The International Franchise Association and Social Geek present:  MITPod, The Marketing Innovation Technology Podcast!

Kristen Pechacek is back to share big news about The Bar Method joining Anytime Fitness and the other great brands at Self Esteem Brands.

Kristen discusses WHO is best to manage social media: the Franchisor or Franchisees? What about live videos, responding to reviews, Instagram posts, or other digital content?

We also dive into more great news that Google will presenting at #MITCon later this month in Austin! 

Also kudos in this episode about Franchise Dictionary Magazine’s new issue featuring “The 50 Women of Wonder!”