The International Franchise Association and Social Geek present: MITPod, The Marketing Innovation Technology Podcast!

Kristen Pechacek and Jack Monson are back sharing trends and stories leading up to IFA’s MITCon event in Phoenix. Save the date! MITCon 2020 will be Oct 28 – 30!

No panels.  No booths.  No BS.  All engagement!

This week we’ll chat about the new annual Economic Outlook Report from IFA and FranData as well as a bad trend of trading in your company’s branding for lead gen. 

Plus shout-outs today to Brooke Budke, Tom Epstein, Kathy Collins, and Sherri Fishman. 

Thanks Social Joey and AnswerConnect.