Biba de Sousa is a renowned licensed celebrity esthetician and premier skincare expert with a holistic practice. In 2017, she founded her award-winning, namesake skincare brand, BIBA de Sousa Los Angeles, after treating some of the world's most photographed faces for over 20 years. She has been the trusted skincare whisperer for music icons such as Billie Eilish, Miley Cyrus, fellow beauty founder Hailey Beiber, model Rose Huntington, and Oscar-nominated Emily Blunt, to name a few. Aside from her notable clientele, she is the OG of the barrier cream conversation, a booming product category today.
Her collection reflects the facialist's choice and addresses multiple skin issues, ranging from acne to maturing and everything in between. Her clean product formulations are science-backed with effective and progressive ingredients delivering results for thousands of clients across the globe thanks to Biba's extensive treatment room experience and comprehensive understanding of skin health. Foremost in Biba’s practice is a journey for independent research and empirical information gathering, as her true passion is to find solutions for various skin problems. Biba deeply dives into scientific research and skin problem solutions, never blindly following megatrends.
"My creed is rooted in bridging wellness and the urbanization of our society. Environmental circumstances affect our overall health, including the condition of your skin," says Biba. "My goal is to guide clients who are seeking advice and efficacious skincare to achieve their best results. Everyone should have access to knowledge and become educated to make a well-informed decision."
Beauty is a family affair for Biba. Her grandmother was a chef and herbalist, and Biba became well-versed in the applications of the herbal world. She fell in love with beauty when she accompanied her mother to her salon appointments. The beauty salon became her mecca where she developed a beauty ethos more than skin-deep. She believes beauty includes wellness, self-care, mental health, healing, and community.
"Many cultures have hammams, onsens, mikveh, and banyas for people to de-stress and ward off fatigue. The beauty salon is the American version of these wellness sanctuaries," says Biba. "Eventually, it became clear that my love of hands-on disciplines fused into one: the art of touch, the art of a facial treatment, and sculpting clear, beautiful, healthy skin. I enjoy connecting and empowering my customers all over the globe with my products and manifesting well-being and joy."
Biba is a master formulator and has been enlisted to advise on other indie beauty companies such as Merit Beauty and is an Elle Beauty Advisory Board member.
BIBA de Sousa's product range grew with best sellers OG Onerta® Cream Barrier, Plant Stem Cell Serum with Peptides, and Zinc Mask with Goji Berry Prebiotic. In today's market, her skincare is affordable, artisanal, and sustainable.
Biba will continue to perfect her collection with elite ingredients and science and research-based formulas housed in simple-style packaging to minimize the cost for her consumers and to make skin wellness accessible.
Find out more about Biba: https://www.bibalosangeles.com/