In today's episode, we learn how you can achieve success by standing out. Jesse Cole is the Owner of Fans First Entertainment, which owns and operates the Savannah Bananas and the Gastonia Grizzlies. Cole and his teams have been featured on MSNBC, CNN, and multiple times on ESPN. He is a speaker and the author of Find Your Yellow Tux- How to Be Successful by Standing Out. Cole's team, The Savannah Bananas, have sold out 32 straight games, broke the league attendance record, and have a waiting list in the thousands for tickets for the 2018 season. The Bananas have won Organization of the Year back to back years, Entrepreneur of the Year, and were League Champions in their first year. Cole believes to be successful you need to stand out and be different. He writes a blog, hosts a podcast and releases daily videos on FindYourYellowTux.com. He is passionate about creating attention, loving your customers more than your product, and loving your employees more than your customers. Cole's mantra is "Whatever's normal, do the exact opposite." Links:

• Find You Yellow Tux book on Amazon
• FindYourYellowTux.com/Millennial