Mobile Commerce Minute

Do we or don't we use mobile apps for shopping? A huge study by Apigee shines some much-needed light on the role that mobile apps play in the mobile commerce and retail ecosystem. Watch on for the highlights.

As crazy as it sounds, people still actually go into stores to shop. I know, right? The challenge for the stores is that there is a small window of time to convert those browsers into buyers while they are in the store itself. A recent survey by euclid looks at traffic conversion for stores as well as how long they dwell and how quickly they exit. It is all summarized right here in under 2 minutes.

Mobile is a big deal to retail. A very big deal as you'll see in this quick overview of a recent DigitasLBi study that looked at the impact mobile is having on consumer spending behaviour. The results? Humans are fickle and retailers need to start thinking that every single person walking into their store (digital or not) is a precious and fleeting opportunity to convert. Just because they enter with intent to buy, does not mean they will buy from where they stand. Watch on, it's like a horror movie for retail...

A recent study by appinions for Forbes Insights looks at the most influential and talked about companies involved in mobile payments and we have the quick run downhere. 

 

It shouldn't surprise us that quick serve restaurants are leading the charge when it comes to mobile payments in the food industry. They were early adopters for location based ads and now it seems that every major chain has a mobile wallet to facilitate a faster restaurant experience. Could this be the path that mobile payments takes to enter mainstream?

Almost one third of the top performing web-only retailers aren't even providing their customers with a mobile-ready website - simply forcing them use the big screen version of their web experience on a small screen. Is this strategy for growth or a reluctance of some of the early pioneers and most innovative commerce companies to change with these new times.

What does the year ahead look like for mobile commerce? A study by Vantiv offers some great insight in the trends we should see come to fruition throughout the remainder of 2014. Chuck highlights a few of the key ones in this episode.

According to a recent survey by the e-tailing group and Local Corporation, only 24% of us use apps for product research. Mobile search, not apps, has become so important and so influential on what products consumers find and decide to ultimately buy. Based on this research you will see where the area to focus your efforts should be for converting browsers into buyers. Watch on!

We go around the world to look at what is happening in mobile commerce and highlight key findings from a recent yStats study. The common denominator is one simple fact: Mobile shopping and mobile commerce is not an isolated phenomenon. The movement is global and each country highlighted is showing massive growth and adoption. Hang on as we go around the world in under 3 minutes.

Starbucks has become a leading mobile payments company - with the Square investment and their very popular mobile app - but are they looking to move the transactions out of the coffee world? It doesn't seem that far-fetched to think of Starbucks moving into other lines of business with their new-found expertise. Could they be on the verge of an Amazon-like transformation? Watch this episode to see what it could mean.