elgin Cultural Arts Commission and is the Founder and Artistic Director at Goodly Creatures Theatre. At Goodly Creatures—a modern theater company bringing literature to the stage—Katrina writes, produces, and directs productions for indoor and outdoor venues.

In a world where the public increasingly demands transparency from companies, social media platforms provide a window into a business's personality and values. This information helps consumers decide whether to work for or do business with a particular organization. However, in terms of reaching an audience, is social media a sales or marketing tool?

Social media manager Katrina Syrris explains that social networking provides brand awareness but still supports conversions. Nevertheless, using social media effectively is crucial to achieve your desired results. If your business' conversion rates continue declining, the next step is to start tracking analytics or refine your strategy. Social media is a powerful tool to position your brand as a cultivated thought leader and build a relationship with a desired audience. When used correctly, these platforms exhibit a company's significance in the community. Additionally, social media allows brands to interact with the public and gives them a voice to address positive and negative feedback. Social media is constantly evolving, so adapting your strategies as needed is essential.

In this episode of the Mission Matters Podcast, Paul Feith interviews Katrina Syrris, Social Media Manager at Paul Gregory Media (PGM), about how businesses can benefit from social media. Katrina shares strategies for successful campaigns, preferred management tools, and discusses the differences between using social media as a marketing tool and as a sales tool.

Paul Feith is the President of Paul Gregory Media, a mission-based digital marketing agency that offers services such as branding, marketing campaigns, social media management, SEO, advertising, and fundraising. Paul is a self-described computer and technology nerd who started his first entrepreneurial venture as the owner of Compu-Tech, a database programming company. After a long career in corporate America as a new media manager for various dot-com startups, he founded PGM.

Paul uses his passion for volunteering at mission-based organizations by sharing his expertise in technology and marketing at various nonprofit organizations, including serving on the boards for Habitat for Humanity of Illinois, Giving DuPage, The Naperville Area Chamber of Commerce, and Social Responsibility Chicago. He is also very active with The Rotary Club of Naperville.

Mission-based organizations rely on donations to survive. With the assistance of an innovative social media management team, these nonprofits develop successful campaigns, growing their audiences and increasing user engagement and brand awareness. As a result, organizations can attract and retain new donors.

Online marketing veteran Paul Feith acknowledges that he made his name in the digital marketing industry by demonstrating empathy for his clients and their causes. His agency, Paul Gregory Media (PGM), is highly sought after due to its dedication to helping nonprofit and mission-based organizations. In addition to his commitment to these causes, Paul attributes the agency's success to its talented social media professionals.

In this episode of the Mission Matters Podcast, host Paul Feith welcomes Chad Franzen of Rise25. Chad flips the script and interviews Paul about the power of social media in digital marketing. Paul discusses Paul Gregory Media's origin, PGM's competitive edge, the agency's preference to work with mission-based organizations, and what inspired him to start a podcast.