Have you ever wondered how influencers became influencers in their respective industries or niches? Well my friends, wonder no more. In this week's episode, Joe Pulizzi is sharing the exact road map to becoming an influencer and starting a business based on content. Whether you're thinking about starting a blog, podcast, YouTube page, or any other content based project, Joe is the foremost expert on the topic. Known in the industry as the "Godfather of Content Marketing", Joe founded the Content Marketing Institute which was then sold to UBM for over $17 million. When starting the Millennial Mastermind Podcast, I was very lucky to come across Joe's latest book, Content Inc, which helped me get the show off the ground. To this day, I tap into Joe's expertise to grow the podcast and further develop the MMP brand. I know you will all find his infinite wisdom to be enlightening and inspiring. I'd love to hear your thoughts on this episode in the comments below. Links:

• JoePulizzi.com
• contentmarketinginstitute.com
• Content-inc.com
• @JoePulizzi on Twitter https://twitter.com/joepulizzi