On today’s episode, Adweek’s senior TV reporter Mollie Cahillane sits down with Carolyn Kindle Betz, the first female president and CEO of a Major League Soccer club, St. Louis City SC. 

Carolyn is the face of the MLS’ newest expansion team, set to begin play in 2023. She led the majority-female-owned ownership group through the bid process after the MLS expansion team was awarded in 2019.

On this episode, hear from Carolyn about how she brought the MLS to St. Louis, her thoughts around building partnerships and attracting sponsorships, and how she’s cultivating community around the team.

Follow Mollie on Twitter: @MollieCahillane

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