Mobile Commerce Minute

Location is as important in the mobile world as it is in the physical one when it comes to the shopping process. A new study by RSR Research shows how the phone impacts the consumer AND retailer experience to find and close sales. One of the alarming stats to come from this is around in-store price matching. Yikes! Watch on to understand.

While utility companies may be in the old-school plumbing business - offering services we have to pay for because we can't live without them - they are also poised to affect behavioural change when it comes to mobile payments as well. Only a small percentage of utility companies offer mobile payments, having more of them offer it may just speed up comfort and adoption for the masses. A recent study by Check, a California-based payments company, examines the reasons utility companies are looking towards mobile payments and what is stopping them today.

The equivalent to this on the web is the shopping cart abandonment rate but there may be one simple thing to fix this that is consistently being overlooked. Chuck talked to payment gateway company BlueSnap and the answer to this challenge may simply be in the language you use. Watch on.

Despite all the news about the incredible amount being transacted on the mobile web and through apps, the average mobile consumer is not enjoying their experience. This recent study shows us we still aren't crafting the right mobile experience to incite a transaction. It also highlights the top brands that are most browsed by mobile. What's wrong with the mobile experience? As you'll see, pretty much everything...

A month after Chuck signed up for ISIS, the mobile wallet partnership initiative formed by American Express, Chase and Wells Fargo, he set out again to try and find someone who will take his money. The results? Well, let's just say it may take a little longer for adoption than anticipated.

In a clear example of the consumer comfort level of paying from a phone, a recent MEF study shows that big ticket item spending from a phone grew faster than any other category. Another report by PhoCusWright on travel shines a light on the huge contribution mobile will have to sales in the coming years. If this trend continues pretty soon we'll be buying houses and planes from these things.

 

In what may seem to be a career-limiting move, the majority of retail CMO's are ignoring mobile according to a recent BDO study. I'm speechless. Watch on and if you are one of those in the 62%, polish up your resumé, quickly.

Our desire to pay with a mobile device sometimes overshadows some of the limits and merchant acceptance of the technologies that power the transactions. As you'll see in this episode, the common thread is that the utility of mobile payments to us will bring use instead of the technology being prescribed.

The ugly "app vs mobile web" question rears its head at least once a month and it is time to put an exclamation on this conversation right now...for this month at least. There is a clear difference on how consumers use mobile apps and mobile websites while they are shopping. Here, detailed in a short video, is very important information for you if you are trying to convert in-store mobile lurkers (which is everyone) into in-store mobile buyers. Intrigued? Watch on.

Mobile has added another dimension to the marketing axis - location. Chuck explains what anticipatory marketing is and how a few companies are leveraging its use to draw browsers into buyers. Understanding the "when" to talk to a customer is as important as the "why" and "where".