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This week's episode of Mastering Modern Selling we’re thrilled to have Jeff Kirchick, author of Authentic Selling: How to Use the Principles of Sales in Everyday Life, and an experienced sales leader who has guided teams to success at multiple tech companies. 

Jeff shares his journey, insights on authenticity in sales, and how modern sellers can balance traditional techniques with today's digital tools. 

Whether you're a seasoned sales pro or just starting out, Jeff’s advice will give you new perspectives on building genuine relationships and succeeding in sales.

• Embrace Authenticity: 

Jeff emphasizes the importance of being honest and true to yourself in every interaction, which builds trust and credibility with customers.

• Balancing AI and Human Touch: 

He highlights how AI can assist with data and research, allowing salespeople to focus on the human elements that build rapport and relationships.

• Frameworks, Not Scripts: 

Jeff advocates for using frameworks to guide sales conversations while allowing flexibility for salespeople to bring their unique style and personality.

• Slow Down to Speed Up: 

In sales, sometimes taking a step back for deeper discovery can lead to better long-term outcomes, such as finding the right stakeholders or identifying the best opportunities for pilots.

• The Role of Vulnerability: 

Sharing personal experiences and admitting mistakes can make you more relatable and build stronger connections, both with customers and within your team.

 This episode dives into the evolving world of sales, where authenticity and technology intersect. 

Jeff Kerchick shares how staying true to oneself and leveraging AI can make a significant difference in today's competitive market. 

By using technology to handle the tedious aspects of sales, professionals can focus more on building genuine relationships. 

The conversation reminds us that the key to standing out is maintaining a human touch, even as the tools around us continue to change. 

Don't miss out—your next big idea could be just one episode away!

This Show is sponsored by Fist Bump
Your prospecting partner to authentically fill your pipeline with ideal customers.

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